Riddle vs Typeform (2026): which should you pick?
As of Nov 13, 2026, Typeform grades higher than Riddle: 2.4 against 2.0 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Typeform grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Riddle
Quiz, poll and form maker for publishers and brands
Typeform
Form, survey and quiz builder with logic, AI and video questions
Which one is for you
Pick Riddle if
- Fits if you run a publisher site and embed quizzes and polls in articles
- Works for agencies building quiz content for several brands
Look elsewhere if
- Pricey if you're one person: Pro starts at $119 a month
- Tight if you want a free plan, because there isn't one
- Watch out: the API, custom CSS and advanced tracking need Business at $349 a month
- Watch out: SSO and ads only come on Enterprise, from $749 a month, and extra users cost $19
Pick Typeform if
- Fits if you want branded lead forms and quizzes with scoring and branching
- Works for surveys small enough to fit a monthly response cap
Look elsewhere if
- Tight if you stay free, as the plan stops at 10 responses a month across all forms
- Pricey if you get lots of answers or need more people: 1,000 responses and 3 users mean Plus at $56 a month billed yearly
- Not for you if you want forms on your own domain or custom fonts, which are Enterprise only
- Watch out: file uploads, payments and removing the badge all need a paid plan, and Basic covers a single user
- Watch out: the only trial is 14 days of Growth Flow at $266 a month, and it needs a credit card
How we grade them
| 2.0GPARiddleFair | 2.4GPATypeformFair | |
|---|---|---|
| Value for money | D$119 a month billed yearly is the start of the forms category's dearest tenth. Extra users cost $19 and extra domains $39. | C$28 a month billed yearly is just above this category's $24 middle, but it buys 100 responses a month and one user. For 1,000 responses and no Typeform badge you need Plus at $56. Thin next to rivals here that don't count responses at all. |
| Free plan and trial | C14-day free trial with no card needed. No free plan after it. | CUnlimited typeforms, logic and embedding, but a cap of 10 responses a month across all your forms, which you'll hit the first afternoon. The only trial is 14 days of Growth Flow, and it wants a credit card. |
| Features | C35+ formats, lead capture, branching and stats. But the Pro plan has no API, and custom CSS, advanced tracking and the API sit on Business at $349. | BIt covers the whole job and the listing shows no hole in it: branching, variables, scores and price calculations deciding what each person sees, plus video questions and answers, Stripe payments, signatures, Calendly booking and drop-off rates from Business. |
| Ease of use | CNo store rating on record. You build every piece of content yourself. | CNo store rating on record, and there's still a form to build, question by question, with logic behind it. Describing it to the AI chatbot and editing the draft is the quick route. |
| Platforms and integrations | BWeb only, with Mailchimp, Brevo, ActiveCampaign, Zapier, Salesforce and Google Sheets, and an API on Business. | BWeb with Zapier, Google Sheets, HubSpot, Salesforce, Slack, Mailchimp, Airtable and Calendly, and webhooks from Basic. No phone or desktop apps. |
| Best for | embedded quizzes, polls and tests for publishers | branded forms and quizzes with branching |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Riddle and Typeform. How we grade
Price against what you get
Riddle starts at $119 a month and scores 2.3 out of 4 on features, ease of use and platforms. Typeform starts at $28 a month and scores 2.7.
Typeform scores higher and starts $91 a month lower. Of the other form and survey tools on the chart, 38 score higher than Riddle for less, and 3 score higher than Typeform for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Typeform also covers workflow automation and reports.
At a glance
| Riddle | Typeform | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $119 per month, billed annually ($129 billed monthly) | $28 per month, billed yearly ($39 billed monthly) |
| Free plan | None | 10 responses per month across all forms, with unlimited typeforms, logic, embedding, result downloads and basic reports. File uploads, payments, branding removal and extra users need a paid plan. |
| Free trial | 14-day free trial, no credit card required | 14-day free trial on Growth Flow only, credit card required; other paid features can be tested unpublished on Free |
| Web | ||
| Made by | Riddle | Typeform |
| Price read from | riddle.com | typeform.com |
| Checked | Nov 13, 2026 | Oct 5, 2026 |
Worth knowing
Riddle
- There is no free plan; every paid plan starts after a 14-day trial.
- The Pro plan has no API access; the Stats, Leads and Builder API start on Business.
- Extra users cost $19 and extra domains $39 on every plan.
- Enterprise is a base price of $749 a month, with SSO and ads only on that plan.
Typeform
- The Free plan collects only 10 responses per month across all forms.
