The Zapier Insider’s Guide
Everything we know about Zapier in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Zapier
The Insider’s Guide
Workflow automation across 9,000+ apps, with AI agents
Every plan, grade, refund rule and rival among automation tools, read from Zapier’s own pages.
Made by Zapier, Inc. · checked Oct 9, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02Insider tipsWhat most people miss: ways to pay less, settings worth changing and the catches
- 03What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 04What it doesIts main features, where it runs, what it works with and who makes it
- 05Where it standsIts grades against its category, and whether to keep it or make your own
- 06After you payGetting your money back, getting out, and getting help
- 07The alternativesThe tools it is most often weighed against, side by side
- 08Quick answersThe questions people ask about it, each answered in a line or two
- 09About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Zapier’s own pages, its app-store listings and our grades. Every fact in it is on Zapier’s page too, where it is kept up to date. Checked Oct 9, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 24 of the 40 other automation tools we grade
Zapier is an automation platform that links apps through workflows called Zaps: a trigger in one app starts actions in others. It connects more than 9,000 apps and surrounds the workflow builder with Tables, Forms, Canvas, AI agents, chatbots and an MCP server. Plans are priced by the number of tasks run each month, with user seats set by plan.
To get you started, here are 10 things to know about Zapier, taken from its own pages and our grades.
No store rating to go on, since it lives in the browser.
- 1
Best for connecting almost any two apps
Zapier connects more than 9,000 apps so one can set off another, with no code.
- 2
Paid plans start at $19.99 a month
As its pricing page puts it: $19.99 / month, billed annually, for 750 tasks ($29.99 billed monthly).
- 3
There is a free plan
100 tasks a month for 1 user, limited to two-step Zaps, with unlimited Zaps, Tables and Forms. Zapier checks for new data every 15 minutes.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Zaps
Workflows that start from a trigger and run one or more actions. Free accounts are limited to two-step Zaps; Professional adds multi-step Zaps, filters, paths and webhooks.
- 6
App directory
Zapier connects more than 9,000 apps, including Google Sheets, Gmail, Slack and HubSpot. Premium apps are unlimited from the Professional plan.
- 7
Task-based billing
A standard step uses 1 task when it completes; triggers, polling and built-in tools such as Filters and Paths use none. Some steps use more: an MCP tool call 2, a Lead Router step 5, and AI steps 1 to 5 by model tier.
- 8
Refunds: no set window
All sales are final at Zapier, and its refund policy means it: monthly plans, yearly plans and renewals are each named, and a broken app or a missing feature doesn't change the answer. Nothing we read promises a reminder before a yearly renewal, so set one yourself.
- 9
A 2.6 GPA, above 24 of 40
That is against the other automation tools we grade, on value, the free plan, features, ease of use and platforms.
- 10
Keep it
To replace Zapier you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Zapier at a glance
- Pricing
- Free plan, from $19.99 / month, billed annually, for 750 tasks ($29.99 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial of Professional, no credit card required
- Runs on
- Web, Browser extension
- Made by
- Zapier, Inc.
- Category
- Automation
- Our grade
- 2.6 GPA, good
The report card
Best for connecting almost any two apps
Zapier connects more than 9,000 apps so one can set off another, with no code. You pay by the task: the free plan stops at 100 a month with two-step Zaps, $19.99 buys 750 tasks for one user, AI steps can cost up to 5 tasks each, and overages are billed at a rate Zapier doesn't publish. Sharing Zaps means Team at $69, there's no phone app, and if Make has your apps it starts at $9.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $19.99 a month billed annually puts Zapier just past this category's $19 middle, so the price itself is ordinary. What it buys: 750 tasks and one user, where viaSocket gives 17,000 tasks for $18 and Make 5,000 credits for $9. You're paying for the app list, not the allowance. |
| Free plan and trial | C | Free forever, and the caps arrive almost immediately: 100 tasks a month, two steps per Zap, one user, and a check for new data only every 15 minutes. One small job will fit. Two won't. New accounts do get 14 days of Professional with no card. |
| Features | A | The app directory lists more than 9,000 apps, where Make lists about 3,000. On top of that: multi-step Zaps, filters, paths, webhooks, Tables, Forms, Canvas, AI agents and an MCP server. Multi-step Zaps, filters and paths need a paid plan. |
| Ease of use | C | No store rating to go on, since it lives in the browser. And it's a build job: apps to connect, then triggers, actions, filters and paths to think in. One Hacker News commenter called the whole thing an impenetrable mess aimed at marketers. |
| Platforms and integrations | B | A browser and a Chrome extension, and that's your lot. No phone app we could find and nothing for the desktop. What you get instead is connections: 9,000-plus apps, webhooks, an SDK and an MCP server for assistants like Claude and ChatGPT. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Zapier is for
- Fits if one of your apps is obscure, since Zapier lists more than 9,000 of them
- Works for short chains, like a new Stripe payment adding a row in Google Sheets and pinging Slack
Who it is not for
- Pricey if you run thousands of tasks: AI steps cost up to 5 tasks each, and Professional tops out at $3,389 a month
- Tight if you're staying free, with 100 tasks a month, two steps per Zap and new data checked only every 15 minutes
- Watch out: overages are on by default at a higher rate Zapier doesn't publish, and Zaps pause at 3 times your limit
- Pricey if two of you want to share Zaps, because that means Team at $69 a month, while Make starts at $9
- Not for you if you want to build or fix automations from your phone or a desktop app, as there's neither
Good to know
Good for
- Connecting a wide range of cloud apps, including less common ones
- Solo users with light needs who can stay within 100 tasks a month
- Teams that want shared workflows with single sign-on and admin controls
Worth knowing
- The Free plan is limited to 100 tasks a month and two-step Zaps, and checks for new data only every 15 minutes.
