The Riddle Insider’s Guide
Everything we know about Riddle in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Riddle
The Insider’s Guide
Quiz, poll and form maker for publishers and brands
Every plan, grade, refund rule and rival among form and survey tools, read from Riddle’s own pages.
Made by Riddle · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Riddle’s own pages, its app-store listings and our grades. Every fact in it is on Riddle’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 26 of the 148 other form and survey tools we grade
Riddle is a content builder for quizzes, polls, personality tests, forms, leaderboards and minigames that are embedded on a website. It is aimed at publishers, brands and agencies. All formats are on every plan, and views, responses and leads are unlimited. Plans differ in customization, tracking, API access and enterprise features.
To get you started, here are 9 things to know about Riddle, taken from its own pages and our grades.
You build every piece of content yourself.
- 1
Best for embedded quizzes, polls and tests for publishers
Riddle makes quizzes, polls, forms and leaderboards for websites, with all formats on every plan.
- 2
Paid plans start at $119 a month
As its pricing page puts it: $119 per month, billed annually ($129 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Many content formats
Trivia and personality quizzes, polls, surveys, forms, predictors, leaderboards, minigames and stories, all on every plan.
- 6
Create with AI
Built-in AI drafts quizzes, polls and personality tests from a topic, URL or file; MCP lets Claude or ChatGPT build Riddles.
- 7
Lead capture and giveaways
Unlimited leads, with giveaways that draw winners automatically, and lead export or sync to tools such as Mailchimp and Brevo.
- 8
A 2.0 GPA, above 26 of 148
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
A form at its plainest is questions, a button and a table of answers.
Riddle at a glance
- Pricing
- Free trial, from $119 per month, billed annually ($129 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Riddle
- Category
- Forms & Surveys
- Our grade
- 2.0 GPA, fair
The report card
Best for embedded quizzes, polls and tests for publishers
Riddle makes quizzes, polls, forms and leaderboards for websites, with all formats on every plan. There's no free plan, it starts at $119 a month, and the API waits on a plan three times dearer.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $119 a month billed yearly is the start of the forms category's dearest tenth. Extra users cost $19 and extra domains $39. |
| Free plan and trial | C | 14-day free trial with no card needed. No free plan after it. |
| Features | C | 35+ formats, lead capture, branching and stats. But the Pro plan has no API, and custom CSS, advanced tracking and the API sit on Business at $349. |
| Ease of use | C | No store rating on record. You build every piece of content yourself. |
| Platforms and integrations | B | Web only, with Mailchimp, Brevo, ActiveCampaign, Zapier, Salesforce and Google Sheets, and an API on Business. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Riddle is for
- Fits if you run a publisher site and embed quizzes and polls in articles
- Works for agencies building quiz content for several brands
Who it is not for
- Pricey if you're one person: Pro starts at $119 a month
- Tight if you want a free plan, because there isn't one
- Watch out: the API, custom CSS and advanced tracking need Business at $349 a month
- Watch out: SSO and ads only come on Enterprise, from $749 a month, and extra users cost $19
Good to know
Good for
- Publishers who want quizzes and polls that lift time on site
- Brands running giveaways or collecting leads without per-lead fees
- Agencies that need white-label content across several domains
Worth knowing
- There is no free plan; every paid plan starts after a 14-day trial.
- The Pro plan has no API access; the Stats, Leads and Builder API start on Business.
- Extra users cost $19 and extra domains $39 on every plan.
- Enterprise is a base price of $749 a month, with SSO and ads only on that plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$119
A month to start
Riddle is a paid product with a free trial, starting at $119 per month, billed annually ($129 billed monthly).
Pro
$119
per month, billed annually ($129 billed monthly)
Unlimited content, views and leads; all 35+ formats, white-label branding, and MCP for AI tools. Extra users $19, extra domains $39.
Business
$349
per month, billed annually ($399 billed monthly)
Pro plus custom CSS and fonts, Stats, Leads and Builder API, mp4 upload and advanced tracking. Extra users $19, extra domains $39.
Enterprise
$749
per month base price, billed annually ($799 billed monthly)
Business plus ads, SSO, custom roles, multi-quiz leaderboards, custom contracts and 2 hours of design work a month.
Trying it first
14-day free trial, no credit card required
Read from riddle.com on Nov 13, 2026.
Ways to pay less
Annual discount
Save up to 12% with annual billing
The pricing page shows lower per-month prices when paying annually, labelled Save up to 12%.
Stated on riddle.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Quiz, poll and form maker for publishers and brands. Here is what it does, as its own site describes it, and what it covers: public API, AI features, templates, forms, surveys.
Web only, with Mailchimp, Brevo, ActiveCampaign, Zapier, Salesforce and Google Sheets, and an API on Business.
- Many content formats
- Trivia and personality quizzes, polls, surveys, forms, predictors, leaderboards, minigames and stories, all on every plan.
- Create with AI
- Built-in AI drafts quizzes, polls and personality tests from a topic, URL or file; MCP lets Claude or ChatGPT build Riddles.
