Cognito Forms vs Reform (2026): which should you pick?

Pick Cognito Forms if

• Fits if you need order forms that add up the total and take the payment
• Works for small teams who want an approval step after someone submits, on Team at $49 a month billed yearly

Look elsewhere if

• Tight if you're staying free, with 100 entries a month, 100 MB of storage, Cognito branding and no integrations
• Not for you if you need HIPAA or single sign-on on a budget, as both are Enterprise only, at $149 a month billed yearly
• Skip it if you want a phone app, because it's web only
• Pricey if you add people, since Pro covers 1 user and each extra one is $5 a month
• Watch out: the five-plan lineup is labeled a pricing experiment, and in July 2026 Team was $39, not $49

Pick Reform if

• Fits if you build lead forms with several steps
• Works for marketers who want partial responses captured

Look elsewhere if

• Tight if you want free, as free forms can't be published or shared
• Watch out: the 14-day Pro trial needs a card and bills unless you cancel
• Watch out: team access, file upload, webhooks and CRM integrations need Pro at $35
• Watch out: Salesforce is listed as coming soon

Cognito Forms

• The free Individual plan is limited to 1 user and 100 entries a month, carries Cognito Forms branding and has no integrations.
• Pro includes a single user; additional users on paid plans cost $5 per user per month.
• HIPAA compliance and single sign-on are listed only under Enterprise.
• The five-plan lineup shown is labeled a pricing experiment; the July 2026 lineup had no Business plan, with Team at $39 and Enterprise at $129 billed annually.

Reform

• Forms on the Free plan cannot be published or shared publicly.
• The 14-day trial is Pro only and needs a card; it charges for Pro automatically unless canceled.
• Team access, file upload, webhooks and CRM integrations such as HubSpot need Pro.
• The pricing page lists Salesforce as coming soon.

Cognito Forms

Form builder with calculations

Build forms with conditional logic that controls how the form behaves, and use an expression language for calculations. Every plan allows unlimited forms.

Online payments

Take unlimited payments on every plan, with Stripe available from the free plan. PayPal and Square payments are listed among the Team plan's features.

Workflow and approvals

From the Team plan, workflow tasks and links move an entry from submission through review to sign-off. Data lookups arrive at the same tier.

Electronic signatures and save and resume

The Pro plan adds electronic signatures and lets respondents save a form and resume it later. It also removes Cognito Forms branding.

Guest access

Business includes 5 monthly guests and Enterprise 20, for working with people outside the organization. Larger guest tiers start at $25 a month for up to 50.

Integrations, API and webhooks

Paid plans connect to apps such as Airtable, Asana, Box and Calendly, to Zapier, Make and Power Automate, and to the Cognito Forms API and JSON webhooks.

Reform

Multi-step forms

Split a form across steps, with conditional logic and routing based on answers.

Partial submissions

Respondents can save a draft and return by email link; on Pro, owners can see incomplete responses.

CRM and automation connections

Sends responses to Google Sheets, Notion and Zapier on Basic, and to Kit, HubSpot and Close on Pro.

Headless forms

Basic and Pro plans can use forms headlessly for full control of the design.

Custom code and webhooks

Pro adds custom CSS and JavaScript and webhooks for custom integrations.

Done-for-you forms

FunnelEnvy conversion specialists design and build a customized lead-generation funnel on request.

Cognito Forms

• Individual$0

  1 user, unlimited forms, 100 entries a month and 100 MB of storage, with payments and Cognito Forms branding.

• Pro$19

  per month, billed annually ($24 billed monthly)

  1 user and 2,000 entries a month, with electronic signatures, save and resume, integrations and removable branding.

• Team$49

  per month, billed annually ($62 billed monthly)

  5 users and 10,000 entries a month, with workflow and approvals and data lookups.

• Business$99

  per month, billed annually ($129 billed monthly)

  10 users, 5 guests and 25,000 entries a month, with folder permissions, 1 year of audit log history and 50,000 API requests a month.

• Enterprise$149

  per month, billed annually ($199 billed monthly)

  20 users, 20 guests and unlimited entries, with HIPAA compliance, single sign-on and custom document templates.

Reform

• Free plan$0

  Build forms with basic features and Reform branding; forms cannot be published or used live.

• Basic plan$15

  per month, billed monthly ($150 per year billed annually)

  Unlimited responses, publishing and embedding, no Reform branding, reCAPTCHA, headless forms and basic integrations such as Google Sheets, Notion and Zapier.

• Pro plan$35

  per month, billed monthly ($350 per year billed annually)

  Basic plus team access, file upload, multi-outcome logic, save-and-return drafts, incomplete responses, custom CSS and JavaScript, webhooks and CRM integrations.

Cognito Forms

• Annual discount

  Lower rates on annual plans

  Billed annually, Pro is $19 per month instead of $24, Team $49 instead of $62, Business $99 instead of $129 and Enterprise $149 instead of $199.

• Nonprofit

  Discounted rates for 501(c)(3) non-profits

  Cognito Forms offers discounted rates on any plan to non-educational, non-governmental organizations that are tax-exempt under section 501(c)(3), on request to its support team.

Reform

• Annual discount

  Yearly billing saves 16%

  The pricing page shows Basic at $150 and Pro at $350 a year when billed annually, against $180 and $420 on monthly billing, and says yearly billing saves 16%.