The Search Atlas Insider’s Guide
Everything we know about Search Atlas in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Search Atlas
The Insider’s Guide
SEO platform with an agent that applies site fixes on its own
Every plan, grade, refund rule and rival among SEO tools, read from Search Atlas’s own pages.
Made by Search Atlas · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Search Atlas’s own pages, its app-store listings and our grades. Every fact in it is on Search Atlas’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 20 of the 64 other SEO tools we grade
Search Atlas is a web-based SEO and marketing platform built around OTTO, an agent that applies technical and on-page fixes to a site by itself. It also covers rank tracking, site audits, AI content, backlinks and link building, Google Business Profile management, ads and, from the Growth plan, tracking in AI answers. All work draws on a monthly pool of credits.
To get you started, here are 9 things to know about Search Atlas, taken from its own pages and our grades.
- 1
Best for SEO fixes applied by an agent
Search Atlas is built around OTTO, an agent that applies technical and on-page fixes to your site by itself, with rank tracking, audits, AI writing, backlinks and Google Business Profile tools around it.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month, billed monthly.
- 3
You can try it first
7-day free trial on Starter and Growth, with a free 1-on-1 onboarding session
- 4
It runs on Web
Web.
- 5
OTTO SEO
Applies technical fixes, on-page improvements and content changes to a site straight from live search data, on 1 to 10 sites depending on plan.
- 6
AI content and publishing
Content Genius writes and edits articles and publishes them to WordPress, Shopify, Webflow or other CMSs, paid for from the credit pool.
- 7
Rank tracking and site audit
Tracks 2,000 to 50,000 keywords and audits 50,000 pages on Starter up to unlimited on Agency, with on-page audits and a site explorer.
- 8
A 2.2 GPA, above 20 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Search Atlas you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
Search Atlas at a glance
- Pricing
- Free trial, from $99 per month, billed monthly
- Free plan
- No
- Free trial
- 7-day free trial on Starter and Growth, with a free 1-on-1 onboarding session
- Runs on
- Web
- Made by
- Search Atlas
- Category
- SEO Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for SEO fixes applied by an agent
Search Atlas is built around OTTO, an agent that applies technical and on-page fixes to your site by itself, with rank tracking, audits, AI writing, backlinks and Google Business Profile tools around it. But Starter is $99 a month with no yearly discount on record, everything draws on one credit pool, AI answer tracking waits for Growth at $199, and refunds are narrow.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Starter is $99 a month, billed monthly, for 1 project, 1 seat and 50,000 credits. That's twice this category's middle, and AI answer tracking, the ad tools and a second project all need Growth at $199. |
| Free plan and trial | C | No free plan, but a 7-day trial of Starter or Growth with a free one-to-one onboarding session. Refunds after that are narrow: a live-chat request within 48 hours, with under 10% of the quota used. |
| Features | B | OTTO applies fixes on 1 to 10 sites, alongside rank tracking, site audits, AI content published to your CMS, backlinks and link building, Business Profile upkeep and ads. The whole job, though Starter has no AI answer tracking. |
| Ease of use | C | No rating on record. One credit pool shared across every tool takes planning, and there's a lot of platform to learn, which is why the trial comes with onboarding. |
| Platforms and integrations | B | Web only, connected to WordPress, Shopify, Webflow, Google Business Profile, Google Ads and Meta Ads. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Search Atlas is for
- Fits if you want fixes applied to your site, not just listed
- Works for agencies that want SEO, local, ads and reports under one login
Who it is not for
- Pricey if you want AI answer tracking, which starts at Growth for $199; Perplexity, Claude and Copilot need Pro at $399
- Tight if you write a lot, as 50,000 credits is about 50 AI articles or 1,500 rank checks
- Not for you if you want an easy refund: it's 48 hours by live chat with under 10% used
- Tight if you're on Starter, with 1 project, 1 seat and OTTO on 1 site
- Watch out: white-label dashboards start at Pro, and Agency, from $999, is sold through sales
Good to know
Good for
- Agencies wanting SEO, local, ads and reporting under one login
- Site owners who want fixes applied automatically rather than listed
- Teams adding AI answer tracking to rank tracking and audits
Worth knowing
- Every action draws on one monthly credit pool: Starter's 50,000 credits cover about 50 AI articles or 1,500 rank checks.
- Starter has no AI visibility tracking, and Perplexity, Claude and Copilot need Pro at $399 a month.
- White-label dashboards start at Pro, and the Agency plan, from $999 a month, is sold through sales.
- Refunds need a live-chat request within 48 hours of payment with under 10% of quota used; annual plans get half back within 72 hours.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start
Search Atlas is a paid product with a free trial, starting at $99 per month, billed monthly.
Starter
$99
per month, billed monthly
1 project, 1 seat, 50,000 credits a month, 2,000 tracked keywords, 50,000 audit pages, OTTO on 1 site and 3 Business Profiles. No AI visibility.
Growth
$199
per month, billed monthly
2 projects, 3 seats, 120,000 credits, 3,500 keywords, OTTO on 2 sites, Google and Meta ad studio, and AI tracking in ChatGPT, Gemini and AI Mode.
Pro
$399
per month, billed monthly
4 projects, 5 seats, 400,000 credits, 6,000 keywords, white-label reports, and AI tracking that adds Copilot, Perplexity and Claude.
