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The SEO Utils Insider’s Guide

Everything we know about SEO Utils in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

SEO Utils

The Insider’s Guide

Desktop SEO toolkit sold for a one-time fee, with AI search tracking

Every plan, grade, refund rule and rival among SEO tools, read from SEO Utils’s own pages.

Made by SEO Utils · checked Oct 23, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from SEO Utils’s own pages, its app-store listings and our grades. Every fact in it is on SEO Utils’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 20 of the 64 other SEO tools we grade

SEO Utils is a desktop app for macOS, Windows and Linux that bundles rank tracking on Google, Bing and Google Maps, AI answer tracking, keyword research and clustering, backlink and traffic lookups, Search Console analysis and client reports. It is bought once rather than by subscription, and data that comes from search engines is paid for through the buyer's own DataForSEO account.

To get you started, here are 8 things to know about SEO Utils, taken from its own pages and our grades.

You install the app, but keyword, backlink and AI answer data only arrive once you open and fund a DataForSEO account and connect it.
From our grade for ease of use
  1. 1

    Best for a desktop SEO toolkit you pay for once

    SEO Utils is a desktop app for Mac, Windows and Linux that tracks rankings on Google, Bing and Maps, checks AI answers for your brand, clusters keywords and keeps Search Console data past Google's 16 months, for $69 once.

  2. 2

    What it costs

    Paid plans start at $69 one-time, with one year of updates.

  3. 3

    It runs on 3 platforms

    macOS, Windows and Linux.

  4. 4

    Organic Rank Tracker

    Track unlimited keywords on Google or Bing, on desktop and mobile, with 10+ SERP features and competitor benchmarks, and sync GA4 conversions by page.

  5. 5

    LLM Rank Tracker

    Checks whether Google AI Overviews, AI Mode, ChatGPT (with and without web search) and Gemini mention or cite a brand, with sentiment and competitors.

  6. 6

    Google Maps tracking and citations

    Grid-based Google Business Profile rank tracking in square, circle or custom shapes, plus a finder for inconsistent name, address and phone listings.

  7. 7

    A 2.2 GPA, above 20 of 64

    That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Keep it

    To replace SEO Utils you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.

SEO Utils at a glance

Pricing
Paid, from $69 one-time, with one year of updates
Free plan
No
Free trial
None stated
Runs on
macOS, Windows, Linux
Made by
SEO Utils
Category
SEO Tools
Our grade
2.2 GPA, fair

The report card

Best for a desktop SEO toolkit you pay for once

SEO Utils is a desktop app for Mac, Windows and Linux that tracks rankings on Google, Bing and Maps, checks AI answers for your brand, clusters keywords and keeps Search Console data past Google's 16 months, for $69 once. But keyword, backlink and AI answer data is billed through your own DataForSEO account, there's no trial, and a browser or phone needs a $5.99 monthly add-on.

ToolGPA report cardSEO UtilsGraded Oct 23, 2026
SubjectGradeComment
Value for moneyA$69 once, with a year of updates, and you keep the last version after that. That's well under a year of this category's middle subscription. Data is paid for through your own DataForSEO account on top, with AI tracking at about $1.20 per 1,000 queries.
Free plan and trialFNothing free on record: no free plan and no trial. You pay the $69 before you can try it.
FeaturesCRank tracking on Google, Bing and Maps grids, AI answer tracking, keyword research and clustering, backlink lookups, Search Console analysis, internal link suggestions and log files. The gaps: the search data needs a DataForSEO account, and there's no technical site audit on record.
Ease of useCNo rating on record. You install the app, but keyword, backlink and AI answer data only arrive once you open and fund a DataForSEO account and connect it.
Platforms and integrationsBPrograms for Mac, Windows and Linux, connected to Search Console, GA4, WordPress, Claude, n8n, Make and Zapier. A browser or phone needs Remote Access at $5.99 a month, and there's no phone app of its own.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who SEO Utils is for

  • Fits if you'd rather pay once for a desktop app than pay for an SEO suite every month
  • Works for people who already pay DataForSEO for search data and want an app on top

