Ethnio vs Typeform (2026): which should you pick?
As of Nov 13, 2026, Typeform grades higher than Ethnio: 2.4 against 2.2 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Typeform grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ethnio
Participant recruiting and screeners for research teams
Typeform
Form, survey and quiz builder with logic, AI and video questions
Which one is for you
Pick Ethnio if
- Fits if you run a research team that recruits its own participants
- Works for teams already using Qualtrics or Zoom for sessions
Look elsewhere if
- Pricey if you are one person: $82 a seat a month on yearly billing
- Tight if your pool passes 10,000 participants, as unlimited is Enterprise only
- Watch out: paying incentives asks for a card, even during the trial
- Skip it if you have 7 or more seats and want a posted price, as that goes to a custom quote
Pick Typeform if
- Fits if you want branded lead forms and quizzes with scoring and branching
- Works for surveys small enough to fit a monthly response cap
Look elsewhere if
- Tight if you stay free, as the plan stops at 10 responses a month across all forms
- Pricey if you get lots of answers or need more people: 1,000 responses and 3 users mean Plus at $56 a month billed yearly
- Not for you if you want forms on your own domain or custom fonts, which are Enterprise only
- Watch out: file uploads, payments and removing the badge all need a paid plan, and Basic covers a single user
- Watch out: the only trial is 14 days of Growth Flow at $266 a month, and it needs a credit card
How we grade them
| 2.2GPAEthnioFair | 2.4GPATypeformFair | |
|---|---|---|
| Value for money | D$82 a seat a month on yearly billing, about four times the $19.99 middle of forms tools. Pro covers 1 to 6 seats and a larger team goes to a quote. | C$28 a month billed yearly is just above this category's $24 middle, but it buys 100 responses a month and one user. For 1,000 responses and no Typeform badge you need Plus at $56. Thin next to rivals here that don't count responses at all. |
| Free plan and trial | CA free trial with Pro features and no card, for 2 team members. Paying incentives asks for a card, including during the trial. | CUnlimited typeforms, logic and embedding, but a cap of 10 responses a month across all your forms, which you'll hit the first afternoon. The only trial is 14 days of Growth Flow, and it wants a credit card. |
| Features | BScreeners, intercepts, panel management, scheduling, consent, incentives and an API. The listing shows no gap in recruiting work beyond the 10,000 pool cap on Pro. | BIt covers the whole job and the listing shows no hole in it: branching, variables, scores and price calculations deciding what each person sees, plus video questions and answers, Stripe payments, signatures, Calendly booking and drop-off rates from Business. |
| Ease of use | CNo store rating on record. You set up screeners, intercepts and the panel yourself. | CNo store rating on record, and there's still a form to build, question by question, with logic behind it. Describing it to the AI chatbot and editing the draft is the quick route. |
| Platforms and integrations | BWeb only, with Qualtrics, SurveyMonkey, Slack, Zoom, Google Calendar and Microsoft Teams links and an API. No desktop or phone app. | BWeb with Zapier, Google Sheets, HubSpot, Salesforce, Slack, Mailchimp, Airtable and Calendly, and webhooks from Basic. No phone or desktop apps. |
| Best for | recruiting people for user research | branded forms and quizzes with branching |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ethnio and Typeform. How we grade
Price against what you get
Ethnio starts at $82 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Typeform starts at $28 a month and scores 2.7.
They score the same, and Typeform starts $54 a month lower. Of the other form and survey tools on the chart, 5 score higher than Ethnio for less, and 3 score higher than Typeform for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ethnio also covers popups.
- Typeform also covers templates, workflow automation and reports.
At a glance
| Ethnio | Typeform | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $82 per seat / month, billed annually ($99 billed monthly) | $28 per month, billed yearly ($39 billed monthly) |
| Free plan | None | 10 responses per month across all forms, with unlimited typeforms, logic, embedding, result downloads and basic reports. File uploads, payments, branding removal and extra users need a paid plan. |
| Free trial | Free trial with Pro features: 2 team members, 1 admin, 2 collaborators; no credit card | 14-day free trial on Growth Flow only, credit card required; other paid features can be tested unpublished on Free |
| Web | ||
| Made by | Ethnio | Typeform |
| Price read from | ethn.io | typeform.com |
| Checked | Nov 13, 2026 | Oct 5, 2026 |
Worth knowing
Ethnio
- Pricing is per seat: Pro covers 1-6 seats and 7 or more seats move to a custom Enterprise quote.
