Qualtrics vs Sogolytics (2026): which should you pick?
As of Nov 12, 2026, Qualtrics grades higher than Sogolytics: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Qualtrics grades higher on the free plan and features. Sogolytics grades higher on platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Qualtrics
Survey and experience research platform with a free account
Sogolytics
Survey software with a self-serve tier and enterprise suites
Which one is for you
Pick Qualtrics if
- Fits if you are a student or researcher running a small survey
- Works for universities and large companies already licensed
Look elsewhere if
- Pricey if you outgrow Free, as the one published paid price is $5,040 a year
- Tight if you need more than 500 responses, 3 active surveys or 8 question types
- Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
- Not for you if you want an easy price check, since other products are quoted through sales
Pick Sogolytics if
- Fits if you run a handful of small surveys a year
- Works for students and non-profits who can ask about free licenses
Look elsewhere if
- Pricey if you pay monthly, since Pro is $99 and Pro Max is $199 a month
- Watch out: the $66 and $99 yearly prices are a limited-time first-year discount and the page gives no renewal figure
- Tight if you stay free, with 200 responses and 200 email invitations a year
- Skip it if you need SMS invitations, as they are Enterprise only
How we grade them
| 2.2GPAQualtricsFair | 2.0GPASogolyticsFair | |
|---|---|---|
| Value for money | DStrategic Research is $420 a month billed annually, $5,040 a year, far above the category's $66 dearest-tenth line. | DPro is $66 a month billed yearly, first-year price, with $99 monthly. That is in the dearest tenth of form and survey tools. |
| Free plan and trial | BFree account: 500 responses, 3 active surveys of up to 30 questions and 8 question types with basic logic. A student or one-off project can live on that. | CFree gives 15 projects a year, 100 responses per project, 200 responses and 200 email invitations a year, with the same features as paid plans. |
| Features | BSurvey builder, templates, distribution, analysis, AI help and connected experience programs cover the whole job. Quotas, dashboards and workflows are not in the free account. | CAI survey creation, templates, reports and distribution cover the basics. SMS invitations are Enterprise only. |
| Ease of use | CNo store rating on record. A large platform with a learning curve for its reports and programs. | CNo store rating on record. A web survey builder with reports to set up. |
| Platforms and integrations | CWeb only, and the listing names no integrations or apps. | BWeb and Android, with no integrations listed. |
| Best for | a free survey account for research and students | survey software with a self-serve tier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Qualtrics and Sogolytics. How we grade
Price against what you get
Qualtrics starts at $420 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sogolytics starts at $66 a month and scores 2.3.
They score the same, and Sogolytics starts $354 a month lower. Of the other form and survey tools on the chart, 25 score higher than Qualtrics for less, and 23 score higher than Sogolytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Qualtrics also covers dashboards.
- Sogolytics also covers templates.
At a glance
| Qualtrics | Sogolytics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $420 per month, billed annually ($5,040 a year) | $66 per month, billed annually, first-year price ($99 billed monthly) |
| Free plan | Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. | 15 projects a year, 100 responses per project, 200 responses and 200 email invitations a year, with the same features as paid plans. |
| Free trial | 30-day trial of Strategic Research | None listed |
| Web | ||
| Android | ||
| Made by | Qualtrics | Sogolytics |
| Price read from | qualtrics.com | sogolytics.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Qualtrics
- The free account stops at 500 responses, 3 active surveys and 8 question types.
- The one published paid price is $5,040 a year; other products are quoted through sales.
- Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
- Many universities hold a full license; the free-account page offers a check by .edu address.
Sogolytics
- The $66 and $99 yearly prices are marked as a limited-time first-year discount; the renewal price is not stated.
- Plans differ by responses, emails and projects per year, not by features.
- Enterprise pricing is quoted by responses and admin users; SMS invitations are included on Enterprise only.
- Free student, academic and non-profit licenses are listed on the Enterprise pricing page; details are behind a Learn more link.
Key features
Qualtrics
- Survey builder and templates
- A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.
- Distribution
- Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.
- Analysis and reporting
- Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.
- AI assistance
- A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.
- Video and audio feedback
- Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.
- Connected experience programs
- Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.
Sogolytics
- AI survey creation
- A survey can be generated from a text prompt, then edited in a drag-and-drop builder with skip and display logic, piping and hidden fields.
- Question types and templates
- All question types are available on every self-serve plan, along with survey templates, multilingual surveys and custom branding.
- Reports and analysis
- Real-time reports, cross tabs and trend analysis, with saved and shared reports and raw data download.
- Distribution
- Surveys can be sent by email with automated reminders, embedded in a website, or shared on a custom URL.
- Enterprise suites
- Separate products cover advanced surveys, customer experience with case handling, and employee experience such as pulse and 360 surveys.
- Security
- The company lists GDPR, ISO 27001:2022 and PCI DSS on the self-serve page, and SOC 2 and HIPAA support on enterprise plans.
Plans
Qualtrics
Free$0
500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.
Strategic Research$420
per month, billed annually ($5,040 a year)
23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
Enterprise and XM solutionsCustom
Customer, employee and market research products priced by interactions through a sales request.
Sogolytics
Free$0
15 projects a year, 100 responses per project, 200 responses and 200 emails a year. Called Free Forever on the page.
Pro$66
per month, billed annually, first year ($99 billed monthly)
Unlimited projects, 15,000 responses and 25,000 emails a year. Billed $788 for the first year, shown as a limited-time discount.
Pro Max$99
per month, billed annually, first year ($199 billed monthly)
Unlimited projects, 40,000 responses and 50,000 emails a year. Billed $1,188 for the first year, shown as a limited-time discount.
EnterpriseCustom
Advanced survey, customer experience and employee experience products, quoted by responses and admin users. Includes SSO and SMS invitations.
Ways to pay less
Qualtrics
No public discounts listed.
Sogolytics
- Annual discount
Save up to 50% with yearly billing
The self-serve pricing page says yearly billing saves up to 50% compared with paying monthly.
- Education
Free student and academic licenses
The Enterprise pricing page lists student and academic licenses as free, with a Learn more link for details.
- Nonprofit
Free non-profit license
The Enterprise pricing page lists a non-profit license as free, with a Learn more link for details.
Common questions
Which is cheaper, Qualtrics or Sogolytics?
As of Nov 12, 2026, Sogolytics is cheaper to start with: $66 a month, against $420 a month for Qualtrics. Qualtrics starts at $420 per month, billed annually ($5,040 a year), and Sogolytics starts at $66 per month, billed annually, first-year price ($99 billed monthly).
Which has a free plan, Qualtrics or Sogolytics?
As of Nov 12, 2026, both Qualtrics and Sogolytics have a free plan.
Which platforms do Qualtrics and Sogolytics run on?
As of Nov 12, 2026, only Sogolytics lists an Android app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.