- Basic includes 100 responses per month and a single user; 1,000 responses and 3 users start at Plus.
- Removing Typeform branding needs Plus or higher, and custom domains and custom fonts are Enterprise only.
- Every plan has a monthly response cap; Business includes 10,000 and can reach 50,000 with add-ons.
Key features
Riddle
- Many content formats
- Trivia and personality quizzes, polls, surveys, forms, predictors, leaderboards, minigames and stories, all on every plan.
- Create with AI
- Built-in AI drafts quizzes, polls and personality tests from a topic, URL or file; MCP lets Claude or ChatGPT build Riddles.
- Lead capture and giveaways
- Unlimited leads, with giveaways that draw winners automatically, and lead export or sync to tools such as Mailchimp and Brevo.
- Branching and personalization
- Different questions or results by answer, variables in text, question banks, timers and scheduling.
- Stats and tracking
- Views, starts, completions, lead funnels and audience insights; GTM, Google Analytics and Matomo tracking on Business.
- EU hosting and compliance
- Riddle says it is ISO 27001 certified, GDPR-compliant with data hosted in Germany and Luxembourg, and WCAG 2.2 AA accessible.
Typeform
- Logic, scores and calculations
- Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.
- Typeform AI
- Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.
- Video questions and answers
- Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.
- Payments, signatures and scheduling
- Take payments through Stripe, collect signatures with a signature question, and let respondents book a meeting through Calendly.
- Results and drop-off analysis
- Results show views, starts, submissions, completion rate and time to complete, and export to XLSX or CSV. Question drop-off rates start on the Business plan.
- Contacts & Automations
- A contact database with automated segmentation and follow-up emails. It is a paid add-on on plans above Basic and is included with Growth Flow.
Plans
Riddle
Pro$119
per month, billed annually ($129 billed monthly)
Unlimited content, views and leads; all 35+ formats, white-label branding, and MCP for AI tools. Extra users $19, extra domains $39.
Business$349
per month, billed annually ($399 billed monthly)
Pro plus custom CSS and fonts, Stats, Leads and Builder API, mp4 upload and advanced tracking. Extra users $19, extra domains $39.
Enterprise$749
per month base price, billed annually ($799 billed monthly)
Business plus ads, SSO, custom roles, multi-quiz leaderboards, custom contracts and 2 hours of design work a month.
Typeform
Free$0
10 responses per month across all forms, with unlimited typeforms, logic, embedding and basic reports.
Basic$28
per month, billed yearly ($39 billed monthly)
100 responses per month and 1 user, with AI form creation, conditional logic, webhooks and integrations.
Plus$56
per month, billed yearly ($79 billed monthly)
1,000 responses per month and 3 users; removes Typeform branding and adds a custom subdomain.
Business$91
per month, billed yearly ($129 billed monthly)
10,000 responses per month and 5 users, with drop-off rates, conversion tracking, and priority support and live chat.
Growth Flow$266
per month, billed yearly ($379 billed monthly)
10,000 responses and 1,500 enriched responses per month, 5 users, Salesforce integration, and email and SMS follow-ups.
EnterpriseCustom
Custom response and seat limits, SSO, HIPAA compliance, custom domains and a choice of US or EU data center.
Ways to pay less
Riddle
- Annual discount
Save up to 12% with annual billing
The pricing page shows lower per-month prices when paying annually, labelled Save up to 12%.
Typeform
- Annual discount
Save 30% with yearly billing
The pricing page lists a 30% saving on yearly billing: Basic drops from $39 to $28 per month, Plus from $79 to $56 and Business from $129 to $91.
- Education
Student and educator discounts
Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year. Educators can request 25% off monthly or 40% off yearly plans.
- Nonprofit
25% to 40% off for non-profits and NGOs
Non-profits and NGOs can request a coupon for 25% off a monthly plan or 40% off a yearly plan, with no end date, through a form on the help center.
- Startups
Up to 75% off Business for startups
Startups under 5 years old with less than $5M in funding and fewer than 50 employees, and not already paying customers, can apply for up to 75% off an annual Business plan.
Common questions
Which is cheaper, Riddle or Typeform?
As of Nov 13, 2026, Typeform is cheaper to start with: $28 a month, against $119 a month for Riddle. Riddle starts at $119 per month, billed annually ($129 billed monthly), and Typeform starts at $28 per month, billed yearly ($39 billed monthly).
Which has a free plan, Riddle or Typeform?
As of Nov 13, 2026, only Typeform has a free plan. Riddle does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.