The Simplified Insider’s Guide
Everything we know about Simplified in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Simplified
The Insider’s Guide
AI marketing workspace with a writer, design tools and scheduler
Every plan, grade, refund rule and rival among writing tools, read from Simplified’s own pages.
Made by Simplified · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Simplified’s own pages, its app-store listings and our grades. Every fact in it is on Simplified’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 3 of the 100 other writing tools we grade
Simplified is a browser-based marketing workspace that combines an AI writer, image and video tools, social media scheduling and AI agents that turn a brief into social posts, email sequences or ad creative for approval. Paid plans are Starter, Pro and Business, sized by campaigns a month, with a trial of Starter.
To get you started, here are 9 things to know about Simplified, taken from its own pages and our grades.
No store rating is on record, and agents, brand kits and connected social accounts need setting up.
- 1
Best for small marketing teams wanting posts and designs in one place
Simplified puts an AI writer, design and video tools, a scheduler and campaign agents in one browser workspace.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per month for 5 campaigns a month.
- 3
You can try it first
A trial of full Starter access; its length and whether a card is needed are not stated.
- 4
It runs on 3 platforms
Web, iOS and Android, with a browser extension too.
- 5
AI writer
Drafts copy in a stated brand voice; paid plans count AI words, designs and videos against a monthly pool of generative AI credits.
- 6
Design and video tools
AI image generation and editing, plus video generation, subtitles and short-clip repurposing.
- 7
Social scheduling and inbox
A social planner and calendar, one-click scheduling, analytics and a unified inbox for comments and messages.
- 8
A 1.8 GPA, above 3 of 100
That is against the other writing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Simplified you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one.
Simplified at a glance
- Pricing
- Free trial, from $79 per month for 5 campaigns a month
- Free plan
- No
- Free trial
- A trial of full Starter access; its length and whether a card is needed are not stated.
- Runs on
- Web, iOS, Android, Browser extension
- Made by
- Simplified
- Category
- Writing Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for small marketing teams wanting posts and designs in one place
Simplified puts an AI writer, design and video tools, a scheduler and campaign agents in one browser workspace. Starter is $79 a month, several times what other writing tools charge, and its billing basis is unclear on the page.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Starter is $79 a month against a writing-category middle of $9.95, in the dearest tenth. |
| Free plan and trial | D | There is no free plan, only a trial of Starter whose length and card requirement the page does not state. |
| Features | C | Writer, design, video and scheduling are covered, but it is a marketing suite rather than a dedicated writing editor. |
| Ease of use | C | No store rating is on record, and agents, brand kits and connected social accounts need setting up. |
| Platforms and integrations | B | Web, iOS, Android and a browser extension, plus an API, MCP server and CLI, but no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Simplified is for
- Fits if you run social, email and ad copy for a small team and want one subscription
- Works for agencies that need client approval before posts go out
Who it is not for
- Skip it if you want a free plan, because only a trial of Starter is listed
- Pricey if you write alone: Starter is $79 a month for 5 campaigns
- Watch out: unused campaigns do not roll over and extra ones cost $10 each
- Watch out: Starter lists $79 and $59 on the same page, so check the checkout total
- Not for you if you want a long-form writing editor, since this is built for marketing output
Good to know
Good for
- Small marketing teams drafting posts, designs and videos in one place
- Freelancers who want scheduling and AI writing under one login
- Agencies that need client approvals before publishing
Worth knowing
- Starter's billing basis is unclear: the page headline says $79 a month while its data lists $79 billed annually and $59 billed monthly.
- A campaign is one output (6 posts, 3 to 5 emails or 3 ad variants); unused campaigns do not roll over and extra ones cost $10 each.
- Pro and Business prices come from the pricing page's structured data, not the visible page text.
- A general marketing suite rather than a dedicated writing editor, so it suits marketing copy more than long-form manuscripts.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start
Simplified is a paid product with a free trial, starting at $79 per month for 5 campaigns a month.
There is no free plan, only a trial of Starter whose length and card requirement the page does not state.
Starter
$79
per month for 5 campaigns; billing basis unclear
100K AI words, 100 AI designs, 50 AI videos, 7 social accounts, 5 GB and 1 brand kit; page data also lists $59 billed monthly.
Pro
$99
per month, billed annually ($119 billed monthly)
15 campaigns a month, 3 seats, unlimited AI words, designs and videos, 15 social accounts, 20 GB and 3 brand kits.
Business
$199
per month, billed annually ($239 billed monthly)
40 campaigns a month, 7 seats, 30 social accounts, 100 GB, bulk scheduling, external client approval and campaign analytics.
Trying it first
A trial of full Starter access; its length and whether a card is needed are not stated.
Read from simplified.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
4
Places it runs: Web, iOS, Android and Browser extension
AI marketing workspace with a writer, design tools and scheduler. Here is what it does, as its own site describes it, and what it covers: public API, AI features, image generation, video generation.
Writer, design, video and scheduling are covered, but it is a marketing suite rather than a dedicated writing editor.
- AI writer
- Drafts copy in a stated brand voice; paid plans count AI words, designs and videos against a monthly pool of generative AI credits.
