Heyflow vs Reform (2026): which should you pick?

Pick Heyflow if

• Fits if you're a marketing team building lead funnels for paid campaigns that rely on tracking pixels
• Works for online shops that use a quiz to steer shoppers to a product, on the traffic-priced Prime plan

Look elsewhere if

• Not for you if you want a free plan, as there's only a 14-day trial
• Tight if you start on Starter: 50 responses a month, 5 funnels and 1 seat, for $49 billed yearly or $89 monthly
• Pricey if you get lots of leads or need more people: extra responses cost $0.20 to $0.24 each and extra seats $40 a month
• Watch out: removing the Heyflow logo, custom CSS and payments need Growth at $99; A/B testing and custom JavaScript need Scale at $249
• Watch out: prices exclude VAT and come from an August 29, 2026 archive copy, because the live pricing page showed a bot check

Pick Reform if

• Fits if you build lead forms with several steps
• Works for marketers who want partial responses captured

Look elsewhere if

• Tight if you want free, as free forms can't be published or shared
• Watch out: the 14-day Pro trial needs a card and bills unless you cancel
• Watch out: team access, file upload, webhooks and CRM integrations need Pro at $35
• Watch out: Salesforce is listed as coming soon

Heyflow

• There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
• Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
• Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
• Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.

Reform

• Forms on the Free plan cannot be published or shared publicly.
• The 14-day trial is Pro only and needs a card; it charges for Pro automatically unless canceled.
• Team access, file upload, webhooks and CRM integrations such as HubSpot need Pro.
• The pricing page lists Salesforce as coming soon.

Heyflow

Multi-step funnels and forms

Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.

Conditional logic and calculations

Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.

Tracking and analytics

Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.

CRM and automation integrations

HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.

A/B testing and custom code

The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.

Heyflow AI credits

Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.

Reform

Multi-step forms

Split a form across steps, with conditional logic and routing based on answers.

Partial submissions

Respondents can save a draft and return by email link; on Pro, owners can see incomplete responses.

CRM and automation connections

Sends responses to Google Sheets, Notion and Zapier on Basic, and to Kit, HubSpot and Close on Pro.

Headless forms

Basic and Pro plans can use forms headlessly for full control of the design.

Custom code and webhooks

Pro adds custom CSS and JavaScript and webhooks for custom integrations.

Done-for-you forms

FunnelEnvy conversion specialists design and build a customized lead-generation funnel on request.

Heyflow

• Starter$49

  per month, billed yearly ($89 billed monthly)

  50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.

• Growth$99

  per month, billed yearly ($149 billed monthly)

  250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.

• Scale$249

  per month, billed yearly ($299 billed monthly)

  1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.

• Prime$259

  per month, billed yearly ($369 billed monthly)

  E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.

• EnterpriseFrom $1,100

  per month

  More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.

Reform

• Free plan$0

  Build forms with basic features and Reform branding; forms cannot be published or used live.

• Basic plan$15

  per month, billed monthly ($150 per year billed annually)

  Unlimited responses, publishing and embedding, no Reform branding, reCAPTCHA, headless forms and basic integrations such as Google Sheets, Notion and Zapier.

• Pro plan$35

  per month, billed monthly ($350 per year billed annually)

  Basic plus team access, file upload, multi-outcome logic, save-and-return drafts, incomplete responses, custom CSS and JavaScript, webhooks and CRM integrations.

Heyflow

• Annual discount

  Save up to 31% with yearly billing

  The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.

Reform

• Annual discount

  Yearly billing saves 16%

  The pricing page shows Basic at $150 and Pro at $350 a year when billed annually, against $180 and $420 on monthly billing, and says yearly billing saves 16%.