The Smartly Insider’s Guide
Everything we know about Smartly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Smartly
The Insider’s Guide
Enterprise platform for ad creative, media and measurement
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Smartly’s own pages.
Made by Smartly.io Solutions Oy · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Smartly’s own pages, its app-store listings and our grades. Every fact in it is on Smartly’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 1 of the 39 other ad creative and reporting tools we grade
Smartly is an advertising platform that combines creative production, campaign management and reporting across social channels, connected TV and the open web. It is organized into Creative, Media and Intelligence suites for agencies, brands and performance teams. Pricing is not published; buyers request a demo.
To get you started, here are 7 things to know about Smartly, taken from its own pages and our grades.
It publishes no prices, access starts with a demo request, and the pages do not itemize which channels and features come with each suite.
- 1
Best for enterprise ad creative, media and measurement
Smartly is an enterprise platform for ad creative, media and measurement.
- 2
It runs on Web
Web.
- 3
Smartly Creative
Builds, personalizes and scales ad creative across platforms, with an AI Studio for personalized content and generative AI for production.
- 4
Smartly Media
Launches, manages and updates campaigns across channels with automation, aimed at scaling work without adding manual effort.
- 5
Smartly Intelligence
Brings planning, performance and measurement signals into one view to guide where to invest and scale.
- 6
A 1.6 GPA, above 1 of 39
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Smartly you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Smartly at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Smartly.io Solutions Oy, since 2013
- Category
- Ad Creative & Reporting
- Our grade
- 1.6 GPA, weak
The report card
Best for enterprise ad creative, media and measurement
Smartly is an enterprise platform for ad creative, media and measurement. It publishes no prices, access starts with a demo request, and the pages do not itemize which channels and features come with each suite.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published, which is where unpublished prices sit. Access starts with a demo request. |
| Free plan and trial | F | Nothing free: no plan and no trial on record, and the site shows no self-serve option. |
| Features | C | Creative, media and intelligence suites, channel coverage and team solutions. The pages do not itemize what each suite includes. |
| Ease of use | C | No store rating on record. A sales-led rollout comes before use. |
| Platforms and integrations | C | A web platform. No integrations list, API or apps were found. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Smartly is for
- Fits if you are a large advertising team that wants creative, media and measurement together
- Makes sense if you buy through sales and a demo
Who it is not for
- Skip it if you want a price before talking to anyone: none is shown
- Not for you if you are a small team, as the site shows no self-serve or free plan
- Watch out: which channels and features come with each suite is not itemized
- Tight if you want to compare features first, since little detail is public
Good to know
Good for
- Agencies and brands running cross-channel campaigns at scale
- Teams that want creative production and media buying in one platform
Worth knowing
- No prices are published on the pages read; access starts with a demo request, so cost is unknown.
- Built for larger advertising teams; the site shows no self-serve or free plan.
- Which ad channels and features come with each suite is not itemized publicly.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Smartly's current pricing could not be confirmed from its own site.
No price is published, which is where unpublished prices sit.
We could not confirm Smartly’s current prices from its own site, so this guide lists no plans. smartly.io has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Enterprise platform for ad creative, media and measurement. Here is what it does, as its own site describes it, and what it covers: AI features, workflow automation, reports, ad creative.
Creative, media and intelligence suites, channel coverage and team solutions.
- Smartly Creative
- Builds, personalizes and scales ad creative across platforms, with an AI Studio for personalized content and generative AI for production.
- Smartly Media
- Launches, manages and updates campaigns across channels with automation, aimed at scaling work without adding manual effort.
- Smartly Intelligence
- Brings planning, performance and measurement signals into one view to guide where to invest and scale.
- Channel coverage
- Solution pages cover social media, conversational commerce, connected TV across 200+ streaming services, the open web via DSPs, and video.
- Team-based solutions
- Separate pages for agency, performance, brand, creative and B2B teams describe how the suites fit each workflow.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Smartly is made by Smartly.io Solutions Oy, and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/39
Other ad creative and reporting tools it is graded above
Smartly's GPA of 1.6 is higher than 1 of the 39 other ad creative and reporting tools we grade, and level with 6.
It stands best on value for money (C, above 9 of 39) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 40 ad creative and reporting tools we grade, cut by the letter each got. Smartly’s own letter is outlined.
- CValue for moneyAbove 9 of 39
- FFree plan and trialAbove 0 of 39
- CFeaturesAbove 0 of 39
- CEase of useAbove 0 of 39
- CPlatforms and integrationsAbove 0 of 39
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Smartly you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 32 of the 39 other ad creative and reporting tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Ad images and videos made to each network's sizes.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Smartly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Madgicx, AdEspresso, Skai, Marin Software and Vidmob
The 5 tools Smartly is most often weighed against, with where each one differs from it.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- Madgicx also covers AI agents, image generation and dashboards.
- 2.2GPA
AdEspresso
Free trial · from $49/mo
Facebook and Instagram ad creation, split testing and reporting.
- Smartly also covers workflow automation.
- AdEspresso also covers a/B testing.
- 1.6GPA
Skai
From $114/yr
Omnichannel ad management platform for enterprise media teams.
- Smartly also covers ad creative.
- Skai also covers AI agents.
- 2.0GPA
Marin Software
Free trial · from $500/mo
Ad data, reporting and automation across search, social and retail.
- Smartly also covers ad creative.
- Marin Software also covers dashboards.
- 1.8GPA
Vidmob
Paid
Creative scoring and analytics that tie ad creative to performance.
- Smartly also covers workflow automation and ad creative.
- Vidmob also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Smartly free?
No. Smartly is a paid product.
What platforms does Smartly work on?
Smartly is available on Web.
Does Smartly have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Smartly is listed for Web.
Does Smartly have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Smartly is listed for Web.
Is Smartly open source?
Smartly is not described as open source on its own site, as read on Nov 12, 2026.
Who makes Smartly?
Smartly is made by Smartly.io Solutions Oy. It dates from 2013.
What are the alternatives to Smartly?
The closest alternatives to Smartly in our directory are Madgicx, AdEspresso, Skai, Marin Software and Vidmob.
How does Smartly compare with other ad creative and reporting tools?
Smartly's GPA of 1.6 is higher than 1 of the 39 other ad creative and reporting tools we grade, and level with 6.
Could I make my own version of Smartly?
To replace Smartly you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Smartly’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Smartly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Smartly.io Solutions Oy. Prices change, so check smartly.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Smartly, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/smartly-io
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Smartly: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/smartly-io
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/smartly-io/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Smartly, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 41 ad creative and reporting tools we grade, compared
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Smartly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Smartly is a trademark of its owner, and this guide is not made, paid for or approved by Smartly.io Solutions Oy. Prices and plans change: check smartly.io before you buy.