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The Rakuten Advertising Insider’s Guide

Everything we know about Rakuten Advertising in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

Rakuten Advertising

The Insider’s Guide

Affiliate network and partner marketing for brands and publishers

Rakuten Advertising, as pictured on rakutenadvertising.com

Every plan, grade, refund rule and rival among affiliate and referral tools, read from Rakuten Advertising’s own pages.

Made by Rakuten Advertising · checked Nov 12, 2026 · toolgpa.com

1.6GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Rakuten Advertising’s own pages, its app-store listings and our grades. Every fact in it is on Rakuten Advertising’s page too, where it is kept up to date. Checked Nov 12, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

1.6

GPA, above 0 of the 44 other affiliate and referral tools we grade

Rakuten Advertising is an affiliate and partner marketing company that connects brands with a network of publishers, including payment programs and influencers. It pairs the network with its own data, AI tools it calls Affiliate Intelligence, and strategy services. Its site publishes no prices.

To get you started, here are 7 things to know about Rakuten Advertising, taken from its own pages and our grades.

No price or plan is published, and its pages point to contact forms.
From our report card of Rakuten Advertising
  1. 1

    Best for an affiliate network for brands and publishers

    Rakuten Advertising is an affiliate network and partner platform.

  2. 2

    It runs on Web

    Web.

  3. 3

    Affiliate Intelligence

    A set of data and AI tools Rakuten describes as helping brands and publishers find partners, forecast and benchmark performance.

  4. 4

    Partner network

    A curated network of publishers that spans payment programs and influencers, aimed at goals from awareness to loyalty.

  5. 5

    Program design

    Rakuten says it builds custom, large-scale, long-term programs around a brand's goals.

  6. 6

    A 1.6 GPA, above 0 of 44

    That is against the other affiliate and referral tools we grade, on value, the free plan, features, ease of use and platforms.

  7. 7

    Keep it

    The plain part of Rakuten Advertising you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend.

Rakuten Advertising at a glance

Pricing
Paid
Free plan
No
Free trial
None stated
Runs on
Web
Made by
Rakuten Advertising
Category
Affiliate & Referral Software
Our grade
1.6 GPA, weak

The report card

Best for an affiliate network for brands and publishers

Rakuten Advertising is an affiliate network and partner platform. No price or plan is published, and its pages point to contact forms. Its homepage headline names impact.com without saying how the two firms are related.

ToolGPA report cardRakuten AdvertisingGraded Nov 12, 2026
SubjectGradeComment
Value for moneyCNo price or plan is published; pages point to Get Started and contact forms. Middle by default.
Free plan and trialFNo free plan or trial is shown on the listing or the pages read.
FeaturesCAffiliate intelligence, a partner network, program design and strategy support. The pages give little detail on tooling.
Ease of useCNo store rating on record. A network program starts with contact forms and strategy support.
Platforms and integrationsCWeb only, with no integrations listed on the listing.
Grade point averageWeak, out of 4.01.6

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Rakuten Advertising is for

  • Fits if you want a managed affiliate network with strategy support
  • Works for brands and publishers ready for a sales contact

Who it is not for

  • Skip it if you want a price, as none is published
  • Not for you if you want a free plan or trial, because pages point to contact forms
  • Watch out: its reach and traffic figures are its own claims and weren't checked
  • Tight if you want an API or integrations list: none appears on the listing

Good to know

Good for

  • Larger brands that want a managed affiliate network
  • Retail, travel and financial services programs, the industries the site lists
  • Publishers looking for brand programs to join

Worth knowing

  • No price or plan is published; pages point to Get Started and contact forms.
  • The homepage headline reads "Rakuten Advertising and impact.com: two industry titans, one unstoppable force", but the pages read do not say how the two companies are related.
  • Figures such as reach and traffic rank are Rakuten's own claims and were not checked.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

Rakuten Advertising's current pricing could not be confirmed from its own site.

