Ethnio review (2026): is it worth $82 a month per seat, billed yearly?
Participant recruiting and screeners for research teams
Black Friday: is there a Ethnio sale?
Ethnio report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for recruiting people for user research
Ethnio is a recruiting platform for research teams, with screeners, site and app intercepts, a participant panel, scheduling and incentive payments. It costs $82 a seat a month on yearly billing, and 7 or more seats mean a custom quote. The pool is capped at 10,000 on Pro.
Who Ethnio is for
- Fits if you run a research team that recruits its own participants
- Works for teams already using Qualtrics or Zoom for sessions
Who Ethnio is not for
- Pricey if you are one person: $82 a seat a month on yearly billing
- Tight if your pool passes 10,000 participants, as unlimited is Enterprise only
- Watch out: paying incentives asks for a card, even during the trial
- Skip it if you have 7 or more seats and want a posted price, as that goes to a custom quote
Why Ethnio gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$82 a seat a month on yearly billing, about four times the $19.99 middle of forms tools. Pro covers 1 to 6 seats and a larger team goes to a quote.
- CFree plan and trialA free trial with Pro features and no card, for 2 team members. Paying incentives asks for a card, including during the trial.
- BFeaturesScreeners, intercepts, panel management, scheduling, consent, incentives and an API. The listing shows no gap in recruiting work beyond the 10,000 pool cap on Pro.
- CEase of useNo store rating on record. You set up screeners, intercepts and the panel yourself.
- BPlatforms and integrationsWeb only, with Qualtrics, SurveyMonkey, Slack, Zoom, Google Calendar and Microsoft Teams links and an API. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Ethnio's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/ethnio#review"><img src="https://toolgpa.com/badge/ethnio.svg" alt="Ethnio: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Ethnio stands among form and survey tools
Ethnio's GPA of 2.2 is higher than 56 of the 148 other form and survey tools we grade, and level with 31.
It stands best on features (B, above 96 of 148) and worst on value for money (D, above 1).
Its paid plans start at $82 a month for each person, against a middle price of $20 for the category: 92 of the 114 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Ethnio’s own letter is outlined.
- DValue for moneyAbove 1 of 148, level with 33
- CFree plan and trialAbove 32 of 148, level with 78
- BFeaturesAbove 96 of 148, level with 48
- CEase of useAbove 7 of 148, level with 135
- BPlatforms and integrationsAbove 46 of 148, level with 101
Price against what you get
Each dot is one of 121 form and survey tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Ethnio, or make your own?
Keep it
The plain part of Ethnio you could make: surveys, forms and popups. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $984 a year.
What you could make
- Surveys, forms and popups: an app builder makes these well.
What you could not
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Qualtrics, SurveyMonkey and Slack among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Ethnio’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Ethnio?
Ethnio is a participant recruiting platform for research operations teams. It combines screeners, site and app intercepts, a managed participant panel, session scheduling, consent tracking and incentive payments in one workspace. Optional AI features cover translations and tech checks.
Worth knowing
- Pricing is per seat: Pro covers 1-6 seats and 7 or more seats move to a custom Enterprise quote.
- The Pro plan lists a 10,000-participant limit; an unlimited pool is Enterprise only.
- Paying incentives prompts for a credit card, including during the trial.
- SSO and third-party risk assessments are Enterprise features.
Key features
- Screeners
- Screeners use conditional logic, question templates and auto-qualification, and can be sent as links or posted on social media.
- Intercepts
- Targeted intercepts recruit participants on websites, iOS apps and Android apps.
- Panel management
- Import, sync and govern a pool of participants for qualitative and quantitative studies. Pro lists a 10,000-participant pool.
- Scheduling, consent and incentives
- Automatic session scheduling, tracked participant consent, and incentive payments in any currency or country.
- AI translations and tech checks
- Screeners, emails and incentive pages can be translated into 47+ languages. Participants can record a sample video or audio check in the screener.
- Integrations and API
- Connects with Qualtrics, SurveyMonkey, Slack, Google Calendar, Zoom and consent-signing tools, and exposes an API and webhooks.
Ethnio pricing
As of Nov 13, 2026, Ethnio is a paid product with a free trial, starting at $82 per seat / month, billed annually ($99 billed monthly).
- Starts at
- $82 per seat / month, billed annually ($99 billed monthly)
- Free plan
- None
- Free trial
- Free trial with Pro features: 2 team members, 1 admin, 2 collaborators; no credit card
| Plan | Price | What you get |
|---|---|---|
| Pro | $82per seat / month, billed annually ($99 billed monthly) | For 1-6 seats: unlimited studies and intercepts, localization, global incentives, centralized consent, unlimited collaborators. |
| Enterprise | Custom | For 7+ seats: everything in Pro plus an unlimited participant pool, SSO, third-party risk assessments, multiple teams and a dedicated CSM. |
Read from ethn.io on Nov 13, 2026. Prices change, so confirm with Ethnio before you buy.
Ways to pay less
- Annual discount20% off with annual billing
The pricing page toggles between monthly and annual billing and labels annual as 20% off; Pro lists $82 per seat annually and $99 monthly.
Stated on ethn.io
Works with
- Qualtrics
- SurveyMonkey
- Slack
- Google Calendar
- Zoom
- Microsoft Teams
- DocuSign
- Transcend
Ethnio alternatives
- Ethnio vs Typeform
Free plan · from $28/mo
- Ethnio vs SurveyMonkey
Free plan · from $39/mo
- Ethnio vs Qualtrics
Free plan · from $420/mo
- Ethnio vs Survicate
Free trial · from $56/mo
Common questions
Does Ethnio have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Ethnio is listed for Web.
Does Ethnio have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Ethnio is listed for Web.
Is Ethnio open source?
Ethnio is not described as open source on its own site, as read on Nov 13, 2026.
Does Ethnio have an API?
Yes. Ethnio offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.