Google Forms vs Typeform

Google Forms

• Quick polls, event registrations and quizzes at no cost
• Teams on Google Workspace that analyze responses in Google Sheets
• Teachers building quizzes with answer keys and point values

Typeform

• Branded lead capture forms and quizzes with scoring
• Marketing teams that want lead enrichment and follow-ups next to their forms
• Low-volume surveys that fit within a monthly response cap

Google Forms

• There is no standalone paid Forms plan; the business version comes only inside Google Workspace, with Gmail, Drive and Meet.
• Google's help pages describe using Forms in a mobile web browser on Android, iPhone and iPad; no dedicated mobile app is listed.
• File upload questions require respondents to sign in to a Google Account and cannot be used on forms stored in a shared drive.
• Help me create a form is desktop-only, cannot yet build multi-section forms, and needs Business Standard or higher or a Google AI plan.

Typeform

• The Free plan collects only 10 responses per month across all forms.
• Basic includes 100 responses per month and a single user; 1,000 responses and 3 users start at Plus.
• Removing Typeform branding needs Plus or higher, and custom domains and custom fonts are Enterprise only.
• Every plan has a monthly response cap; Business includes 10,000 and can reach 50,000 with add-ons.

Google Forms

Drag-and-drop form editor

Choose from multiple question types, reorder them by dragging, and add images or videos. File upload questions save submissions to a folder in the owner's Google Drive.

Answer-based logic

Show questions based on earlier answers, so each respondent only goes through the sections that apply to them.

Quizzes with answer keys

Turn a form into a quiz with point values and answer keys on supported question types, and attach a written or YouTube explanation to an answer.

Response charts and Google Sheets

Answers are charted in a Summary tab as they arrive and can be stored in a new or existing Google Sheet for deeper analysis.

Templates and themes

Start from premade survey and questionnaire templates, then set colors, images and fonts to match an organization's branding.

Help me create a form

Gemini drafts a form from a prompt or from Drive files such as Docs, Sheets, Slides and PDFs. It works on desktop and needs an eligible Workspace or Google AI plan.

Typeform

Logic, scores and calculations

Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.

Typeform AI

Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.

Video questions and answers

Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.

Payments, signatures and scheduling

Take payments through Stripe, collect signatures with a signature question, and let respondents book a meeting through Calendly.

Results and drop-off analysis

Results show views, starts, submissions, completion rate and time to complete, and export to XLSX or CSV. Question drop-off rates start on the Business plan.

Contacts & Automations

A contact database with automated segmentation and follow-up emails. It is a paid add-on on plans above Basic and is included with Growth Flow.

Google Forms

• Personal Google Account$0

  Forms, surveys and quizzes for personal use, with response charts and a linked Google Sheet.

• Business Starter$7

  per user / month, 1-year commitment ($8.40 flexible)

  Google Workspace with 30 GB pooled storage per user. Gemini in Workspace apps is listed as limited.

• Business Standard$14

  per user / month, 1-year commitment ($16.80 flexible)

  2 TB pooled storage per user. The lowest Business edition that Google lists for Help me create a form.

• Business Plus$22

  per user / month, 1-year commitment ($26.40 flexible)

  5 TB pooled storage per user, plus Vault, eDiscovery and advanced endpoint management.

• EnterpriseCustom

  No minimum or maximum user count, with data loss prevention and data regions; priced through Google sales.

Typeform

• Free$0

  10 responses per month across all forms, with unlimited typeforms, logic, embedding and basic reports.

• Basic$28

  per month, billed yearly ($39 billed monthly)

  100 responses per month and 1 user, with AI form creation, conditional logic, webhooks and integrations.

• Plus$56

  per month, billed yearly ($79 billed monthly)

  1,000 responses per month and 3 users; removes Typeform branding and adds a custom subdomain.

• Business$91

  per month, billed yearly ($129 billed monthly)

  10,000 responses per month and 5 users, with drop-off rates, conversion tracking, and priority support and live chat.

• Growth Flow$266

  per month, billed yearly ($379 billed monthly)

  10,000 responses and 1,500 enriched responses per month, 5 users, Salesforce integration, and email and SMS follow-ups.

• EnterpriseCustom

  Custom response and seat limits, SSO, HIPAA compliance, custom domains and a choice of US or EU data center.

Google Forms

• Annual discount

  Lower rate with a 1-year commitment

  Business Starter costs $7 per user per month on the Annual/Fixed-Term Plan versus $8.40 on the Flexible Plan. Standard drops from $16.80 to $14 and Plus from $26.40 to $22.

• Nonprofit

  Google Workspace for Nonprofits at $0

  Eligible nonprofits get Google Workspace for Nonprofits at $0 per user, or Business Standard at $3.50 and Business Plus at $6.16 per user per month on a 1-year commitment.

• Education

  Education Fundamentals at no charge

  Google Workspace for Education Fundamentals, which includes Forms, is available at no charge to qualifying institutions.

Typeform

• Annual discount

  Save 30% with yearly billing

  The pricing page lists a 30% saving on yearly billing: Basic drops from $39 to $28 per month, Plus from $79 to $56 and Business from $129 to $91.

• Education

  Student and educator discounts

  Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year. Educators can request 25% off monthly or 40% off yearly plans.

• Nonprofit

  25% to 40% off for non-profits and NGOs

  Non-profits and NGOs can request a coupon for 25% off a monthly plan or 40% off a yearly plan, with no end date, through a form on the help center.

• Startups

  Up to 75% off Business for startups

  Startups under 5 years old with less than $5M in funding and fewer than 50 employees, and not already paying customers, can apply for up to 75% off an annual Business plan.