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Unbounce Optimize

The Unbounce Optimize plan costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly).

$187Checked Oct 17, 2026 against unbounce.com

What the plan includes

AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

As stated on unbounce.com

The plans either side of it

  • Experiment$112 per month for up to 30,000 visitors, billed annually ($149 monthly)one below

    Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.

  • ConciergeCustomone above

    From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.

Unbounce Optimize questions

How much is the Unbounce Optimize plan?

The Unbounce Optimize plan costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly). AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

What is the difference between Unbounce Experiment and Optimize?

Experiment costs $112 per month for up to 30,000 visitors, billed annually ($149 monthly) and gives you unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains. Optimize costs $187 per month for up to 50,000 visitors, billed annually ($249 monthly) and gives you AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

Is it worth moving from Optimize to Concierge?

That depends on what you need. Concierge costs Custom and adds from 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager. The listing is what each plan states; neither plan is graded on its own.

Does Unbounce have a free plan or a trial?

There is no free plan, but there is a 14-day free trial of any plan, no credit card required.

When was this checked?

Oct 17, 2026, against https://unbounce.com/pricing/. Vendors change prices and plans without notice, so confirm on their site before you buy.

Every Unbounce plan, the free plan and the trial