Who it is not for

  • Not for you if you want to try it first, as there's no free plan or trial on record
  • Watch out: keyword, backlink, traffic and AI answer data are billed to your own DataForSEO account
  • Pricey if you want it in a browser or on a phone, as Remote Access is $5.99 a month plus $1.99 per extra seat
  • Skip it if you want a technical site audit, as none is on record beyond Search Console and internal link checks
  • Watch out: updates stop after a year unless you renew, an expired key can't move to another computer, and MCP is $59.99 extra

Good to know

Good for

  • Freelancers and agencies who prefer a one-time license to monthly SEO subscriptions
  • People happy to pay DataForSEO per use for keyword, backlink and SERP data
  • Tracking brand mentions in Google AI Overviews, AI Mode, ChatGPT and Gemini

Worth knowing

  • Backlink, traffic, keyword and AI answer data come from your own DataForSEO account, billed separately; AI tracking costs about $1.20 per 1,000 queries.
  • Using the app from a browser or phone needs Remote Access at $5.99 a month for 1 seat, plus $1.99 a month for each extra seat.
  • The MCP server for Claude and other AI clients is a separate $59.99 one-time purchase.
  • Updates stop after a year unless the license is renewed, and an expired key cannot be activated on another computer.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$69 one-time

To start

SEO Utils is a paid product, starting at $69 one-time, with one year of updates.

That's well under a year of this category's middle subscription.
From our grade for value for money

  • Desktop License Key

    $69

    one-time, with one year of updates

    Every feature of the app on your own computer. After the year of updates you can keep using the last version you received.

Read from seoutils.app on Oct 23, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

3

Places it runs: macOS, Windows and Linux

Desktop SEO toolkit sold for a one-time fee, with AI search tracking. Here is what it does, as its own site describes it, and what it covers: one-time purchase, keyword research, rank tracking, backlink analysis, AI search visibility, internal linking, log file analysis.

The gaps: the search data needs a DataForSEO account, and there's no technical site audit on record.
From our grade for features
Organic Rank Tracker
Track unlimited keywords on Google or Bing, on desktop and mobile, with 10+ SERP features and competitor benchmarks, and sync GA4 conversions by page.
LLM Rank Tracker
Checks whether Google AI Overviews, AI Mode, ChatGPT (with and without web search) and Gemini mention or cite a brand, with sentiment and competitors.
Google Maps tracking and citations
Grid-based Google Business Profile rank tracking in square, circle or custom shapes, plus a finder for inconsistent name, address and phone listings.
Keyword research and clustering
Keyword Explorer for Google and Bing, local semantic clustering with no keyword limit, and SERP clustering for up to 200,000 keywords.
Search Console tools
Keeps Search Console data beyond Google's 16-month limit, flags cannibalization, runs SEO split tests and submits URLs for indexing in bulk.
Internal links and log files
Suggests new internal links with the sentence to add, applied to WordPress on approval, and reads server logs for Googlebot, Bingbot and AI crawlers.

Where it runs

  • macOS
  • Windows
  • Linux

What it works with

  • Google Search Console
  • Google Analytics 4
  • DataForSEO
  • WordPress
  • Claude
  • n8n
  • Make
  • Zapier

SEO Utils is made by SEO Utils.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

20/64

Other SEO tools it is graded above

SEO Utils's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.

It stands best on value for money (A, above 57 of 64) and worst on free plan and trial (F, above 0).

Each grade against the category

Every bar is all 65 SEO tools we grade, cut by the letter each got. SEO Utils’s own letter is outlined.

  • AValue for moneyAbove 57 of 64
  • FFree plan and trialAbove 0 of 64
  • CFeaturesAbove 0 of 64
  • CEase of useAbove 0 of 64
  • BPlatforms and integrationsAbove 15 of 64

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace SEO Utils you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $69, paid once.

What you could make

  • Internal linking: an app builder makes this well.

What you could not

  • Search volumes for millions of keywords, gathered and kept up to date.
  • An index of the links between billions of web pages.
  • Daily checks of where your pages rank in search results.
  • The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
  • Millions of server log lines read to see what search bots crawl.
  • Apps for macOS, Windows and Linux that stay in step with each other.
  • It plugs into other products, Google Search Console, Google Analytics 4 and DataForSEO among them.

