Google Forms vs SurveyMonkey

Google Forms

• Quick polls, event registrations and quizzes at no cost
• Teams on Google Workspace that analyze responses in Google Sheets
• Teachers building quizzes with answer keys and point values

SurveyMonkey

• Customer, employee and market research surveys that need statistical analysis
• Teams that share templates, themes and roles across several survey creators
• One-off projects, using the month-to-month Standard plan

Google Forms

• There is no standalone paid Forms plan; the business version comes only inside Google Workspace, with Gmail, Drive and Meet.
• Google's help pages describe using Forms in a mobile web browser on Android, iPhone and iPad; no dedicated mobile app is listed.
• File upload questions require respondents to sign in to a Google Account and cannot be used on forms stored in a shared drive.
• Help me create a form is desktop-only, cannot yet build multi-section forms, and needs Business Standard or higher or a Google AI plan.

SurveyMonkey

• The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
• Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
• Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
• Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.

Google Forms

Drag-and-drop form editor

Choose from multiple question types, reorder them by dragging, and add images or videos. File upload questions save submissions to a folder in the owner's Google Drive.

Answer-based logic

Show questions based on earlier answers, so each respondent only goes through the sections that apply to them.

Quizzes with answer keys

Turn a form into a quiz with point values and answer keys on supported question types, and attach a written or YouTube explanation to an answer.

Response charts and Google Sheets

Answers are charted in a Summary tab as they arrive and can be stored in a new or existing Google Sheet for deeper analysis.

Templates and themes

Start from premade survey and questionnaire templates, then set colors, images and fonts to match an organization's branding.

Help me create a form

Gemini drafts a form from a prompt or from Drive files such as Docs, Sheets, Slides and PDFs. It works on desktop and needs an eligible Workspace or Google AI plan.

SurveyMonkey

Build with AI

Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.

Logic and survey controls

Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.

Analyze with AI and Thematic Analysis

Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.

Statistical analysis

Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.

Team seats and shared assets

Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.

Mobile apps

Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.

Google Forms

• Personal Google Account$0

  Forms, surveys and quizzes for personal use, with response charts and a linked Google Sheet.

• Business Starter$7

  per user / month, 1-year commitment ($8.40 flexible)

  Google Workspace with 30 GB pooled storage per user. Gemini in Workspace apps is listed as limited.

• Business Standard$14

  per user / month, 1-year commitment ($16.80 flexible)

  2 TB pooled storage per user. The lowest Business edition that Google lists for Help me create a form.

• Business Plus$22

  per user / month, 1-year commitment ($26.40 flexible)

  5 TB pooled storage per user, plus Vault, eDiscovery and advanced endpoint management.

• EnterpriseCustom

  No minimum or maximum user count, with data loss prevention and data regions; priced through Google sales.

SurveyMonkey

• Basic$0

  1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.

• Standard Monthly$99

  per month, billed monthly

  Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.

• Advantage Annual$46

  per month, billed annually ($552)

  15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.

• Premier Annual$139

  per month, billed annually ($1,668)

  40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

• Team Advantage$30

  per user / month, billed annually, 3-user minimum

  50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.

• Team Premier$92

  per user / month, billed annually, 3-user minimum

  100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

Google Forms

• Annual discount

  Lower rate with a 1-year commitment

  Business Starter costs $7 per user per month on the Annual/Fixed-Term Plan versus $8.40 on the Flexible Plan. Standard drops from $16.80 to $14 and Plus from $26.40 to $22.

• Nonprofit

  Google Workspace for Nonprofits at $0

  Eligible nonprofits get Google Workspace for Nonprofits at $0 per user, or Business Standard at $3.50 and Business Plus at $6.16 per user per month on a 1-year commitment.

• Education

  Education Fundamentals at no charge

  Google Workspace for Education Fundamentals, which includes Forms, is available at no charge to qualifying institutions.

SurveyMonkey

• Education

  Reduced pricing for students and educators

  Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.

• Nonprofit

  Discounts for eligible nonprofits

  Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.