Heyflow vs Typeform

Heyflow

• Marketing teams building lead generation funnels
• Agencies running paid campaigns that depend on tracking pixels
• E-commerce stores using quiz funnels to guide shoppers

Typeform

• Branded lead capture forms and quizzes with scoring
• Marketing teams that want lead enrichment and follow-ups next to their forms
• Low-volume surveys that fit within a monthly response cap

Heyflow

• There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
• Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
• Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
• Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.

Typeform

• The Free plan collects only 10 responses per month across all forms.
• Basic includes 100 responses per month and a single user; 1,000 responses and 3 users start at Plus.
• Removing Typeform branding needs Plus or higher, and custom domains and custom fonts are Enterprise only.
• Every plan has a monthly response cap; Business includes 10,000 and can reach 50,000 with add-ons.

Heyflow

Multi-step funnels and forms

Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.

Conditional logic and calculations

Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.

Tracking and analytics

Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.

CRM and automation integrations

HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.

A/B testing and custom code

The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.

Heyflow AI credits

Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.

Typeform

Logic, scores and calculations

Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.

Typeform AI

Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.

Video questions and answers

Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.

Payments, signatures and scheduling

Take payments through Stripe, collect signatures with a signature question, and let respondents book a meeting through Calendly.

Results and drop-off analysis

Results show views, starts, submissions, completion rate and time to complete, and export to XLSX or CSV. Question drop-off rates start on the Business plan.

Contacts & Automations

A contact database with automated segmentation and follow-up emails. It is a paid add-on on plans above Basic and is included with Growth Flow.

Heyflow

• Starter$49

  per month, billed yearly ($89 billed monthly)

  50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.

• Growth$99

  per month, billed yearly ($149 billed monthly)

  250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.

• Scale$249

  per month, billed yearly ($299 billed monthly)

  1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.

• Prime$259

  per month, billed yearly ($369 billed monthly)

  E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.

• EnterpriseFrom $1,100

  per month

  More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.

Typeform

• Free$0

  10 responses per month across all forms, with unlimited typeforms, logic, embedding and basic reports.

• Basic$28

  per month, billed yearly ($39 billed monthly)

  100 responses per month and 1 user, with AI form creation, conditional logic, webhooks and integrations.

• Plus$56

  per month, billed yearly ($79 billed monthly)

  1,000 responses per month and 3 users; removes Typeform branding and adds a custom subdomain.

• Business$91

  per month, billed yearly ($129 billed monthly)

  10,000 responses per month and 5 users, with drop-off rates, conversion tracking, and priority support and live chat.

• Growth Flow$266

  per month, billed yearly ($379 billed monthly)

  10,000 responses and 1,500 enriched responses per month, 5 users, Salesforce integration, and email and SMS follow-ups.

• EnterpriseCustom

  Custom response and seat limits, SSO, HIPAA compliance, custom domains and a choice of US or EU data center.

Heyflow

• Annual discount

  Save up to 31% with yearly billing

  The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.

Typeform

• Annual discount

  Save 30% with yearly billing

  The pricing page lists a 30% saving on yearly billing: Basic drops from $39 to $28 per month, Plus from $79 to $56 and Business from $129 to $91.

• Education

  Student and educator discounts

  Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year. Educators can request 25% off monthly or 40% off yearly plans.

• Nonprofit

  25% to 40% off for non-profits and NGOs

  Non-profits and NGOs can request a coupon for 25% off a monthly plan or 40% off a yearly plan, with no end date, through a form on the help center.

• Startups

  Up to 75% off Business for startups

  Startups under 5 years old with less than $5M in funding and fewer than 50 employees, and not already paying customers, can apply for up to 75% off an annual Business plan.