The Gravity Forms Insider’s Guide
Everything we know about Gravity Forms in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Gravity Forms
The Insider’s Guide
WordPress form builder plugin sold as a yearly license
Every plan, grade, refund rule and rival among form and survey tools, read from Gravity Forms’s own pages.
Made by Rocketgenius Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Gravity Forms’s own pages, its app-store listings and our grades. Every fact in it is on Gravity Forms’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 30 other form and survey tools we grade
Gravity Forms is a plugin for WordPress, not a hosted service: it adds a drag-and-drop form builder to your own site and keeps entries in your WordPress database. It covers conditional logic, multi-page forms, calculations, file uploads and payments, and add-ons connect it to email, CRM and payment services. Licenses are yearly and differ in how many sites they cover and which add-ons come with them.
To get you started, here are 8 things to know about Gravity Forms, taken from its own pages and our grades.
- 1
Best for forms on your own WordPress site
But there's no free version and no trial, and payments need Pro.
- 2
Paid plans start at $4.92 a month when paid by the year
As its pricing page puts it: $59 per year.
- 3
It runs on Web
Web.
- 4
Drag-and-drop builder
Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- 5
Conditional logic and multi-page forms
Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- 6
Calculations and payments
Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- 7
A 2.0 GPA, above 0 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Your call
A form at its plainest is questions, a button and a table of answers.
Gravity Forms at a glance
- Pricing
- Paid, from $59 per year
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Rocketgenius Inc., since 2008
- Category
- Forms & Surveys
- Our grade
- 2.0 GPA, fair
The report card
Best for forms on your own WordPress site
Gravity Forms isn't a website you sign up to: it's a WordPress plugin, so we've graded it against its listed alternatives, and your forms and entries live on your own site. It's cheap for what it does, from $59 a year. But there's no free version and no trial, and payments need Pro.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Graded against its alternatives. Basic is $59 a year for one site with unlimited forms and entries, a fraction of what hosted builders like Jotform or Typeform charge. Stripe and PayPal need Pro at $159 a year, and you need a WordPress site and hosting to run it on. |
| Free plan and trial | F | Nothing free and no trial, just an online demo. There are refunds within 30 days, but asking for one switches the licence off at once, and a refund isn't a trial anyway. |
| Features | C | Plenty for forms: 30+ field types, conditional logic, multi-page forms, calculations, payments and, on Elite, surveys, quizzes, polls and signatures. The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing. |
| Ease of use | C | No rating on record. Dragging fields around inside WordPress is friendly, but first you need a self-hosted WordPress site or a WordPress.com Business plan, then the plugin and its add-ons installed, then each form built. |
| Platforms and integrations | B | It runs in the browser inside WordPress and connects to Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack, with a REST API and 500+ hooks for developers. No desktop or phone app of its own. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Gravity Forms is for
- Great if you run WordPress and want form entries kept on your own site
- Good for agencies building forms across lots of client sites on the Elite licence
- Handy when you need order forms that work out a total and take the payment
Who it is not for
- Not for you if you don't have a WordPress site, since it's only a plugin
- Skip it if you want to try before paying, as there's no free version or trial
- Pricey if you need surveys, quizzes or signatures, which come with Elite at $259 a year
Good to know
Good for
- WordPress site owners who want forms and entries kept on their own site
- Agencies that build forms across many client sites
- Payment, registration and order forms with calculated totals
Worth knowing
- It runs only as a WordPress plugin, so you need a self-hosted WordPress site, or a WordPress.com Business plan with a custom domain.
- There is no free version and no trial; the vendor offers an online demo instead.
- Stripe, PayPal and Zapier need Pro, and surveys, quizzes, signatures, user registration and webhooks need the $259 Elite license.
- Refunds are given within 30 days of a payment, and requesting one deactivates the license immediately.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$4.92
A month to start, paid by the year
Gravity Forms is a paid product, starting at $59 per year.
Nothing free and no trial, just an online demo.
Basic
$59
per year
1 site, standard support, and the Basic add-ons for email marketing tools such as Mailchimp, HubSpot and ActiveCampaign, plus reCAPTCHA and Akismet.
Pro
$159
per year
3 sites and standard support. Adds the Pro add-ons, including Stripe, PayPal Checkout, Square, Zapier, Slack, Dropbox and Trello.
Elite
$259
per year
Unlimited sites, WordPress Multisite, priority support and every add-on, including surveys, quizzes, polls, signatures, user registration and webhooks.
Read from gravityforms.com on Oct 18, 2026.
Ways to pay less
Nonprofit
Nonprofit License at $129 a year
Registered nonprofits can apply for a $129-a-year license covering 3 sites with add-ons such as Stripe, PayPal, Survey and User Registration. It renews at the same price.
Stated on gravityforms.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress form builder plugin sold as a yearly license. Here is what it does, as its own site describes it, and what it covers: public API, templates, forms, surveys.