- Free and Professional include a single user; sharing workflows with colleagues needs the Team plan.
- Cost rises with volume: Professional runs from $19.99 a month for 750 tasks to $3,389 a month for 2 million, billed annually.
- Tasks beyond the plan limit are billed per task at a higher rate that depends on plan and billing cycle; the rate is not published, and Zaps pause at 3 times the plan's limit.
Part 02 · Tips
Insider tips
What most people miss: ways to pay less, settings worth changing and the catches
6
Things most people miss, each from its own help pages
The things about Zapier that are easy to miss until they cost you: ways to pay less, settings worth changing and the catches at renewal or when you leave. Each one is from Zapier’s own pages, linked beside it.
Read on Oct 17, 2026. Read from Zapier's help centre (replaying runs, pay-per-task billing, the Zap editor, Zap history, exporting account data and the Free plan) on 17 October 2026. Not tried out: these tips are what its own pages say.
- 1
Setting
Turn on Autoreplay so failed runs retry themselves
On Professional, Team and Enterprise, Zapier can replay any run that errored, so a short outage in one app doesn't mean redoing it by hand. The switch is at the top right of the Zap Runs tab in Zap History. Each Zap can override it in its advanced settings.
help.zapier.com - 2
Pay less
Switch off pay-per-task if you'd rather Zaps stop than the bill grow
Accounts opened since January 2024 have it on, so runs carry on past your plan's tasks, up to three times the limit. That's 2,250 tasks on a 750 plan. Only the account owner can turn it off, under Billing and usage, Billing settings, Per-task billing.
help.zapier.com - 3
Easy to miss
Search a Zap for a value and swap it everywhere at once
The editor's search bar finds a value anywhere in a Zap's setup, and in edit mode it replaces it too. Handy when a Slack channel or sheet name changes. The left sidebar also has a change history of who edited, published or switched the Zap off.
help.zapier.com - 4
Privacy
Zap history is wiped after 29 to 69 days
Zapier only keeps the record of each run for 29 to 69 days, and only Enterprise can change that. If you need the records, Zap History lets you download up to 5,000 runs at a time as CSV or JSON, and the file is emailed to you.
help.zapier.com - 5
Leaving
Export my data gives you every Zap as a JSON file
Go to Settings, Security and data, then Export my data. You get an email with a zip that holds Zapfile.json, with every Zap you haven't deleted, plus links to download your run data. Worth doing before you cancel or move to another tool.
help.zapier.com - 6
Pay less
Free Tables stop at 2,500 records, and MCP shares your 100 tasks
Free gives you as many tables as you like, but its help page caps table records at 2,500 and forms at 10 pages. The 100 monthly tasks are shared between Zaps and anything an AI assistant does through Zapier MCP, so a chatty assistant can use them up.
help.zapier.com
Part 03 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19.99
A month to start. There is a free plan too
Zapier has a free plan. Paid plans start at $19.99 / month, billed annually, for 750 tasks ($29.99 billed monthly).
You're paying for the app list, not the allowance.
Free
$0
100 tasks a month for 1 user, limited to two-step Zaps, with unlimited Zaps, Tables and Forms and 15-minute polling.
Professional
$19.99
per month, billed annually, for 750 tasks ($29.99 monthly)
1 user. Multi-step Zaps, unlimited premium apps, webhooks, filters and paths, AI by Zapier and 2-minute polling. Task tiers run up to 2 million a month.
