Ethnio vs Survicate (2026): which should you pick?

Pick Ethnio if

• Fits if you run a research team that recruits its own participants
• Works for teams already using Qualtrics or Zoom for sessions

Look elsewhere if

• Pricey if you are one person: $82 a seat a month on yearly billing
• Tight if your pool passes 10,000 participants, as unlimited is Enterprise only
• Watch out: paying incentives asks for a card, even during the trial
• Skip it if you have 7 or more seats and want a posted price, as that goes to a custom quote

Pick Survicate if

• Fits if you're a product team running surveys inside your app or website
• Works for customer experience teams tracking NPS, CSAT and CES alongside support tickets

Look elsewhere if

• Pricey if you collect lots of answers, since 100 responses a month already costs $56 and 1,500 costs $289
• Not for you if you want a free plan, as there's only a 10-day trial that stops at 25 responses
• Watch out: monthly Starter keeps the Survicate branding, allows 2 active surveys and charges $0.39 to $0.89 per extra response
• Skip it if you need webhooks, the Export API or Salesforce on a small budget, because those need Pro, from $349 a month
• Watch out: SAML SSO is Enterprise only, from $569 a month on an annual commitment

Ethnio

• Pricing is per seat: Pro covers 1-6 seats and 7 or more seats move to a custom Enterprise quote.
• The Pro plan lists a 10,000-participant limit; an unlimited pool is Enterprise only.
• Paying incentives prompts for a credit card, including during the trial.
• SSO and third-party risk assessments are Enterprise features.

Survicate

• There is no free plan on the pricing page: the 10-day trial stops at 25 survey responses.
• Prices rise with response volume, and the monthly Starter plan charges $0.39 to $0.89 for each response over its limit.
• Starter keeps Survicate branding and allows 2 active surveys; removing the branding starts on Growth, which is billed annually.
• Webhooks, the Export API, custom CSS and Salesforce need Pro, and SAML SSO is Enterprise only.

Ethnio

Screeners

Screeners use conditional logic, question templates and auto-qualification, and can be sent as links or posted on social media.

Intercepts

Targeted intercepts recruit participants on websites, iOS apps and Android apps.

Panel management

Import, sync and govern a pool of participants for qualitative and quantitative studies. Pro lists a 10,000-participant pool.

Scheduling, consent and incentives

Automatic session scheduling, tracked participant consent, and incentive payments in any currency or country.

AI translations and tech checks

Screeners, emails and incentive pages can be translated into 47+ languages. Participants can record a sample video or audio check in the screener.

Integrations and API

Connects with Qualtrics, SurveyMonkey, Slack, Google Calendar, Zoom and consent-signing tools, and exposes an API and webhooks.

Survicate

Multichannel surveys

Run surveys by email and link, as website pop-ups, inside a web product, in kiosk mode or in iOS and Android apps through an SDK. Every plan covers these.

Research Hub

An AI repository that collects feedback from surveys, support tickets, reviews and transcripts, and answers questions about it in a chat.

Targeting

Show surveys on chosen pages or to identified users on any plan. Attribute targeting starts on Growth; event targeting and A/B testing need Pro.

AI survey creation and analysis

AI drafts questions from a goal and tags open-text answers on every plan. Topic and sentiment categorization and AI follow-up questions start on Growth.

Integrations

Slack, Jira, Zendesk and Zapier are on every plan, HubSpot, Intercom and Google Sheets start on Growth, and Salesforce, Amplitude and Mixpanel need Pro.

Dashboards and reports

Growth includes 1 dashboard and scheduled email reports, and Pro has 10 dashboards. The Starter plan has no dashboards.

Ethnio

• Pro$82

  per seat / month, billed annually ($99 billed monthly)

  For 1-6 seats: unlimited studies and intercepts, localization, global incentives, centralized consent, unlimited collaborators.

• EnterpriseCustom

  For 7+ seats: everything in Pro plus an unlimited participant pool, SSO, third-party risk assessments, multiple teams and a dedicated CSM.

Survicate

• Growth$56

  per month, billed annually; rises with response volume

  From 100 responses a month ($56) to 1,500 ($289), with unlimited active surveys, 10 seats, branding removal, multilingual surveys and 1 dashboard.

• Starter$89

  per month, billed monthly; rises with response volume

  Monthly commitment from 100 responses a month ($89) to 500 ($279), with 2 active surveys, 5 seats, 25 integrations and per-response overage fees.

• Pro$349

  per month, starting price on an annual commitment

  Custom yearly pool of responses and custom seats, plus advanced display logic, custom CSS and domain, A/B testing, webhooks and the Export API.

• Enterprise$569

  per month, starting price on an annual commitment

  Everything in Pro, plus SAML SSO, access logs, HIPAA and DORA coverage, custom legal terms and a dedicated customer success manager.

Ethnio

• Annual discount

  20% off with annual billing

  The pricing page toggles between monthly and annual billing and labels annual as 20% off; Pro lists $82 per seat annually and $99 monthly.

Survicate

• Annual discount

  Lower rate on the annual Growth plan

  At 100 responses a month, the annual Growth plan is $56 per month against $89 on the monthly Starter plan; at 500 responses it is $169 against $279. Growth also includes more features.