Unbounce Optimize
The Unbounce Optimize plan costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly).
What the plan includes
AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
As stated on unbounce.comThe plans either side of it
- Experiment$112 per month for up to 30,000 visitors, billed annually ($149 monthly)one below
Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
- ConciergeCustomone above
From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.
Unbounce Optimize questions
How much is the Unbounce Optimize plan?
The Unbounce Optimize plan costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly). AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
What is the difference between Unbounce Experiment and Optimize?
Experiment costs $112 per month for up to 30,000 visitors, billed annually ($149 monthly) and gives you unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains. Optimize costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly) and gives you AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
Is it worth moving from Optimize to Concierge?
That depends on what you need. Concierge costs Custom and adds from 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager. The listing is what each plan states; neither plan is graded on its own.
Does Unbounce have a free plan or a trial?
There is no free plan, but there is a 14-day free trial of any plan, no credit card required.
When was this checked?
Oct 17, 2026, against https://unbounce.com/pricing/. Vendors change prices and plans without notice, so confirm on their site before you buy.