Fillout vs Heyflow

Fillout

• Teams that want every colleague in the form tool without per-seat fees
• Forms that write into Airtable, Notion or Google Sheets
• Intake forms that also take a payment or book a meeting

Heyflow

• Marketing teams building lead generation funnels
• Agencies running paid campaigns that depend on tracking pixels
• E-commerce stores using quiz funnels to guide shoppers

Fillout

• The free plan stops at 1,000 responses a month and shows a Fillout badge on forms.
• Removing all branding needs Pro; custom domains, form analytics and partial submissions need Business.
• Uploaded files are limited to 20 MB each below the Business plan.
• SSO and audit logs are Enterprise features, and granular permissions come with the Team bundle at $300 per month.

Heyflow

• There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
• Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
• Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
• Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.

Fillout

Form builder with 50+ field types

Build multi-page forms, quizzes and surveys with more than 50 field types, conditional logic, calculations and scoring, answer piping and hidden fields.

Payments, scheduling and signatures

Collect payments, book appointments through scheduling forms and collect signatures. Payments and scheduling forms are listed in the free plan.

Login forms and editable responses

Login forms let respondents sign in and update their existing submissions, and a form can be made internal-only. Login forms start on the Starter plan.

Themes and white-labeling

Use a prebuilt theme or set fonts, logo, colors and custom CSS. All Fillout branding can be removed from Pro, and custom domains need Business.

Integrations and API

More than 50 native integrations, including Airtable, Google Sheets, Notion, HubSpot and Mailchimp, plus webhooks and a REST API.

Workflows and PDF generation

Fillout Workflows runs follow-up steps after a submission, and submissions can be turned into PDFs. Both appear in the free plan's feature list.

Heyflow

Multi-step funnels and forms

Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.

Conditional logic and calculations

Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.

Tracking and analytics

Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.

CRM and automation integrations

HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.

A/B testing and custom code

The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.

Heyflow AI credits

Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.

Fillout

• Free$0

  Unlimited forms and seats with 1,000 responses a month, payments, scheduling forms, PDF generation, conditional logic and workflows.

• Starter$15

  per month, billed annually ($180; $228 if paid monthly)

  2,000 responses a month, all question types, custom endings, login forms and redirect on completion.

• Pro$40

  per month, billed annually ($480; $588 if paid monthly)

  5,000 responses a month, removal of all branding, custom share links, custom fonts and favicon, and custom CSS.

• Business$75

  per month, billed annually ($900; $1,068 if paid monthly)

  Unlimited responses, form analytics, custom domain, custom code, partial submissions and priority support.

• Team$300

  per month, or $3,000 per year

  Bundle of Forms, Zite apps and Databases with all Business form features, granular permissions, enforced 2FA and the Salesforce integration.

• EnterpriseCustom

  Everything in the Team bundle, plus SSO, audit logs, 1,000,000+ records, unlimited workflow runs, and custom agreements and SLAs.

Heyflow

• Starter$49

  per month, billed yearly ($89 billed monthly)

  50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.

• Growth$99

  per month, billed yearly ($149 billed monthly)

  250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.

• Scale$249

  per month, billed yearly ($299 billed monthly)

  1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.

• Prime$259

  per month, billed yearly ($369 billed monthly)

  E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.

• EnterpriseFrom $1,100

  per month

  More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.

Fillout

• Annual discount

  Save about 20% with annual billing

  Billed annually, Starter costs $180 a year against $228 on monthly billing, Pro $480 against $588 and Business $900 against $1,068. Team is $3,000 a year or $300 a month.

• Other savings

  Discounts for non-profits, students and startups

  The pricing page says Fillout offers discounts to non-profits, students, startups and educational institutions on application. No percentage is published.

Heyflow

• Annual discount

  Save up to 31% with yearly billing

  The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.