No price or plan is published; pages point to Get Started and contact forms.
From our grade for value for money

We could not confirm Rakuten Advertising’s current prices from its own site, so this guide lists no plans. rakutenadvertising.com has them.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Affiliate network and partner marketing for brands and publishers. Here is what it does, as its own site describes it, and what it covers: reports, affiliate tracking.

Affiliate intelligence, a partner network, program design and strategy support.
From our grade for features
Affiliate Intelligence
A set of data and AI tools Rakuten describes as helping brands and publishers find partners, forecast and benchmark performance.
Partner network
A curated network of publishers that spans payment programs and influencers, aimed at goals from awareness to loyalty.
Program design
Rakuten says it builds custom, large-scale, long-term programs around a brand's goals.
Strategy and support
Teams of experts work alongside the technology and network to plan and run programs.
Publisher side
Publishers can sign up on the site to join brand programs.

Where it runs

  • Web

What it works with

Its own pages name no integrations.

Rakuten Advertising is made by Rakuten Advertising.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

0/44

Other affiliate and referral tools it is graded above

Rakuten Advertising's GPA of 1.6 is higher than 0 of the 44 other affiliate and referral tools we grade, and level with 10.

It stands best on value for money (C, above 10 of 44) and worst on free plan and trial (F, above 0).

Each grade against the category

Every bar is all 45 affiliate and referral tools we grade, cut by the letter each got. Rakuten Advertising’s own letter is outlined.

  • CValue for moneyAbove 10 of 44
  • FFree plan and trialAbove 0 of 44
  • CFeaturesAbove 0 of 44
  • CEase of useAbove 2 of 44
  • CPlatforms and integrationsAbove 0 of 44

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Rakuten Advertising you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend.

That makes this kind of software worth paying for, not this one in particular: 34 of the 44 other affiliate and referral tools grade higher.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • Every click and sale traced back to the right partner.

What this rests on. Rakuten Advertising’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

impact.com, Awin, CJ Affiliate, Partnerize and PartnerStack

The 5 tools Rakuten Advertising is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

9

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Rakuten Advertising free?

No. Rakuten Advertising is a paid product.

What platforms does Rakuten Advertising work on?

Rakuten Advertising is available on Web.

Does Rakuten Advertising have an Android app?

No Android app was listed when its pages were read on Nov 12, 2026. Rakuten Advertising is listed for Web.

Does Rakuten Advertising have an iPhone app?

No iPhone app was listed when its pages were read on Nov 12, 2026. Rakuten Advertising is listed for Web.

Is Rakuten Advertising open source?

Rakuten Advertising is not described as open source on its own site, as read on Nov 12, 2026.

Who makes Rakuten Advertising?

Rakuten Advertising is made by a company of the same name.

What are the alternatives to Rakuten Advertising?

The closest alternatives to Rakuten Advertising in our directory are impact.com, Awin, CJ Affiliate, Partnerize and PartnerStack.

How does Rakuten Advertising compare with other affiliate and referral tools?

Rakuten Advertising's GPA of 1.6 is higher than 0 of the 44 other affiliate and referral tools we grade, and level with 10.

Could I make my own version of Rakuten Advertising?

The plain part of Rakuten Advertising you could make: reports. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from Rakuten Advertising’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Rakuten Advertising's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Rakuten Advertising. Prices change, so check rakutenadvertising.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

5,038

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 5,038

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Rakuten Advertising: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/rakuten-advertising

Know someone choosing between affiliate and referral tools?

Send them this guide: toolgpa.com/tools/rakuten-advertising/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded affiliate and referral tools after Rakuten Advertising, each with an Insider's Guide of its own.

ToolGPA

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Everything in this guide is ToolGPA’s own summary of what Rakuten Advertising’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Rakuten Advertising is a trademark of its owner, and this guide is not made, paid for or approved by Rakuten Advertising. Prices and plans change: check rakutenadvertising.com before you buy.