- Design and video tools
- AI image generation and editing, plus video generation, subtitles and short-clip repurposing.
- Social scheduling and inbox
- A social planner and calendar, one-click scheduling, analytics and a unified inbox for comments and messages.
- AI agents and campaigns
- Agents take a plain-language brief and return social posts, email sequences or ad creative that you approve before anything is published.
- Brand style and voice
- Saves brand styles and voices as brand kits: 1 on Starter, 3 on Pro and unlimited on Business.
- API and assistant connections
- The site describes an MCP server, CLI and API for running Simplified from Claude, ChatGPT, Cursor and other assistants.
Where it runs
- Web
- iOS
- Android
- Browser extension
What it works with
- Claude
- ChatGPT
- Cursor
- Shopify
- WordPress
Simplified is made by Simplified.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/100
Other writing tools it is graded above
Simplified's GPA of 1.8 is higher than 3 of the 100 other writing tools we grade, and level with 8.
It stands best on platforms and integrations (B, above 51 of 100) and worst on value for money (D, above 0).
Its paid plans start at $79 a month, against a middle price of $8.33 for the category: 62 of the 62 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 37 tools score higher and cost less.
Each grade against the category
Every bar is all 101 writing tools we grade, cut by the letter each got. Simplified’s own letter is outlined.
- DValue for moneyAbove 0 of 100
- DFree plan and trialAbove 8 of 100
- CFeaturesAbove 0 of 100
- CEase of useAbove 5 of 100
- BPlatforms and integrationsAbove 51 of 100
Price against what you get
Each dot is one of 79 writing tools. Further left costs less; higher up scores better on features, ease of use and platforms. Simplified is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Simplified you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 89 of the 100 other writing tools grade higher. It costs $948 a year.
What you could not
- An image model, which you can rent by the picture but not make.
- A video model, which you can rent by the second but not make.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Claude, ChatGPT and Cursor among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Simplified’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Jasper, Copy.ai, Anyword and Rytr
The 4 tools Simplified is most often weighed against, with where each one differs from it.
- 2.2GPA
Jasper
Free trial · from $59/mo
AI content platform with marketing agents and brand voice.
- Only Simplified lists iOS and Android apps.
- Simplified also covers image generation and video generation.
- Jasper also covers chat assistant and AI agents.
- 1.6GPA
Copy.ai
From $24/mo
AI workflow platform for sales and marketing content.
- Only Simplified lists iOS and Android apps.
- Only Simplified lists a browser extension.
- Simplified also covers image generation and video generation.
- 1.8GPA
Anyword
Free trial · from $39/mo
AI copywriting with performance predictions for marketers.
- Only Simplified lists iOS and Android apps.
- Simplified also covers image generation and video generation.
- Anyword also covers ad creative and a/B testing.
- 2.4GPA
Rytr
Free plan · from $7.50/mo
AI copy generator with 40+ use cases and tone matching.
- Rytr has a free plan. Simplified does not, though it has a free trial.
- Only Simplified lists iOS and Android apps.
- Simplified also covers image generation and video generation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Simplified free?
No, Simplified is a paid product, but you can try it first. A trial of full Starter access; its length and whether a card is needed are not stated.
How much does Simplified cost?
Simplified lists 3 plans. Starter: $79 per month for 5 campaigns; billing basis unclear.
What platforms does Simplified work on?
Simplified is available on Web, iOS and Android. It also has a browser extension.
Does Simplified have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Simplified is listed for Web, iOS and Android.
Does Simplified have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Simplified is listed for Web, iOS and Android.
Is Simplified open source?
Simplified is not described as open source on its own site, as read on Nov 13, 2026.
Does Simplified have an API?
Yes. Simplified offers a public API, according to its own site.
What does Simplified integrate with?
Simplified's listing names Claude, ChatGPT, Cursor, Shopify and WordPress.
Who makes Simplified?
Simplified is made by a company of the same name.
What are the alternatives to Simplified?
The closest alternatives to Simplified in our directory are Jasper, Copy.ai, Anyword and Rytr.
How does Simplified compare with other writing tools?
Simplified's GPA of 1.8 is higher than 3 of the 100 other writing tools we grade, and level with 8.
Is Simplified good value for money?
ToolGPA grades Simplified D for value for money. Its paid plans start at $79 a month, against a middle price of $8.33 for the category: 62 of the 62 others that charge start lower.
Could I make my own version of Simplified?
To replace Simplified you would be making an image model, which you can rent by the picture but not make.
Where this guide comes from
The prices, plans, platforms and features were read from Simplified’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Simplified's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Simplified. Prices change, so check simplified.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Simplified, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/simplified
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Simplified: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/simplified
Know someone choosing between writing tools?
Send them this guide: toolgpa.com/tools/simplified/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Microsoft Word Insider's GuideWord processor sold with Microsoft 365, free in the browser3.4 GPA
- Beat Insider's GuideFree, open-source Fountain screenwriting app for Mac and iOS3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Simplified’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Simplified is a trademark of its owner, and this guide is not made, paid for or approved by Simplified. Prices and plans change: check simplified.com before you buy.