SmartSurvey vs SurveyMonkey (2026): which should you pick?

Pick SmartSurvey if

• Fits if you want a free plan to try and a UK-based vendor
• Works for teams that need dashboards and shared reports on Growth

Look elsewhere if

• Pricey if you are one person, with Advanced at GBP 70 a month
• Tight if you stay free, as there are 100 responses a month and no e-mail invites
• Skip it if you need several users on Advanced, as multiple users start on Growth, GBP 100 a user
• Watch out: prices are in pounds and exclude VAT
• Watch out: case management and full white labelling are Scale add-ons

Pick SurveyMonkey if

• Fits if you run customer, employee or market research and need statistics on the answers
• Works for a one-off project on the month-to-month Standard plan, at $149 for the month

Look elsewhere if

• Pricey if you only need a simple form, at $39 a month billed annually ($468) for the cheapest yearly plan
• Pricey if you want crosstabs, advanced logic or multilingual surveys, since all wait for Premier at $139 a month
• Tight if you stay free: 10 questions per survey, and the number of viewable responses is only shown after sign-up
• Watch out: paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 for each extra
• Skip it if you're a team of two, as Team plans need 3 users, and Salesforce, Power BI, Tableau and SSO need Enterprise at 5 or more

SmartSurvey

• Prices are in pounds sterling and exclude VAT, according to the pricing page.
• Advanced includes a single user; multiple users start on Growth, which is priced per user.
• The free plan has 100 responses a month and no e-mail invitations.
• Case management, reputation management and full white labelling are add-ons on the Scale tier.

SurveyMonkey

• The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
• Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
• Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
• Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.

SmartSurvey

Survey and form builder

Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.

Logic and personalisation

Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.

Analysis

Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.

Dashboards and sharing

Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.

Distribution

Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.

API and integrations

Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.

SurveyMonkey

Build with AI

Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.

Logic and survey controls

Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.

Analyze with AI and Thematic Analysis

Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.

Statistical analysis

Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.

Team seats and shared assets

Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.

Mobile apps

Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.

SmartSurvey

• Basic£0

  1 user, 100 responses per month, core question types and 130+ templates.

• Advanced£70

  per month, billed annually (£840 a year; £90 billed monthly)

  1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis.

• Growth£100

  per user / month, billed annually (£1,200 a year; £125 billed monthly)

  Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks.

• ScaleCustom

  Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance.

SurveyMonkey

• Basic$0

  1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.

• Standard Monthly$149

  per month, billed monthly

  Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.

• Advantage Annual$39

  per month, billed annually ($468)

  15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.

• Premier Annual$139

  per month, billed annually ($1,668)

  40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

• Team Advantage$30

  per user / month, billed annually, 3-user minimum

  50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.

• Team Premier$92

  per user / month, billed annually, 3-user minimum

  100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

SmartSurvey

• Annual discount

  Save with annual billing

  The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth.

• Education

  Student plan

  The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier.

SurveyMonkey

• Education

  Reduced pricing for students and educators

  Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.

• Nonprofit

  Discounts for eligible nonprofits

  Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.

• By country

  Lower price shown to buyers in India

  On October 9, 2026 the pricing page read from India showed Advantage Annual at ₹1,999 a month (₹23,988 billed annually); read from the United States the same day it showed $39 a month ($468).