Reform review (2026): is it worth $15 a month, billed yearly?
Multi-step lead-generation form builder with conversion tooling
Black Friday: is there a Reform sale?
Reform report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for multi-step lead-generation forms
Reform is a multi-step form builder aimed at lead generation, with partial submissions and CRM connections. Forms on the free plan cannot be published, and the 14-day trial needs a card.
Who Reform is for
- Fits if you build lead forms with several steps
- Works for marketers who want partial responses captured
Who Reform is not for
- Tight if you want free, as free forms can't be published or shared
- Watch out: the 14-day Pro trial needs a card and bills unless you cancel
- Watch out: team access, file upload, webhooks and CRM integrations need Pro at $35
- Watch out: Salesforce is listed as coming soon
Why Reform gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyBasic is $15 a month and Pro $35, in the middle of form tools.
- DFree plan and trialA 14-day Pro trial that needs a card and charges automatically unless canceled. The free plan can't publish forms.
- BFeaturesMulti-step forms, partial submissions, headless forms, custom code, webhooks and CRM connections. Salesforce is listed as coming soon, but that is not core.
- CEase of useNo store rating on record, and it is a web app where the work is building each form, so it sits at C.
- BPlatforms and integrationsWeb only, with eight listed integrations including Sheets, Notion and Zapier.
What these grades rest on. Graded from this listing, whose facts were read from Reform's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/reform#review"><img src="https://toolgpa.com/badge/reform.svg" alt="Reform: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Reform stands among form and survey tools
Reform's GPA of 2.2 is higher than 56 of the 148 other form and survey tools we grade, and level with 31.
It stands best on features (B, above 96 of 148) and worst on free plan and trial (D, above 18).
Its paid plans start at $15 a month, against a middle price of $20 for the category: 38 of the 114 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Reform’s own letter is outlined.
- CValue for moneyAbove 35 of 148, level with 71
- DFree plan and trialAbove 18 of 148, level with 13
- BFeaturesAbove 96 of 148, level with 48
- CEase of useAbove 7 of 148, level with 135
- BPlatforms and integrationsAbove 46 of 148, level with 101
Price against what you get
Each dot is one of 121 form and survey tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Reform, or make your own?
Keep it
To replace Reform you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $180 a year.
What you could make
- Forms and templates: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- A builder that other people can use without writing code.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Reform’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Reform?
Reform is a form builder aimed at marketers collecting sales leads. It builds multi-step forms with conditional logic, tracks partial submissions and sends responses to CRM and marketing tools. It is made by FunnelEnvy, a conversion-optimization firm that also offers custom-built forms.
Worth knowing
- Forms on the Free plan cannot be published or shared publicly.
- The 14-day trial is Pro only and needs a card; it charges for Pro automatically unless canceled.
- Team access, file upload, webhooks and CRM integrations such as HubSpot need Pro.
- The pricing page lists Salesforce as coming soon.
Key features
- Multi-step forms
- Split a form across steps, with conditional logic and routing based on answers.
- Partial submissions
- Respondents can save a draft and return by email link; on Pro, owners can see incomplete responses.
- CRM and automation connections
- Sends responses to Google Sheets, Notion and Zapier on Basic, and to Kit, HubSpot and Close on Pro.
- Headless forms
- Basic and Pro plans can use forms headlessly for full control of the design.
- Custom code and webhooks
- Pro adds custom CSS and JavaScript and webhooks for custom integrations.
- Done-for-you forms
- FunnelEnvy conversion specialists design and build a customized lead-generation funnel on request.
Reform pricing
As of Nov 13, 2026, Reform is a paid product with a free trial, starting at $15 per month, billed monthly ($150 per year billed annually).
- Starts at
- $15 per month, billed monthly ($150 per year billed annually)
- Free plan
- None
- Free trial
- 14-day free trial of Pro features, card required
| Plan | Price | What you get |
|---|---|---|
| Free plan | $0 | Build forms with basic features and Reform branding; forms cannot be published or used live. |
| Basic plan | $15per month, billed monthly ($150 per year billed annually) | Unlimited responses, publishing and embedding, no Reform branding, reCAPTCHA, headless forms and basic integrations such as Google Sheets, Notion and Zapier. |
| Pro plan | $35per month, billed monthly ($350 per year billed annually) | Basic plus team access, file upload, multi-outcome logic, save-and-return drafts, incomplete responses, custom CSS and JavaScript, webhooks and CRM integrations. |
Read from reform.app on Nov 13, 2026. Prices change, so confirm with Reform before you buy.
Ways to pay less
- Annual discountYearly billing saves 16%
The pricing page shows Basic at $150 and Pro at $350 a year when billed annually, against $180 and $420 on monthly billing, and says yearly billing saves 16%.
Stated on reform.app
Works with
Reform alternatives
- Reform vs Typeform
Free plan · from $28/mo
- Reform vs Cognito Forms
Free plan · from $19/mo
- Reform vs Heyflow
Free trial · from $49/mo
- Reform vs Formstack
Free trial · from $83/mo
- Reform vs Fillout
Free plan · from $15/mo
Common questions
Does Reform have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Reform is listed for Web.
Does Reform have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Reform is listed for Web.
Is Reform open source?
Reform is not described as open source on its own site, as read on Nov 13, 2026.
Does Reform have an API?
Yes. Reform offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.