Gravity Forms vs Typeform
We give Gravity Forms a 2.0 GPA and Typeform a 2.4, out of 4.0. Gravity Forms grades higher on value for money. Typeform grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Gravity Forms
WordPress form builder plugin sold as a yearly license
Typeform
Form, survey and quiz builder with logic, AI and video questions
How we grade them
| 2.0GPAGravity FormsFair | 2.4GPATypeformFair | |
|---|---|---|
| Value for money | BGraded against its alternatives. Basic is $59 a year for one site with unlimited forms and entries, a fraction of what hosted builders like Jotform or Typeform charge. Stripe and PayPal need Pro at $159 a year, and you need a WordPress site and hosting to run it on. | C$28 a month billed yearly is just above this category's $24 middle, but it buys 100 responses a month and one user. For 1,000 responses and no Typeform badge you need Plus at $56. Thin next to rivals here that don't count responses at all. |
| Free plan and trial | FNothing free and no trial, just an online demo. There are refunds within 30 days, but asking for one switches the licence off at once, and a refund isn't a trial anyway. | CUnlimited typeforms, logic and embedding sound good until you reach the cap: 10 responses a month across all your forms. You'll hit that the first afternoon. The only trial is 14 days of Growth Flow, and it wants a credit card. |
| Features | CPlenty for forms: 30+ field types, conditional logic, multi-page forms, calculations, payments and, on Elite, surveys, quizzes, polls and signatures. The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing. | BIt covers the whole job and the listing shows no hole in it: branching, variables, scores and price calculations deciding what each person sees, plus video questions and answers, Stripe payments, signatures, Calendly booking and drop-off rates from Business. |
| Ease of use | CNo rating on record. Dragging fields around inside WordPress is friendly, but first you need a self-hosted WordPress site or a WordPress.com Business plan, then the plugin and its add-ons installed, then each form built. | CNo store rating on record, and there's still a form to build, question by question, with logic behind it. Describing it to the AI chatbot and editing the draft is the quick route. |
| Platforms and integrations | BIt runs in the browser inside WordPress and connects to Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack, with a REST API and 500+ hooks for developers. No desktop or phone app of its own. | BWeb with a strong integration list: Zapier, Google Sheets, HubSpot, Salesforce, Slack, Mailchimp, Airtable and Calendly, with webhooks from Basic. No phone or desktop apps. |
| Best for | forms on your own WordPress site | polished, branded forms and quizzes |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gravity Forms and Typeform. How we grade
Price against what you get
Gravity Forms starts at $4.92 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Typeform starts at $28 a month and scores 2.7.
Typeform scores higher, and starts $23.08 a month higher: the question is whether the extra is worth that to you. Of the other form and survey tools on the chart, none scores higher than Gravity Forms for less, and 3 score higher than Typeform for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gravity Forms starts at $59 per year. Typeform starts at $28 per month, billed yearly ($39 billed monthly).
- Typeform has a free plan. Gravity Forms does not.
- Typeform also covers workflow automation and reports.
At a glance
| Gravity Forms | Typeform | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $59 per year | $28 per month, billed yearly ($39 billed monthly) |
| Free plan | None | 10 responses per month across all forms, with unlimited typeforms, logic, embedding, result downloads and basic reports. File uploads, payments, branding removal and extra users need a paid plan. |
| Free trial | None listed | 14-day free trial on Growth Flow only, credit card required; other paid features can be tested unpublished on Free |
| Web | ||
| Made by | Rocketgenius Inc. | Typeform |
| Price read from | gravityforms.com | typeform.com |
| Checked | Oct 18, 2026 | Oct 5, 2026 |
Who each one suits
Gravity Forms
- WordPress site owners who want forms and entries kept on their own site
- Agencies that build forms across many client sites
- Payment, registration and order forms with calculated totals
Typeform
- Branded lead capture forms and quizzes with scoring
- Marketing teams that want lead enrichment and follow-ups next to their forms
- Low-volume surveys that fit within a monthly response cap
Worth knowing
Gravity Forms
- It runs only as a WordPress plugin, so you need a self-hosted WordPress site, or a WordPress.com Business plan with a custom domain.
