Cognito Forms vs Wufoo

Cognito Forms

• Order, registration and payment forms with calculated totals
• Small teams that need approval steps after a submission
• Solo users who want unlimited forms on a free plan

Wufoo

• Simple registration, contact and order forms embedded on a website
• Organizations that want built-in reports on their form entries
• Nonprofits outside education, which get 50% off paid plans

Cognito Forms

• The free Individual plan is limited to 1 user and 100 entries a month, carries Cognito Forms branding and has no integrations.
• Pro includes a single user; additional users on paid plans cost $5 per user per month.
• HIPAA compliance and single sign-on are listed only under Enterprise.
• The five-plan lineup shown is labeled a pricing experiment; the July 2026 lineup had no Business plan, with Team at $39 and Enterprise at $129 billed annually.

Wufoo

• The Free plan is limited to 5 forms, 100 entries a month and 10 fields per form, and file storage is for paid accounts only.
• Accepting payments, Google Analytics tracking, field encryption and password protection start on Professional.
• Starter covers a single user; 5 users start on Professional and 20 on Advanced.
• Paid accounts are charged $0.05 for each entry over the monthly limit.

Cognito Forms

Form builder with calculations

Build forms with conditional logic that controls how the form behaves, and use an expression language for calculations. Every plan allows unlimited forms.

Online payments

Take unlimited payments on every plan, with Stripe available from the free plan. PayPal and Square payments are listed among the Team plan's features.

Workflow and approvals

From the Team plan, workflow tasks and links move an entry from submission through review to sign-off. Data lookups arrive at the same tier.

Electronic signatures and save and resume

The Pro plan adds electronic signatures and lets respondents save a form and resume it later. It also removes Cognito Forms branding.

Guest access

Business includes 5 monthly guests and Enterprise 20, for working with people outside the organization. Larger guest tiers start at $25 a month for up to 50.

Integrations, API and webhooks

Paid plans connect to apps such as Airtable, Asana, Box and Calendly, to Zapier, Make and Power Automate, and to the Cognito Forms API and JSON webhooks.

Wufoo

Drag-and-drop form builder

Build registration, application, contact and payment forms without writing code, starting from a gallery of more than 400 templates.

Form rules

Rules add branching and conditional logic and can trigger an action once someone submits a form. They are listed from the Starter plan.

Payments

Collect payments through gateways including Stripe, Square, PayPal and Authorize.Net. Accepting payments needs the Professional plan or higher.

Reports and exports

Use out-of-the-box reports or build custom ones to see how forms are performing, and export entries to spreadsheet software.

Theme designer

Customize a ready-made theme or design one to match a brand or website, with or without CSS. A custom logo needs a paid plan.

REST API and integrations

A REST API with a daily request limit is part of every plan. Wufoo lists dozens of native integrations and over 1,000 more through Zapier.

Cognito Forms

• Individual$0

  1 user, unlimited forms, 100 entries a month and 100 MB of storage, with payments and Cognito Forms branding.

• Pro$19

  per month, billed annually ($24 billed monthly)

  1 user and 2,000 entries a month, with electronic signatures, save and resume, integrations and removable branding.

• Team$49

  per month, billed annually ($62 billed monthly)

  5 users and 10,000 entries a month, with workflow and approvals and data lookups.

• Business$99

  per month, billed annually ($129 billed monthly)

  10 users, 5 guests and 25,000 entries a month, with folder permissions, 1 year of audit log history and 50,000 API requests a month.

• Enterprise$149

  per month, billed annually ($199 billed monthly)

  20 users, 20 guests and unlimited entries, with HIPAA compliance, single sign-on and custom document templates.

Wufoo

• Free$0

  5 forms, 100 entries a month, 10 fields per form and 1 user.

• Starter$16.25

  per month, billed annually at $195 ($22 billed monthly)

  10 forms, 1,000 entries a month, 1 user and 1 GB of file storage, with file uploads, form rules, a custom logo and integrations.

• Professional$33.25

  per month, billed annually at $399 ($45 billed monthly)

  Unlimited forms, 5,000 entries a month, 5 users and 5 GB of storage, plus payments, field encryption and password protection.

• Advanced$83.25

  per month, billed annually at $999 ($113 billed monthly)

  25,000 entries a month, 20 users, 10 GB of file storage and priority support.

• Ultimate$210.25

  per month, billed annually at $2,523 ($286 billed monthly)

  200,000 entries a month, 60 users, 20 GB of file storage and 100,000 API requests a day.

Cognito Forms

• Annual discount

  Lower rates on annual plans

  Billed annually, Pro is $19 per month instead of $24, Team $49 instead of $62, Business $99 instead of $129 and Enterprise $149 instead of $199.

• Nonprofit

  Discounted rates for 501(c)(3) non-profits

  Cognito Forms offers discounted rates on any plan to non-educational, non-governmental organizations that are tax-exempt under section 501(c)(3), on request to its support team.

Wufoo

• Annual discount

  Save 25% with annual billing

  Starter is $195 a year, or $16.25 per month, against $22 on monthly billing. Professional is $399 a year against $45 per month, and Advanced $999 against $113.

• Nonprofit

  50% off paid plans for nonprofits

  Wufoo gives a 50% discount on all paid plans to non-educational nonprofits that submit proof of status, such as a Form 990 for US organizations.