The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing.
- Drag-and-drop builder
- Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- Conditional logic and multi-page forms
- Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- Calculations and payments
- Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- Surveys, quizzes and polls
- Elite adds add-ons for surveys, graded quizzes, polls, signatures, partial entries from abandoned forms and conversational one-question-at-a-time forms.
- Entries stored on your own site
- Entries and uploaded files are saved to your WordPress database and server, with unlimited forms and entries, CSV export and tools for handling personal data and consent.
- REST API and hooks
- A REST API, 500+ actions and filters and an add-on framework let developers build their own integrations; the Webhooks add-on needs Elite.
Where it runs
- Web
What it works with
- Stripe
- PayPal
- Square
- Mailchimp
- HubSpot
- Salesforce
- Zapier
- Slack
Gravity Forms is made by Rocketgenius Inc., and has been around since 2008.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/30
Other form and survey tools it is graded above
Gravity Forms's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2.
It stands best on value for money (B, above 22 of 30) and worst on free plan and trial (F, above 0).
Its paid plans start at $4.92 a month when paid by the year, against a middle price of $21 for the category: 0 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. Gravity Forms’s own letter is outlined.
- BValue for moneyAbove 22 of 30
- FFree plan and trialAbove 0 of 30
- CFeaturesAbove 0 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Gravity Forms is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
A form at its plainest is questions, a button and a table of answers.
You could make the core of Gravity Forms for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $59 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Stripe, PayPal and Square among them, and has an API.
What this rests on. Gravity Forms’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Jotform, Cognito Forms, Formstack, Paperform and Typeform
The 5 tools Gravity Forms is most often weighed against, with where each one differs from it.
- 3.0GPA
Jotform
Free plan · from $34/mo
No-code form builder with payments, e-signatures and workflows.
- Jotform has a free plan. Gravity Forms does not.
- Only Jotform lists iOS and Android apps.
- Gravity Forms also covers surveys.
- 2.4GPA
Cognito Forms
Free plan · from $19/mo
Form builder with calculations, payments and approval workflows.
- Cognito Forms has a free plan. Gravity Forms does not.
- Cognito Forms also covers workflow automation and no-code.
- 2.2GPA
Formstack
Free trial · from $83/mo
No-code forms with document generation and eSignatures.
- Gravity Forms also covers surveys.
- Formstack also covers workflow automation and no-code.
- 2.4GPA
Paperform
Free plan · from $49/mo
Form builder for payments, bookings, signatures and workflows.
- Paperform has a free plan. Gravity Forms does not.
- Paperform also covers workflow automation and no-code.
- 2.4GPA
Typeform
Free plan · from $28/mo
Form, survey and quiz builder with logic, AI and video questions.
- Typeform has a free plan. Gravity Forms does not.
- Typeform also covers workflow automation and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Gravity Forms free?
No. Gravity Forms is a paid product, starting at $59 per year.
How much does Gravity Forms cost?
Gravity Forms lists 3 plans. Basic: $59 per year.
What platforms does Gravity Forms work on?
Gravity Forms is available on Web.
Does Gravity Forms offer any discounts?
Gravity Forms publicly lists the following: Nonprofit License at $129 a year.
Does Gravity Forms have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Gravity Forms is listed for Web.
Does Gravity Forms have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Gravity Forms is listed for Web.
Is Gravity Forms open source?
Gravity Forms is not described as open source on its own site, as read on Oct 18, 2026.
Does Gravity Forms have an API?
Yes. Gravity Forms offers a public API, according to its own site.
What does Gravity Forms integrate with?
Gravity Forms's listing names Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack.
Who makes Gravity Forms?
Gravity Forms is made by Rocketgenius Inc. It dates from 2008.
What are the alternatives to Gravity Forms?
The closest alternatives to Gravity Forms in our directory are Jotform, Cognito Forms, Formstack, Paperform and Typeform.
How does Gravity Forms compare with other form and survey tools?
Gravity Forms's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2.
Is Gravity Forms good value for money?
ToolGPA grades Gravity Forms B for value for money. Its paid plans start at $4.92 a month when paid by the year, against a middle price of $21 for the category: 0 of the 30 others that charge start lower.
Could I make my own version of Gravity Forms?
A form at its plainest is questions, a button and a table of answers. You could make the core of Gravity Forms for yourself: forms, surveys and templates.
Where this guide comes from
The prices, plans, platforms and features were read from Gravity Forms’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Gravity Forms' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Rocketgenius Inc. Prices change, so check gravityforms.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,021
Tools graded, in 54 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,021
tools graded
54
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Gravity Forms, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/gravity-forms
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Gravity Forms: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/gravity-forms
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/gravity-forms/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Gravity Forms, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Gravity Forms’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Gravity Forms is a trademark of its owner, and this guide is not made, paid for or approved by Rocketgenius Inc. Prices and plans change: check gravityforms.com before you buy.