Riddle review (2026): is it worth $119 a month, billed yearly?
Quiz, poll and form maker for publishers and brands
Black Friday: is there a Riddle sale?
Riddle report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for embedded quizzes, polls and tests for publishers
Riddle makes quizzes, polls, forms and leaderboards for websites, with all formats on every plan. There's no free plan, it starts at $119 a month, and the API waits on a plan three times dearer.
Who Riddle is for
- Fits if you run a publisher site and embed quizzes and polls in articles
- Works for agencies building quiz content for several brands
Who Riddle is not for
- Pricey if you're one person: Pro starts at $119 a month
- Tight if you want a free plan, because there isn't one
- Watch out: the API, custom CSS and advanced tracking need Business at $349 a month
- Watch out: SSO and ads only come on Enterprise, from $749 a month, and extra users cost $19
Why Riddle gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$119 a month billed yearly is the start of the forms category's dearest tenth. Extra users cost $19 and extra domains $39.
- CFree plan and trial14-day free trial with no card needed. No free plan after it.
- CFeatures35+ formats, lead capture, branching and stats. But the Pro plan has no API, and custom CSS, advanced tracking and the API sit on Business at $349.
- CEase of useNo store rating on record. You build every piece of content yourself.
- BPlatforms and integrationsWeb only, with Mailchimp, Brevo, ActiveCampaign, Zapier, Salesforce and Google Sheets, and an API on Business.
What these grades rest on. Graded from this listing, whose facts were read from Riddle's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/riddle#review"><img src="https://toolgpa.com/badge/riddle.svg" alt="Riddle: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Riddle stands among form and survey tools
Riddle's GPA of 2.0 is higher than 26 of the 148 other form and survey tools we grade, and level with 29.
It stands best on platforms and integrations (B, above 46 of 148) and worst on value for money (D, above 1).
Its paid plans start at $119 a month, against a middle price of $20 for the category: 99 of the 114 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 38 tools score higher and cost less.
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Riddle’s own letter is outlined.
- DValue for moneyAbove 1 of 148, level with 33
- CFree plan and trialAbove 32 of 148, level with 78
- CFeaturesAbove 5 of 148, level with 90
- CEase of useAbove 7 of 148, level with 135
- BPlatforms and integrationsAbove 46 of 148, level with 101
Price against what you get
Each dot is one of 121 form and survey tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Riddle, or make your own?
Your call
A form at its plainest is questions, a button and a table of answers.
You could make the core of Riddle for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $1,428 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Google Sheets, Mailchimp and Brevo among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Riddle’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Riddle?
Riddle is a content builder for quizzes, polls, personality tests, forms, leaderboards and minigames that are embedded on a website. It is aimed at publishers, brands and agencies. All formats are on every plan, and views, responses and leads are unlimited. Plans differ in customization, tracking, API access and enterprise features.
Worth knowing
- There is no free plan; every paid plan starts after a 14-day trial.
- The Pro plan has no API access; the Stats, Leads and Builder API start on Business.
- Extra users cost $19 and extra domains $39 on every plan.
- Enterprise is a base price of $749 a month, with SSO and ads only on that plan.
Key features
- Many content formats
- Trivia and personality quizzes, polls, surveys, forms, predictors, leaderboards, minigames and stories, all on every plan.
- Create with AI
- Built-in AI drafts quizzes, polls and personality tests from a topic, URL or file; MCP lets Claude or ChatGPT build Riddles.
- Lead capture and giveaways
- Unlimited leads, with giveaways that draw winners automatically, and lead export or sync to tools such as Mailchimp and Brevo.
- Branching and personalization
- Different questions or results by answer, variables in text, question banks, timers and scheduling.
- Stats and tracking
- Views, starts, completions, lead funnels and audience insights; GTM, Google Analytics and Matomo tracking on Business.
- EU hosting and compliance
- Riddle says it is ISO 27001 certified, GDPR-compliant with data hosted in Germany and Luxembourg, and WCAG 2.2 AA accessible.
Riddle pricing
As of Nov 13, 2026, Riddle is a paid product with a free trial, starting at $119 per month, billed annually ($129 billed monthly).
- Starts at
- $119 per month, billed annually ($129 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Pro | $119per month, billed annually ($129 billed monthly) | Unlimited content, views and leads; all 35+ formats, white-label branding, and MCP for AI tools. Extra users $19, extra domains $39. |
| Business | $349per month, billed annually ($399 billed monthly) | Pro plus custom CSS and fonts, Stats, Leads and Builder API, mp4 upload and advanced tracking. Extra users $19, extra domains $39. |
| Enterprise | $749per month base price, billed annually ($799 billed monthly) | Business plus ads, SSO, custom roles, multi-quiz leaderboards, custom contracts and 2 hours of design work a month. |
Read from riddle.com on Nov 13, 2026. Prices change, so confirm with Riddle before you buy.
Ways to pay less
- Annual discountSave up to 12% with annual billing
The pricing page shows lower per-month prices when paying annually, labelled Save up to 12%.
Stated on riddle.com
Works with
Riddle alternatives
- Riddle vs Outgrow
Free plan · from $14/mo
- Riddle vs Interact
Free plan · from $27/mo
- Riddle vs Opinion Stage
Free plan · from $25/mo
- Riddle vs Typeform
Free plan · from $28/mo
- Riddle vs involve.me
Free plan · from $29/mo
Common questions
Does Riddle have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Riddle is listed for Web.
Does Riddle have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Riddle is listed for Web.
Is Riddle open source?
Riddle is not described as open source on its own site, as read on Nov 13, 2026.
Does Riddle have an API?
Yes. Riddle offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.