QuestionPro vs Sogolytics (2026): which should you pick?
As of Nov 12, 2026, QuestionPro grades higher than Sogolytics: 2.4 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Nov 9, 2026 and Nov 12, 2026 by ToolGPA
QuestionPro grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
QuestionPro
Survey and market research platform with a free plan
Sogolytics
Survey software with a self-serve tier and enterprise suites
Which one is for you
Pick QuestionPro if
- Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
- Works for field teams that have to collect answers with no connection
Look elsewhere if
- Pricey if you're a small business, since paid plans start at $99 per user a month
- Not for you if you want to pay month by month, as the pricing page shows annual billing only
- Tight if you stay free: 1 user and 200 responses per survey
- Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
- Watch out: the customer and employee experience products are sold separately, with pricing on request
Pick Sogolytics if
- Fits if you run a handful of small surveys a year
- Works for students and non-profits who can ask about free licenses
Look elsewhere if
- Pricey if you pay monthly, since Pro is $99 and Pro Max is $199 a month
- Watch out: the $66 and $99 yearly prices are a limited-time first-year discount and the page gives no renewal figure
- Tight if you stay free, with 200 responses and 200 email invitations a year
- Skip it if you need SMS invitations, as they are Enterprise only
How we grade them
| 2.4GPAQuestionProFair | 2.0GPASogolyticsFair | |
|---|---|---|
| Value for money | D$99 per user a month is well past the $74 where this category's dearest tenth begins, and four times the $24 middle, for 1 user and 25,000 responses a year. No monthly option is published, and the cheaper Team rate needs at least 5 users. | DPro is $66 a month billed yearly, first-year price, with $99 monthly. That is in the dearest tenth of form and survey tools. |
| Free plan and trial | CEssentials is free for one person with 30 question types, logic, integrations and 24/7 chat support, but each survey stops at 200 responses, which anything public will pass. There's a 10-day trial of Advanced as well. | CFree gives 15 projects a year, 100 responses per project, 200 responses and 200 email invitations a year, with the same features as paid plans. |
| Features | ACovers the survey job and more than the rest of the category: up to 52 question types, branching, piping and skip logic with a Path Simulator that flags questions no one can reach, surveys in 100-plus languages, SPSS exports, an offline fieldwork app that tracks quotas, and conjoint and MaxDiff in the Research Suite. | CAI survey creation, templates, reports and distribution cover the basics. SMS invitations are Enterprise only. |
| Ease of use | CNo store rating on record, and a platform of this size takes learning: dozens of question types, logic and piping, panels and data centers. The AI Survey Agent drafting questions, scales and logic is the shortcut. | CNo store rating on record. A web survey builder with reports to set up. |
| Platforms and integrations | BWeb plus both phones, with the app collecting answers offline, and integrations with Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau, Power BI, Zapier, webhooks and an API. No desktop app, which is what an A needs. | BWeb and Android, with no integrations listed. |
| Best for | market research surveys with a free start | survey software with a self-serve tier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: QuestionPro and Sogolytics. How we grade
Price against what you get
QuestionPro starts at $99 a month for each person and scores 3.0 out of 4 on features, ease of use and platforms. Sogolytics starts at $66 a month and scores 2.3.
QuestionPro scores higher, and starts $33 a month higher: the question is whether the extra is worth that to you. Of the other form and survey tools on the chart, 1 scores higher than QuestionPro for less, and 23 score higher than Sogolytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sogolytics also covers forms.
At a glance
| QuestionPro | Sogolytics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per user / month, billed annually | $66 per month, billed annually, first-year price ($99 billed monthly) |
| Free plan | Essentials plan: 1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis, and 24/7 chat and email support. | 15 projects a year, 100 responses per project, 200 responses and 200 email invitations a year, with the same features as paid plans. |
| Free trial | Free 10-day trial of the Advanced plan | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | QuestionPro | Sogolytics |
| Price read from | questionpro.com | sogolytics.com |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
QuestionPro
- The free Essentials plan covers 1 user and 200 responses per survey.
- Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
- Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
- The customer experience and employee experience products are sold separately, with pricing on request.
Sogolytics
- The $66 and $99 yearly prices are marked as a limited-time first-year discount; the renewal price is not stated.
- Plans differ by responses, emails and projects per year, not by features.
- Enterprise pricing is quoted by responses and admin users; SMS invitations are included on Enterprise only.
- Free student, academic and non-profit licenses are listed on the Enterprise pricing page; details are behind a Learn more link.
Key features
QuestionPro
- Survey builder with logic
- Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.
- QuestionPro AI
- A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.
- Reports and research methods
- Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.
- Offline survey app
- The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.
- Multilingual surveys
- Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.
- Integrations and API
- Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.
Sogolytics
- AI survey creation
- A survey can be generated from a text prompt, then edited in a drag-and-drop builder with skip and display logic, piping and hidden fields.
- Question types and templates
- All question types are available on every self-serve plan, along with survey templates, multilingual surveys and custom branding.
- Reports and analysis
- Real-time reports, cross tabs and trend analysis, with saved and shared reports and raw data download.
- Distribution
- Surveys can be sent by email with automated reminders, embedded in a website, or shared on a custom URL.
- Enterprise suites
- Separate products cover advanced surveys, customer experience with case handling, and employee experience such as pulse and 360 surveys.
- Security
- The company lists GDPR, ISO 27001:2022 and PCI DSS on the self-serve page, and SOC 2 and HIPAA support on enterprise plans.
Plans
QuestionPro
Essentials$0
1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.
Advanced$99
per user / month, billed annually
1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.
Team Edition$83
per user / month, billed annually, 5-user minimum
5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.
Research SuiteCustom
10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.
Sogolytics
Free$0
15 projects a year, 100 responses per project, 200 responses and 200 emails a year. Called Free Forever on the page.
Pro$66
per month, billed annually, first year ($99 billed monthly)
Unlimited projects, 15,000 responses and 25,000 emails a year. Billed $788 for the first year, shown as a limited-time discount.
Pro Max$99
per month, billed annually, first year ($199 billed monthly)
Unlimited projects, 40,000 responses and 50,000 emails a year. Billed $1,188 for the first year, shown as a limited-time discount.
EnterpriseCustom
Advanced survey, customer experience and employee experience products, quoted by responses and admin users. Includes SSO and SMS invitations.
Ways to pay less
QuestionPro
- Nonprofit
Free Nonprofit license
Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.
- Education
Discounted academic licenses
Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.
Sogolytics
- Annual discount
Save up to 50% with yearly billing
The self-serve pricing page says yearly billing saves up to 50% compared with paying monthly.
- Education
Free student and academic licenses
The Enterprise pricing page lists student and academic licenses as free, with a Learn more link for details.
- Nonprofit
Free non-profit license
The Enterprise pricing page lists a non-profit license as free, with a Learn more link for details.
Common questions
Which is cheaper, QuestionPro or Sogolytics?
As of Nov 12, 2026, QuestionPro starts at $99 per user / month, billed annually, and Sogolytics starts at $66 per month, billed annually, first-year price ($99 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, QuestionPro or Sogolytics?
As of Nov 12, 2026, both QuestionPro and Sogolytics have a free plan.
Which platforms do QuestionPro and Sogolytics run on?
As of Nov 12, 2026, only QuestionPro lists an iOS app. Both list a web app and an Android app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.