Interact vs Riddle (2026): which should you pick?
As of Nov 13, 2026, Interact grades higher than Riddle: 2.2 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Interact grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Interact
Quiz maker for lead generation and product recommendations
Riddle
Quiz, poll and form maker for publishers and brands
Which one is for you
Pick Interact if
- Fits if you want a quiz that gathers emails for your newsletter
- Works for small sites with fewer than 500 quiz leads a month
Look elsewhere if
- Tight if you're staying free: no integrations, no analytics and Interact branding
- Pricey if you grow, with leads capped at 500, 2,000 and 8,000 a month by plan
- Watch out: white labelling only begins on Growth, $53 a month billed yearly
- Skip it if you need real forms and surveys, as that product is still an early-access beta
Pick Riddle if
- Fits if you run a publisher site and embed quizzes and polls in articles
- Works for agencies building quiz content for several brands
Look elsewhere if
- Pricey if you're one person: Pro starts at $119 a month
- Tight if you want a free plan, because there isn't one
- Watch out: the API, custom CSS and advanced tracking need Business at $349 a month
- Watch out: SSO and ads only come on Enterprise, from $749 a month, and extra users cost $19
How we grade them
| 2.2GPAInteractFair | 2.0GPARiddleFair | |
|---|---|---|
| Value for money | CLite is $27 a month billed yearly, between the forms category's $19 middle and $39. Lite still carries Interact branding. | D$119 a month billed yearly is the start of the forms category's dearest tenth. Extra users cost $19 and extra domains $39. |
| Free plan and trial | CFree: 5 quizzes, 100 completions a month, 1 user. No integrations, no analytics and Interact branding, so you'll hit the edges. | C14-day free trial with no card needed. No free plan after it. |
| Features | CSeveral logic types, lead capture, email integrations, white labelling and conversion tracking. It does the quiz job but only the quiz job, and its forms product is an early-access beta. | C35+ formats, lead capture, branching and stats. But the Pro plan has no API, and custom CSS, advanced tracking and the API sit on Business at $349. |
| Ease of use | CNo store rating on record. You build each quiz yourself, so there's some setup. | CNo store rating on record. You build every piece of content yourself. |
| Platforms and integrations | BWeb with HubSpot, ActiveCampaign, Brevo, Kajabi, ClickFunnels and Google Sheets. No phone or desktop app. | BWeb only, with Mailchimp, Brevo, ActiveCampaign, Zapier, Salesforce and Google Sheets, and an API on Business. |
| Best for | lead-generation quizzes | embedded quizzes, polls and tests for publishers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Interact and Riddle. How we grade
Price against what you get
Interact starts at $27 a month and scores 2.3 out of 4 on features, ease of use and platforms. Riddle starts at $119 a month and scores 2.3.
They score the same, and Interact starts $92 a month lower. Of the other form and survey tools on the chart, 26 score higher than Interact for less, and 38 score higher than Riddle for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Interact | Riddle | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $27 per month, billed annually ($39 billed monthly) | $119 per month, billed annually ($129 billed monthly) |
| Free plan | Free: 5 quizzes, 100 completions a month and 1 user, with Interact branding, no integrations and no analytics. | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Made by | The Quiz Collective, Inc. | Riddle |
| Price read from | tryinteract.com | riddle.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Interact
- The free plan has no integrations and no analytics, and shows Interact branding.
- Plans cap email leads per month: 500 on Lite, 2,000 on Growth and 8,000 on Pro.
- Lite quizzes still carry Interact branding; white labeling begins on Growth.
- Its forms and surveys product is described as an early-access beta.
Riddle
- There is no free plan; every paid plan starts after a 14-day trial.
- The Pro plan has no API access; the Stats, Leads and Builder API start on Business.
- Extra users cost $19 and extra domains $39 on every plan.
- Enterprise is a base price of $749 a month, with SSO and ads only on that plan.
Key features
Interact
- Quiz logic types
- Personality, assessment and scored quizzes on every plan; branching and categories logic from Lite.
- Lead capture
- Quizzes collect email leads, and result pages can carry calls to action. Leads are capped per month on each plan.
- Email and marketing integrations
- The integrations page lists 41 connections, including HubSpot, ActiveCampaign, Brevo, GetResponse and Google Sheets.
- Branding and white labeling
- Free and Lite quizzes carry Interact branding; the Growth plan lists fully white-labeled quizzes.
- Analytics and conversion tracking
- Basic analytics start on Lite; advanced analytics and conversion tracking come with Growth and above.
- Free AI tools
- The site offers free AI tools for quizzes and chatbots, as well as a quiz gallery of ready-made examples.
Riddle
- Many content formats
- Trivia and personality quizzes, polls, surveys, forms, predictors, leaderboards, minigames and stories, all on every plan.
- Create with AI
- Built-in AI drafts quizzes, polls and personality tests from a topic, URL or file; MCP lets Claude or ChatGPT build Riddles.
- Lead capture and giveaways
- Unlimited leads, with giveaways that draw winners automatically, and lead export or sync to tools such as Mailchimp and Brevo.
- Branching and personalization
- Different questions or results by answer, variables in text, question banks, timers and scheduling.
- Stats and tracking
- Views, starts, completions, lead funnels and audience insights; GTM, Google Analytics and Matomo tracking on Business.
- EU hosting and compliance
- Riddle says it is ISO 27001 certified, GDPR-compliant with data hosted in Germany and Luxembourg, and WCAG 2.2 AA accessible.
Plans
Interact
Free$0
5 quizzes, 100 completions a month, 3 logic types, 1 user; Interact branding, no integrations or analytics.
Lite$27
per month, billed annually ($39 billed monthly)
25 quizzes, 500 email leads a month, 2 users, branching logic, email tool connections and basic analytics. 7-day trial.
Growth$53
per month, billed annually ($89 billed monthly)
50 quizzes, 2,000 email leads a month, 5 users, full white labeling, advanced analytics and conversion tracking.
Pro$125
per month, billed annually ($209 billed monthly)
100 quizzes, 8,000 email leads a month, 10 users, advanced integrations, custom onboarding and priority support.
Riddle
Pro$119
per month, billed annually ($129 billed monthly)
Unlimited content, views and leads; all 35+ formats, white-label branding, and MCP for AI tools. Extra users $19, extra domains $39.
Business$349
per month, billed annually ($399 billed monthly)
Pro plus custom CSS and fonts, Stats, Leads and Builder API, mp4 upload and advanced tracking. Extra users $19, extra domains $39.
Enterprise$749
per month base price, billed annually ($799 billed monthly)
Business plus ads, SSO, custom roles, multi-quiz leaderboards, custom contracts and 2 hours of design work a month.
Ways to pay less
Interact
- Annual discount
Save up to 40% with annual billing
The plans page shows a Save up to 40% label on its yearly-billing toggle.
Riddle
- Annual discount
Save up to 12% with annual billing
The pricing page shows lower per-month prices when paying annually, labelled Save up to 12%.
Common questions
Which is cheaper, Interact or Riddle?
As of Nov 13, 2026, Interact is cheaper to start with: $27 a month, against $119 a month for Riddle. Interact starts at $27 per month, billed annually ($39 billed monthly), and Riddle starts at $119 per month, billed annually ($129 billed monthly).
Which has a free plan, Interact or Riddle?
As of Nov 13, 2026, only Interact has a free plan. Riddle does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.