Unbounce Experiment
The Unbounce Experiment plan costs $112 per month for up to 30,000 visitors, billed annually ($149 monthly).
What the plan includes
Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
As stated on unbounce.comThe plans either side of it
- Build$74 per month for up to 20,000 visitors, billed annually ($99 monthly)one below
Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.
- Optimize$187 per month for up to 50,000 visitors, billed annually ($249 monthly)one above
AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
What else costs about this much
| Tool | Starts at | Free plan |
|---|---|---|
| Replo | $99 a month | Yes |
Each tool’s own starting price, within a quarter of what this plan costs. A starting price is not the same plan, so read what each one includes before weighing them against each other.
Unbounce Experiment questions
How much is the Unbounce Experiment plan?
The Unbounce Experiment plan costs $112 per month for up to 30,000 visitors, billed annually ($149 monthly). Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
What is the difference between Unbounce Build and Experiment?
Build costs $74 per month for up to 20,000 visitors, billed annually ($99 monthly) and gives you unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain. Experiment costs $112 per month for up to 30,000 visitors, billed annually ($149 monthly) and gives you unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
Is it worth moving from Experiment to Optimize?
That depends on what you need. Optimize costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly) and adds AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains. The listing is what each plan states; neither plan is graded on its own.
Does Unbounce have a free plan or a trial?
There is no free plan, but there is a 14-day free trial of any plan, no credit card required.
When was this checked?
Oct 17, 2026, against https://unbounce.com/pricing/. Vendors change prices and plans without notice, so confirm on their site before you buy.