- There is no free version and no trial; the vendor offers an online demo instead.
- Stripe, PayPal and Zapier need Pro, and surveys, quizzes, signatures, user registration and webhooks need the $259 Elite license.
- Refunds are given within 30 days of a payment, and requesting one deactivates the license immediately.
Typeform
- The Free plan collects only 10 responses per month across all forms.
- Basic includes 100 responses per month and a single user; 1,000 responses and 3 users start at Plus.
- Removing Typeform branding needs Plus or higher, and custom domains and custom fonts are Enterprise only.
- Every plan has a monthly response cap; Business includes 10,000 and can reach 50,000 with add-ons.
Key features
Gravity Forms
- Drag-and-drop builder
- Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- Conditional logic and multi-page forms
- Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- Calculations and payments
- Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- Surveys, quizzes and polls
- Elite adds add-ons for surveys, graded quizzes, polls, signatures, partial entries from abandoned forms and conversational one-question-at-a-time forms.
- Entries stored on your own site
- Entries and uploaded files are saved to your WordPress database and server, with unlimited forms and entries, CSV export and tools for handling personal data and consent.
- REST API and hooks
- A REST API, 500+ actions and filters and an add-on framework let developers build their own integrations; the Webhooks add-on needs Elite.
Typeform
- Logic, scores and calculations
- Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.
- Typeform AI
- Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.
- Video questions and answers
- Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.
- Payments, signatures and scheduling
- Take payments through Stripe, collect signatures with a signature question, and let respondents book a meeting through Calendly.
- Results and drop-off analysis
- Results show views, starts, submissions, completion rate and time to complete, and export to XLSX or CSV. Question drop-off rates start on the Business plan.
- Contacts & Automations
- A contact database with automated segmentation and follow-up emails. It is a paid add-on on plans above Basic and is included with Growth Flow.
Plans
Gravity Forms
Basic$59
per year
1 site, standard support, and the Basic add-ons for email marketing tools such as Mailchimp, HubSpot and ActiveCampaign, plus reCAPTCHA and Akismet.
Pro$159
per year
3 sites and standard support. Adds the Pro add-ons, including Stripe, PayPal Checkout, Square, Zapier, Slack, Dropbox and Trello.
Elite$259
per year
Unlimited sites, WordPress Multisite, priority support and every add-on, including surveys, quizzes, polls, signatures, user registration and webhooks.
Typeform
Free$0
10 responses per month across all forms, with unlimited typeforms, logic, embedding and basic reports.
Basic$28
per month, billed yearly ($39 billed monthly)
100 responses per month and 1 user, with AI form creation, conditional logic, webhooks and integrations.
Plus$56
per month, billed yearly ($79 billed monthly)
1,000 responses per month and 3 users; removes Typeform branding and adds a custom subdomain.
Business$91
per month, billed yearly ($129 billed monthly)
10,000 responses per month and 5 users, with drop-off rates, conversion tracking, and priority support and live chat.
Growth Flow$266
per month, billed yearly ($379 billed monthly)
10,000 responses and 1,500 enriched responses per month, 5 users, Salesforce integration, and email and SMS follow-ups.
EnterpriseCustom
Custom response and seat limits, SSO, HIPAA compliance, custom domains and a choice of US or EU data center.
Ways to pay less
Gravity Forms
- Nonprofit
Nonprofit License at $129 a year
Registered nonprofits can apply for a $129-a-year license covering 3 sites with add-ons such as Stripe, PayPal, Survey and User Registration. It renews at the same price.
Typeform
- Annual discount
Save 30% with yearly billing
The pricing page lists a 30% saving on yearly billing: Basic drops from $39 to $28 per month, Plus from $79 to $56 and Business from $129 to $91.
- Education
Student and educator discounts
Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year. Educators can request 25% off monthly or 40% off yearly plans.
- Nonprofit
25% to 40% off for non-profits and NGOs
Non-profits and NGOs can request a coupon for 25% off a monthly plan or 40% off a yearly plan, with no end date, through a form on the help center.
- Startups
Up to 75% off Business for startups
Startups under 5 years old with less than $5M in funding and fewer than 50 employees, and not already paying customers, can apply for up to 75% off an annual Business plan.
