Fillout vs Reform (2026): which should you pick?

Pick Fillout if

• Fits if your whole team needs to edit forms and you don't want to pay per seat
• Works for intake forms that send answers to Airtable, Notion or Google Sheets

Look elsewhere if

• Tight if you stay free: 1,000 responses a month, and every form shows a Fillout badge
• Pricey if you want no branding ($40 Pro) or your own domain, analytics and partial submissions ($75 Business)
• Watch out: uploaded files stop at 20 MB each below Business, and paying monthly lifts Starter from $180 to $228 a year
• Not for you if you need SSO or audit logs (Enterprise) or granular permissions, which come with the $300-a-month Team bundle
• Skip it if you want a phone or desktop app, as Fillout runs on the web only

Pick Reform if

• Fits if you build lead forms with several steps
• Works for marketers who want partial responses captured

Look elsewhere if

• Tight if you want free, as free forms can't be published or shared
• Watch out: the 14-day Pro trial needs a card and bills unless you cancel
• Watch out: team access, file upload, webhooks and CRM integrations need Pro at $35
• Watch out: Salesforce is listed as coming soon

Fillout

• The free plan stops at 1,000 responses a month and shows a Fillout badge on forms.
• Removing all branding needs Pro; custom domains, form analytics and partial submissions need Business.
• Uploaded files are limited to 20 MB each below the Business plan.
• SSO and audit logs are Enterprise features, and granular permissions come with the Team bundle at $300 per month.

Reform

• Forms on the Free plan cannot be published or shared publicly.
• The 14-day trial is Pro only and needs a card; it charges for Pro automatically unless canceled.
• Team access, file upload, webhooks and CRM integrations such as HubSpot need Pro.
• The pricing page lists Salesforce as coming soon.

Fillout

Form builder with 50+ field types

Build multi-page forms, quizzes and surveys with more than 50 field types, conditional logic, calculations and scoring, answer piping and hidden fields.

Payments, scheduling and signatures

Collect payments, book appointments through scheduling forms and collect signatures. Payments and scheduling forms are listed in the free plan.

Login forms and editable responses

Login forms let respondents sign in and update their existing submissions, and a form can be made internal-only. Login forms start on the Starter plan.

Themes and white-labeling

Use a prebuilt theme or set fonts, logo, colors and custom CSS. All Fillout branding can be removed from Pro, and custom domains need Business.

Integrations and API

More than 50 native integrations, including Airtable, Google Sheets, Notion, HubSpot and Mailchimp, plus webhooks and a REST API.

Workflows and PDF generation

Fillout Workflows runs follow-up steps after a submission, and submissions can be turned into PDFs. Both appear in the free plan's feature list.

Reform

Multi-step forms

Split a form across steps, with conditional logic and routing based on answers.

Partial submissions

Respondents can save a draft and return by email link; on Pro, owners can see incomplete responses.

CRM and automation connections

Sends responses to Google Sheets, Notion and Zapier on Basic, and to Kit, HubSpot and Close on Pro.

Headless forms

Basic and Pro plans can use forms headlessly for full control of the design.

Custom code and webhooks

Pro adds custom CSS and JavaScript and webhooks for custom integrations.

Done-for-you forms

FunnelEnvy conversion specialists design and build a customized lead-generation funnel on request.

Fillout

• Free$0

  Unlimited forms and seats with 1,000 responses a month, payments, scheduling forms, PDF generation, conditional logic and workflows.

• Starter$15

  per month, billed annually ($180; $228 if paid monthly)

  2,000 responses a month, all question types, custom endings, login forms and redirect on completion.

• Pro$40

  per month, billed annually ($480; $588 if paid monthly)

  5,000 responses a month, removal of all branding, custom share links, custom fonts and favicon, and custom CSS.

• Business$75

  per month, billed annually ($900; $1,068 if paid monthly)

  Unlimited responses, form analytics, custom domain, custom code, partial submissions and priority support.

• Team$300

  per month, or $3,000 per year

  Bundle of Forms, Zite apps and Databases with all Business form features, granular permissions, enforced 2FA and the Salesforce integration.

• EnterpriseCustom

  Everything in the Team bundle, plus SSO, audit logs, 1,000,000+ records, unlimited workflow runs, and custom agreements and SLAs.

Reform

• Free plan$0

  Build forms with basic features and Reform branding; forms cannot be published or used live.

• Basic plan$15

  per month, billed monthly ($150 per year billed annually)

  Unlimited responses, publishing and embedding, no Reform branding, reCAPTCHA, headless forms and basic integrations such as Google Sheets, Notion and Zapier.

• Pro plan$35

  per month, billed monthly ($350 per year billed annually)

  Basic plus team access, file upload, multi-outcome logic, save-and-return drafts, incomplete responses, custom CSS and JavaScript, webhooks and CRM integrations.

Fillout

• Annual discount

  Save about 20% with annual billing

  Billed annually, Starter costs $180 a year against $228 on monthly billing, Pro $480 against $588 and Business $900 against $1,068. Team is $3,000 a year or $300 a month.

• Other savings

  Discounts for non-profits, students and startups

  The pricing page says Fillout offers discounts to non-profits, students, startups and educational institutions on application. No percentage is published.

Reform

• Annual discount

  Yearly billing saves 16%

  The pricing page shows Basic at $150 and Pro at $350 a year when billed annually, against $180 and $420 on monthly billing, and says yearly billing saves 16%.