- Lead capture and giveaways
- Unlimited leads, with giveaways that draw winners automatically, and lead export or sync to tools such as Mailchimp and Brevo.
- Branching and personalization
- Different questions or results by answer, variables in text, question banks, timers and scheduling.
- Stats and tracking
- Views, starts, completions, lead funnels and audience insights; GTM, Google Analytics and Matomo tracking on Business.
- EU hosting and compliance
- Riddle says it is ISO 27001 certified, GDPR-compliant with data hosted in Germany and Luxembourg, and WCAG 2.2 AA accessible.
Where it runs
- Web
What it works with
- Google Sheets
- Mailchimp
- Brevo
- ActiveCampaign
- AWeber
- Zapier
- Salesforce
- Google Drive
Riddle is made by Riddle.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
26/148
Other form and survey tools it is graded above
Riddle's GPA of 2.0 is higher than 26 of the 148 other form and survey tools we grade, and level with 29.
It stands best on platforms and integrations (B, above 46 of 148) and worst on value for money (D, above 1).
Its paid plans start at $119 a month, against a middle price of $20 for the category: 99 of the 114 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 38 tools score higher and cost less.
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Riddle’s own letter is outlined.
- DValue for moneyAbove 1 of 148
- CFree plan and trialAbove 32 of 148
- CFeaturesAbove 5 of 148
- CEase of useAbove 7 of 148
- BPlatforms and integrationsAbove 46 of 148
Price against what you get
Each dot is one of 121 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Riddle is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
A form at its plainest is questions, a button and a table of answers.
You could make the core of Riddle for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $1,428 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Google Sheets, Mailchimp and Brevo among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Riddle’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Outgrow, Interact, Opinion Stage, Typeform and involve.me
The 5 tools Riddle is most often weighed against, with where each one differs from it.
- 2.2GPA
Outgrow
Free plan · from $14/mo
No-code builder for quizzes, calculators and lead-capture forms.
- Outgrow has a free plan. Riddle does not, though it has a free trial.
- Outgrow also covers no-code and chatbots.
- 2.2GPA
Interact
Free plan · from $27/mo
Quiz maker for lead generation and product recommendations.
- Interact has a free plan. Riddle does not, though it has a free trial.
- 2.2GPA
Opinion Stage
Free plan · from $25/mo
Quiz, poll, survey and form maker for lead capture.
- Opinion Stage has a free plan. Riddle does not, though it has a free trial.
- 2.4GPA
Typeform
Free plan · from $28/mo
Form, survey and quiz builder with logic, AI and video questions.
- Typeform has a free plan. Riddle does not, though it has a free trial.
- Typeform also covers workflow automation and reports.
- 2.4GPA
involve.me
Free plan · from $29/mo
Quiz funnel, form and calculator builder with CRM and email.
- involve.me has a free plan. Riddle does not, though it has a free trial.
- involve.me also covers marketing automation, workflow automation and no-code.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Riddle free?
No, Riddle is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Riddle cost?
Riddle lists 3 plans. Pro: $119 per month, billed annually ($129 billed monthly).
What platforms does Riddle work on?
Riddle is available on Web.
Does Riddle offer any discounts?
Riddle publicly lists the following: Save up to 12% with annual billing.
Does Riddle have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Riddle is listed for Web.
Does Riddle have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Riddle is listed for Web.
Is Riddle open source?
Riddle is not described as open source on its own site, as read on Nov 13, 2026.
Does Riddle have an API?
Yes. Riddle offers a public API, according to its own site.
What does Riddle integrate with?
Riddle's listing names Google Sheets, Mailchimp, Brevo, ActiveCampaign, AWeber, Zapier, Salesforce and Google Drive.
Who makes Riddle?
Riddle is made by a company of the same name.
What are the alternatives to Riddle?
The closest alternatives to Riddle in our directory are Outgrow, Interact, Opinion Stage, Typeform and involve.me.
How does Riddle compare with other form and survey tools?
Riddle's GPA of 2.0 is higher than 26 of the 148 other form and survey tools we grade, and level with 29.
Is Riddle good value for money?
ToolGPA grades Riddle D for value for money. Its paid plans start at $119 a month, against a middle price of $20 for the category: 99 of the 114 others that charge start lower.
Could I make my own version of Riddle?
A form at its plainest is questions, a button and a table of answers. You could make the core of Riddle for yourself: forms, surveys and templates.
Where this guide comes from
The prices, plans, platforms and features were read from Riddle’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Riddle's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Riddle. Prices change, so check riddle.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Riddle, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/riddle
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Riddle: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/riddle
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/riddle/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Riddle, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 149 form and survey tools we grade, compared
- Formester Insider's GuideForm builder with unlimited forms and responses on the free plan3.2 GPA
- Formgrid Insider's GuideForm builder with unlimited forms and responses on the free plan3.2 GPA
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Riddle’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Riddle is a trademark of its owner, and this guide is not made, paid for or approved by Riddle. Prices and plans change: check riddle.com before you buy.