What this rests on. SEO Utils’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

SEO PowerSuite, SE Ranking, Ahrefs, Screaming Frog SEO Spider and SerpBear

The 5 tools SEO Utils is most often weighed against, with where each one differs from it.

  • 2.4GPA

    SEO PowerSuite

    Free plan · from $19.95/mo

    Four desktop SEO apps for rankings, audits, backlinks and outreach.

    • SEO PowerSuite has a free plan. SEO Utils does not.
    • SEO Utils can be bought with a one-time purchase.
    • SEO Utils also covers AI search visibility, internal linking and log file analysis.
    SEO Utils and SEO PowerSuite compared in full
  • 2.2GPA

    SE Ranking

    Free trial · from $103.20/mo

    SEO platform for rank tracking, audits, research and AI visibility.

    • Only SEO Utils lists macOS, Windows and Linux apps.
    • Only SE Ranking lists a web app.
    • SEO Utils can be bought with a one-time purchase.
    SEO Utils and SE Ranking compared in full
  • 2.0GPA

    Ahrefs

    Free plan · from $29/mo

    SEO toolset for backlinks, keyword research, audits and rank tracking.

    • Ahrefs has a free plan. SEO Utils does not.
    • Only SEO Utils lists macOS, Windows and Linux apps.
    • Only Ahrefs lists a web app.
    SEO Utils and Ahrefs compared in full
  • 2.4GPA

    Screaming Frog SEO Spider

    Free plan · from $279/yr

    Desktop website crawler for technical SEO audits.

    • Screaming Frog SEO Spider has a free plan. SEO Utils does not.
    • SEO Utils can be bought with a one-time purchase.
    • SEO Utils also covers keyword research, rank tracking, backlink analysis, AI search visibility, internal linking and log file analysis.
    SEO Utils and Screaming Frog SEO Spider compared in full
  • 2.2GPA

    SerpBear

    Free

    Free open-source Google rank tracker that you host yourself.

    • SerpBear has a free plan. SEO Utils does not.
    • Only SEO Utils lists macOS, Windows and Linux apps.
    • Only SerpBear lists a web app.
    SEO Utils and SerpBear compared in full

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

11

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is SEO Utils free?

No. SEO Utils is a paid product, starting at $69 one-time, with one year of updates.

How much does SEO Utils cost?

SEO Utils lists one plan. Desktop License Key: $69 one-time, with one year of updates.

What platforms does SEO Utils work on?

SEO Utils is available on macOS, Windows and Linux.

Does SEO Utils have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. SEO Utils is listed for macOS, Windows and Linux.

Does SEO Utils have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. SEO Utils is listed for macOS, Windows and Linux.

Is SEO Utils open source?

SEO Utils is not described as open source on its own site, as read on Oct 23, 2026.

What does SEO Utils integrate with?

SEO Utils's listing names Google Search Console, Google Analytics 4, DataForSEO, WordPress, Claude, n8n, Make and Zapier.

Who makes SEO Utils?

SEO Utils is made by a company of the same name.

What are the alternatives to SEO Utils?

The closest alternatives to SEO Utils in our directory are SEO PowerSuite, SE Ranking, Ahrefs, Screaming Frog SEO Spider and SerpBear.

How does SEO Utils compare with other SEO tools?

SEO Utils's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.

Could I make my own version of SEO Utils?

To replace SEO Utils you would be making search volumes for millions of keywords, gathered and kept up to date.

Where this guide comes from

The prices, plans, platforms and features were read from SEO Utils’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SEO Utils's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SEO Utils. Prices change, so check seoutils.app before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "SEO Utils: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/seo-utils

Know someone choosing between SEO tools?

Send them this guide: toolgpa.com/tools/seo-utils/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded SEO tools after SEO Utils, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what SEO Utils’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SEO Utils is a trademark of its owner, and this guide is not made, paid for or approved by SEO Utils. Prices and plans change: check seoutils.app before you buy.