Gravity Forms
WordPress form builder plugin sold as a yearly license
Gravity Forms report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for forms on your own WordPress site
Gravity Forms isn't a website you sign up to: it's a WordPress plugin, so we've graded it against its listed alternatives, and your forms and entries live on your own site. It's cheap for what it does, from $59 a year. But there's no free version and no trial, and payments need Pro.
Who Gravity Forms is for
- Great if you run WordPress and want form entries kept on your own site
- Good for agencies building forms across lots of client sites on the Elite licence
- Handy when you need order forms that work out a total and take the payment
Who Gravity Forms is not for
- Not for you if you don't have a WordPress site, since it's only a plugin
- Skip it if you want to try before paying, as there's no free version or trial
- Pricey if you need surveys, quizzes or signatures, which come with Elite at $259 a year
Why Gravity Forms gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyGraded against its alternatives. Basic is $59 a year for one site with unlimited forms and entries, a fraction of what hosted builders like Jotform or Typeform charge. Stripe and PayPal need Pro at $159 a year, and you need a WordPress site and hosting to run it on.
- FFree plan and trialNothing free and no trial, just an online demo. There are refunds within 30 days, but asking for one switches the licence off at once, and a refund isn't a trial anyway.
- CFeaturesPlenty for forms: 30+ field types, conditional logic, multi-page forms, calculations, payments and, on Elite, surveys, quizzes, polls and signatures. The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing.
- CEase of useNo rating on record. Dragging fields around inside WordPress is friendly, but first you need a self-hosted WordPress site or a WordPress.com Business plan, then the plugin and its add-ons installed, then each form built.
- BPlatforms and integrationsIt runs in the browser inside WordPress and connects to Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack, with a REST API and 500+ hooks for developers. No desktop or phone app of its own.
What these grades rest on. Graded from this listing, whose facts were read from Gravity Forms' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/gravity-forms#review"><img src="https://toolgpa.com/badge/gravity-forms.svg" alt="Gravity Forms: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Gravity Forms stands among form and survey tools
Gravity Forms's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2.
It stands best on value for money (B, above 22 of 30) and worst on free plan and trial (F, above 0).
Its paid plans start at $4.92 a month when paid by the year, against a middle price of $21 for the category: 0 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. Gravity Forms’s own letter is outlined.
- BValue for moneyAbove 22 of 30, level with 5
- FFree plan and trialAbove 0 of 30
- CFeaturesAbove 0 of 30, level with 8
- CEase of useAbove 0 of 30, level with 24
- BPlatforms and integrationsAbove 4 of 30, level with 26
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Gravity Forms, or make your own?
Your call
A form at its plainest is questions, a button and a table of answers.
You could make the core of Gravity Forms for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $59 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Stripe, PayPal and Square among them, and has an API.
What this rests on. Gravity Forms’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Gravity Forms?
Gravity Forms is a plugin for WordPress, not a hosted service: it adds a drag-and-drop form builder to your own site and keeps entries in your WordPress database. It covers conditional logic, multi-page forms, calculations, file uploads and payments, and add-ons connect it to email, CRM and payment services. Licenses are yearly and differ in how many sites they cover and which add-ons come with them.
Gravity Forms is a paid product, starting at $59 per year. See every plan
Good for
- WordPress site owners who want forms and entries kept on their own site
- Agencies that build forms across many client sites
- Payment, registration and order forms with calculated totals
Worth knowing
- It runs only as a WordPress plugin, so you need a self-hosted WordPress site, or a WordPress.com Business plan with a custom domain.
- There is no free version and no trial; the vendor offers an online demo instead.
- Stripe, PayPal and Zapier need Pro, and surveys, quizzes, signatures, user registration and webhooks need the $259 Elite license.
- Refunds are given within 30 days of a payment, and requesting one deactivates the license immediately.
Key features
- Drag-and-drop builder
- Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- Conditional logic and multi-page forms
- Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- Calculations and payments
- Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- Surveys, quizzes and polls
- Elite adds add-ons for surveys, graded quizzes, polls, signatures, partial entries from abandoned forms and conversational one-question-at-a-time forms.
- Entries stored on your own site
- Entries and uploaded files are saved to your WordPress database and server, with unlimited forms and entries, CSV export and tools for handling personal data and consent.
- REST API and hooks
- A REST API, 500+ actions and filters and an add-on framework let developers build their own integrations; the Webhooks add-on needs Elite.
Gravity Forms pricing
- Starts at
- $59 per year
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Basic | $59per year | 1 site, standard support, and the Basic add-ons for email marketing tools such as Mailchimp, HubSpot and ActiveCampaign, plus reCAPTCHA and Akismet. |
| Pro | $159per year | 3 sites and standard support. Adds the Pro add-ons, including Stripe, PayPal Checkout, Square, Zapier, Slack, Dropbox and Trello. |
| Elite | $259per year | Unlimited sites, WordPress Multisite, priority support and every add-on, including surveys, quizzes, polls, signatures, user registration and webhooks. |
Read from gravityforms.com on Oct 18, 2026. Prices change, so confirm with Gravity Forms before you buy.
Ways to pay less
- NonprofitNonprofit License at $129 a year
Registered nonprofits can apply for a $129-a-year license covering 3 sites with add-ons such as Stripe, PayPal, Survey and User Registration. It renews at the same price.
Stated on gravityforms.com
Works with
Gravity Forms alternatives
- Gravity Forms vs Jotform
Free plan · from $34/mo
- Gravity Forms vs Cognito Forms
Free plan · from $19/mo
- Gravity Forms vs Formstack
Free trial · from $83/mo
- Gravity Forms vs Paperform
Free plan · from $49/mo
- Gravity Forms vs Typeform
Free plan · from $28/mo
Common questions
Is Gravity Forms free?
No. Gravity Forms is a paid product, starting at $59 per year.
How much does Gravity Forms cost?
Gravity Forms lists 3 plans. Basic: $59 per year. Pro: $159 per year. Elite: $259 per year. Prices were read from gravityforms.com on Oct 18, 2026.
What platforms does Gravity Forms work on?
Gravity Forms is available on Web.
Does Gravity Forms offer any discounts?
Gravity Forms publicly lists the following: Nonprofit License at $129 a year.
Does Gravity Forms have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Gravity Forms is listed for Web.
Does Gravity Forms have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Gravity Forms is listed for Web.
Is Gravity Forms open source?
Gravity Forms is not described as open source on its own site, as read on Oct 18, 2026.
Does Gravity Forms have an API?
Yes. Gravity Forms offers a public API, according to its own site.
What does Gravity Forms integrate with?
Gravity Forms's listing names Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack. A listing names up to eight integrations, so it may connect to more.
Who makes Gravity Forms?
Gravity Forms is made by Rocketgenius Inc. It dates from 2008.
What are the alternatives to Gravity Forms?
The closest alternatives to Gravity Forms in our directory are Jotform, Cognito Forms, Formstack, Paperform and Typeform. Each one has a side-by-side comparison with Gravity Forms.
How does Gravity Forms compare with other form and survey tools?
Gravity Forms's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2. It stands best on value for money (B, above 22 of 30) and worst on free plan and trial (F, above 0).
Is Gravity Forms good value for money?
ToolGPA grades Gravity Forms B for value for money. Its paid plans start at $4.92 a month when paid by the year, against a middle price of $21 for the category: 0 of the 30 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Gravity Forms?
A form at its plainest is questions, a button and a table of answers. You could make the core of Gravity Forms for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $59 a year. What you could not make: It plugs into other products, Stripe, PayPal and Square among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.