- The Pro plan lists a 10,000-participant limit; an unlimited pool is Enterprise only.
- Paying incentives prompts for a credit card, including during the trial.
- SSO and third-party risk assessments are Enterprise features.
Typeform
- The Free plan collects only 10 responses per month across all forms.
- Basic includes 100 responses per month and a single user; 1,000 responses and 3 users start at Plus.
- Removing Typeform branding needs Plus or higher, and custom domains and custom fonts are Enterprise only.
- Every plan has a monthly response cap; Business includes 10,000 and can reach 50,000 with add-ons.
Key features
Ethnio
- Screeners
- Screeners use conditional logic, question templates and auto-qualification, and can be sent as links or posted on social media.
- Intercepts
- Targeted intercepts recruit participants on websites, iOS apps and Android apps.
- Panel management
- Import, sync and govern a pool of participants for qualitative and quantitative studies. Pro lists a 10,000-participant pool.
- Scheduling, consent and incentives
- Automatic session scheduling, tracked participant consent, and incentive payments in any currency or country.
- AI translations and tech checks
- Screeners, emails and incentive pages can be translated into 47+ languages. Participants can record a sample video or audio check in the screener.
- Integrations and API
- Connects with Qualtrics, SurveyMonkey, Slack, Google Calendar, Zoom and consent-signing tools, and exposes an API and webhooks.
Typeform
- Logic, scores and calculations
- Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.
- Typeform AI
- Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.
- Video questions and answers
- Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.
- Payments, signatures and scheduling
- Take payments through Stripe, collect signatures with a signature question, and let respondents book a meeting through Calendly.
- Results and drop-off analysis
- Results show views, starts, submissions, completion rate and time to complete, and export to XLSX or CSV. Question drop-off rates start on the Business plan.
- Contacts & Automations
- A contact database with automated segmentation and follow-up emails. It is a paid add-on on plans above Basic and is included with Growth Flow.
Plans
Ethnio
Pro$82
per seat / month, billed annually ($99 billed monthly)
For 1-6 seats: unlimited studies and intercepts, localization, global incentives, centralized consent, unlimited collaborators.
EnterpriseCustom
For 7+ seats: everything in Pro plus an unlimited participant pool, SSO, third-party risk assessments, multiple teams and a dedicated CSM.
Typeform
Free$0
10 responses per month across all forms, with unlimited typeforms, logic, embedding and basic reports.
Basic$28
per month, billed yearly ($39 billed monthly)
100 responses per month and 1 user, with AI form creation, conditional logic, webhooks and integrations.
Plus$56
per month, billed yearly ($79 billed monthly)
1,000 responses per month and 3 users; removes Typeform branding and adds a custom subdomain.
Business$91
per month, billed yearly ($129 billed monthly)
10,000 responses per month and 5 users, with drop-off rates, conversion tracking, and priority support and live chat.
Growth Flow$266
per month, billed yearly ($379 billed monthly)
10,000 responses and 1,500 enriched responses per month, 5 users, Salesforce integration, and email and SMS follow-ups.
EnterpriseCustom
Custom response and seat limits, SSO, HIPAA compliance, custom domains and a choice of US or EU data center.
Ways to pay less
Ethnio
- Annual discount
20% off with annual billing
The pricing page toggles between monthly and annual billing and labels annual as 20% off; Pro lists $82 per seat annually and $99 monthly.
Typeform
- Annual discount
Save 30% with yearly billing
The pricing page lists a 30% saving on yearly billing: Basic drops from $39 to $28 per month, Plus from $79 to $56 and Business from $129 to $91.
- Education
Student and educator discounts
Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year. Educators can request 25% off monthly or 40% off yearly plans.
- Nonprofit
25% to 40% off for non-profits and NGOs
Non-profits and NGOs can request a coupon for 25% off a monthly plan or 40% off a yearly plan, with no end date, through a form on the help center.
- Startups
Up to 75% off Business for startups
Startups under 5 years old with less than $5M in funding and fewer than 50 employees, and not already paying customers, can apply for up to 75% off an annual Business plan.
Common questions
Which is cheaper, Ethnio or Typeform?
As of Nov 13, 2026, Ethnio starts at $82 per seat / month, billed annually ($99 billed monthly), and Typeform starts at $28 per month, billed yearly ($39 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Ethnio or Typeform?
As of Nov 13, 2026, only Typeform has a free plan. Ethnio does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.