Sogolytics vs SurveyMonkey (2026): which should you pick?

Pick Sogolytics if

• Fits if you run a handful of small surveys a year
• Works for students and non-profits who can ask about free licenses

Look elsewhere if

• Pricey if you pay monthly, since Pro is $99 and Pro Max is $199 a month
• Watch out: the $66 and $99 yearly prices are a limited-time first-year discount and the page gives no renewal figure
• Tight if you stay free, with 200 responses and 200 email invitations a year
• Skip it if you need SMS invitations, as they are Enterprise only

Pick SurveyMonkey if

• Fits if you run customer, employee or market research and need statistics on the answers
• Works for a one-off project on the month-to-month Standard plan, at $149 for the month

Look elsewhere if

• Pricey if you only need a simple form, at $39 a month billed annually ($468) for the cheapest yearly plan
• Pricey if you want crosstabs, advanced logic or multilingual surveys, since all wait for Premier at $139 a month
• Tight if you stay free: 10 questions per survey, and the number of viewable responses is only shown after sign-up
• Watch out: paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 for each extra
• Skip it if you're a team of two, as Team plans need 3 users, and Salesforce, Power BI, Tableau and SSO need Enterprise at 5 or more

Sogolytics

• The $66 and $99 yearly prices are marked as a limited-time first-year discount; the renewal price is not stated.
• Plans differ by responses, emails and projects per year, not by features.
• Enterprise pricing is quoted by responses and admin users; SMS invitations are included on Enterprise only.
• Free student, academic and non-profit licenses are listed on the Enterprise pricing page; details are behind a Learn more link.

SurveyMonkey

• The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
• Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
• Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
• Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.

Sogolytics

AI survey creation

A survey can be generated from a text prompt, then edited in a drag-and-drop builder with skip and display logic, piping and hidden fields.

Question types and templates

All question types are available on every self-serve plan, along with survey templates, multilingual surveys and custom branding.

Reports and analysis

Real-time reports, cross tabs and trend analysis, with saved and shared reports and raw data download.

Distribution

Surveys can be sent by email with automated reminders, embedded in a website, or shared on a custom URL.

Enterprise suites

Separate products cover advanced surveys, customer experience with case handling, and employee experience such as pulse and 360 surveys.

Security

The company lists GDPR, ISO 27001:2022 and PCI DSS on the self-serve page, and SOC 2 and HIPAA support on enterprise plans.

SurveyMonkey

Build with AI

Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.

Logic and survey controls

Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.

Analyze with AI and Thematic Analysis

Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.

Statistical analysis

Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.

Team seats and shared assets

Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.

Mobile apps

Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.

Sogolytics

• Free$0

  15 projects a year, 100 responses per project, 200 responses and 200 emails a year. Called Free Forever on the page.

• Pro$66

  per month, billed annually, first year ($99 billed monthly)

  Unlimited projects, 15,000 responses and 25,000 emails a year. Billed $788 for the first year, shown as a limited-time discount.

• Pro Max$99

  per month, billed annually, first year ($199 billed monthly)

  Unlimited projects, 40,000 responses and 50,000 emails a year. Billed $1,188 for the first year, shown as a limited-time discount.

• EnterpriseCustom

  Advanced survey, customer experience and employee experience products, quoted by responses and admin users. Includes SSO and SMS invitations.

SurveyMonkey

• Basic$0

  1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.

• Standard Monthly$149

  per month, billed monthly

  Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.

• Advantage Annual$39

  per month, billed annually ($468)

  15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.

• Premier Annual$139

  per month, billed annually ($1,668)

  40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

• Team Advantage$30

  per user / month, billed annually, 3-user minimum

  50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.

• Team Premier$92

  per user / month, billed annually, 3-user minimum

  100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

Sogolytics

• Annual discount

  Save up to 50% with yearly billing

  The self-serve pricing page says yearly billing saves up to 50% compared with paying monthly.

• Education

  Free student and academic licenses

  The Enterprise pricing page lists student and academic licenses as free, with a Learn more link for details.

• Nonprofit

  Free non-profit license

  The Enterprise pricing page lists a non-profit license as free, with a Learn more link for details.

SurveyMonkey

• Education

  Reduced pricing for students and educators

  Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.

• Nonprofit

  Discounts for eligible nonprofits

  Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.

• By country

  Lower price shown to buyers in India

  On October 9, 2026 the pricing page read from India showed Advantage Annual at ₹1,999 a month (₹23,988 billed annually); read from the United States the same day it showed $39 a month ($468).