Agency
$999
per month and up, billed monthly
10 projects, 10 seats, 1 million+ credits, 50,000 keywords, client portals, unlimited audit pages and 250 AI queries. Sold through sales.
Trying it first
7-day free trial on Starter and Growth, with a free 1-on-1 onboarding session
Read from searchatlas.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SEO platform with an agent that applies site fixes on its own. Here is what it does, as its own site describes it, and what it covers: AI agents, rank tracking, site audit, backlink analysis, AI search visibility, content optimization, local listings.
The whole job, though Starter has no AI answer tracking.
- OTTO SEO
- Applies technical fixes, on-page improvements and content changes to a site straight from live search data, on 1 to 10 sites depending on plan.
- AI content and publishing
- Content Genius writes and edits articles and publishes them to WordPress, Shopify, Webflow or other CMSs, paid for from the credit pool.
- Rank tracking and site audit
- Tracks 2,000 to 50,000 keywords and audits 50,000 pages on Starter up to unlimited on Agency, with on-page audits and a site explorer.
- LLM visibility
- From Growth, tracks your brand in ChatGPT, Gemini and Google AI Mode; Pro adds Copilot, Perplexity and Claude for six AI platforms.
- Local SEO
- GBP Galactic keeps Google Business Profiles up to date, from 3 profiles on Starter to 100 on Agency, alongside local citation tools.
- Links, PR and ads
- Backlink analysis, link building and press release tools, plus Google and Meta ad builders from the Growth plan.
Where it runs
- Web
What it works with
- WordPress
- Shopify
- Webflow
- Google Business Profile
- Google Ads
- Meta Ads
Search Atlas is made by Search Atlas.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
20/64
Other SEO tools it is graded above
Search Atlas's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
It stands best on features (B, above 43 of 64) and worst on value for money (D, above 0).
Its paid plans start at $99 a month, against a middle price of $39 for the category: 49 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Search Atlas’s own letter is outlined.
- DValue for moneyAbove 0 of 64
- CFree plan and trialAbove 14 of 64
- BFeaturesAbove 43 of 64
- CEase of useAbove 0 of 64
- BPlatforms and integrationsAbove 15 of 64
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Search Atlas is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Search Atlas you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $1,188 a year.
What you could not
- An index of the links between billions of web pages.
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- A score built from what the top results for each keyword cover.
- It plugs into other products, WordPress, Shopify and Webflow among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Search Atlas’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush, Ahrefs, SE Ranking, Surfer and Alli AI
The 5 tools Search Atlas is most often weighed against, with where each one differs from it.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Search Atlas does not, though it has a free trial.
- Search Atlas also covers AI agents, AI search visibility, content optimization and local listings.
- Semrush also covers reports and keyword research.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- Ahrefs has a free plan. Search Atlas does not, though it has a free trial.
- Only Ahrefs lists a browser extension.
- Search Atlas also covers AI agents, AI search visibility, content optimization and local listings.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Search Atlas also covers AI agents, AI search visibility, content optimization and local listings.
- SE Ranking also covers reports and keyword research.
- 2.2GPA
Surfer
Free trial · from $49/mo
Content editor that scores articles for search and AI citations.
- Only Surfer lists a browser extension.
- Search Atlas also covers AI agents, rank tracking, site audit, backlink analysis, AI search visibility, content optimization and local listings.
- Surfer also covers long-form writing and keyword research.
- 2.0GPA
Alli AI
Free trial · from $249/mo
SEO automation that edits pages and pre-renders them for AI crawlers.
- Search Atlas also covers AI agents, site audit, backlink analysis, content optimization and local listings.
- Alli AI also covers a/B testing, schema markup, internal linking and page speed.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Search Atlas free?
No, Search Atlas is a paid product, but you can try it first. 7-day free trial on Starter and Growth, with a free 1-on-1 onboarding session.
How much does Search Atlas cost?
Search Atlas lists 4 plans. Starter: $99 per month, billed monthly.
What platforms does Search Atlas work on?
Search Atlas is available on Web.
Does Search Atlas have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Search Atlas is listed for Web.
Does Search Atlas have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Search Atlas is listed for Web.
Is Search Atlas open source?
Search Atlas is not described as open source on its own site, as read on Oct 23, 2026.
What does Search Atlas integrate with?
Search Atlas's listing names WordPress, Shopify, Webflow, Google Business Profile, Google Ads and Meta Ads.
Who makes Search Atlas?
Search Atlas is made by a company of the same name.
What are the alternatives to Search Atlas?
The closest alternatives to Search Atlas in our directory are Semrush, Ahrefs, SE Ranking, Surfer and Alli AI.
How does Search Atlas compare with other SEO tools?
Search Atlas's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
Is Search Atlas good value for money?
ToolGPA grades Search Atlas D for value for money. Its paid plans start at $99 a month, against a middle price of $39 for the category: 49 of the 56 others that charge start lower.
Could I make my own version of Search Atlas?
To replace Search Atlas you would be making an index of the links between billions of web pages.
Where this guide comes from
The prices, plans, platforms and features were read from Search Atlas’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Search Atlas's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Search Atlas. Prices change, so check searchatlas.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Search Atlas, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/search-atlas
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Search Atlas: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/search-atlas
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/search-atlas/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Search Atlas, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 65 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Search Atlas’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Search Atlas is a trademark of its owner, and this guide is not made, paid for or approved by Search Atlas. Prices and plans change: check searchatlas.com before you buy.