Team
$69
per month, billed annually, for 2,000 tasks ($103.50 monthly)
25 users, shared Zaps, folders and app connections, SAML single sign-on, priority support and 1-minute polling.
Enterprise
Custom
Unlimited users, advanced admin and app controls, SCIM provisioning, custom data retention and annual task limits.
The free plan
100 tasks a month for 1 user, limited to two-step Zaps, with unlimited Zaps, Tables and Forms. Zapier checks for new data every 15 minutes.
Trying it first
14-day free trial of Professional, no credit card required
Read from zapier.com on Oct 9, 2026.
Ways to pay less
Annual discount
33% off with annual billing
Zapier's pricing page says annual subscriptions are billed yearly at 33% off the monthly rate: Professional is $19.99 a month instead of $29.99, and Team $69 instead of $103.50.
Stated on zapier.comNonprofit
Extra 15% off for nonprofits
The pricing page lists an additional 15% discount for non-profit organizations. It does not apply to pay-per-task charges.
Stated on zapier.com
How its prices have moved
- Apr 4, 2024Starter: withdrawn (was $19.99 per month, billed annually, for 750 tasks ($29.99 monthly))The archived copy of 4 April 2024 has no Starter plan, and Professional starts at 750 tasks for the same $19.99, keeping its $49 tier for 2,000; the copy before it, of 21 February 2024, still lists Starter. It was withdrawn between the two.
Part 04 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Workflow automation across 9,000+ apps, with AI agents. Here is what it does, as its own site describes it, and what it covers: public API, AI features, databases, workflow automation.
On top of that: multi-step Zaps, filters, paths, webhooks, Tables, Forms, Canvas, AI agents and an MCP server.
- Zaps
- Workflows that start from a trigger and run one or more actions. Free accounts are limited to two-step Zaps; Professional adds multi-step Zaps, filters, paths and webhooks.
- App directory
- Zapier connects more than 9,000 apps, including Google Sheets, Gmail, Slack and HubSpot. Premium apps are unlimited from the Professional plan.
- Task-based billing
- A standard step uses 1 task when it completes; triggers, polling and built-in tools such as Filters and Paths use none. Some steps use more: an MCP tool call 2, a Lead Router step 5, and AI steps 1 to 5 by model tier.
- Tables, Forms and Canvas
- Tables store the data that workflows read and write, Forms collect it, and Canvas maps out a process. Tables and Forms are unlimited on every plan, including Free.
- Agents, Chatbots and MCP
- AI agents take actions across connected apps, and Zapier MCP gives assistants such as Claude and ChatGPT access to them. Agents and Chatbots are optional add-ons with free tiers.
- Team and admin controls
- Team covers 25 users with shared Zaps, folders and app connections plus SAML SSO. Enterprise adds SCIM provisioning, app controls and custom data retention.
Where it runs
- Web
- Browser extension
What it works with
- Google Sheets
- Gmail
- Slack
- Google Calendar
- HubSpot
- Notion
- Mailchimp
- Stripe
Who makes Zapier
Zapier is made by Zapier, Inc., a privately held company that has worked fully remotely since it started in 2012. It earns money from subscriptions to its paid plans, sold alongside a free plan, and says more than 3.4 million businesses use it.
- Founded
- 2012zapier.com
- Based
- Fully remote, with people in 40 countrieszapier.com
- Ownership
- Privately held. Privately held. Its press page says it raised $1.3 million in 2012 and no further funding, and its founders name Y Combinator and Bessemer Venture Partners as the investors in that round; no parent company is named.zapier.com
- Funding
- Zapier says it raised $1.3 million in 2012 and has taken no further funding. TechCrunch reported the seed round in October 2012 as $1.2 million from Bessemer Venture Partners, Draper Fisher Jurvetson, Kevin Hale and other angels; the founders name Y Combinator and Bessemer.zapier.comycombinator.comtechcrunch.com
- Team
- 800+ people across 40 countries, according to its press pagezapier.com
- Founders and leaders
- Wade Foster, Co-founder and CEOzapier.com
- Bryan Helmig, Co-founder and CTOzapier.com
- Mike Knoop, Co-founderzapier.com
- Hiring
- 11 open roles: 3 in sales, 3 in campaign marketing, and 1 each in finance, data, customer operations, legal and peoplezapier.com
- Partner program
- Free programs for software companies that build integrations (Bronze to Platinum tiers, with App Directory leads and co-marketing), for consultancies (Solution Partners, starting at Certified Zapier Expert) and for creators. No commission rates are published.zapier.com
- Lately
- Zapier Agents is now AI by Zapier · Oct 6, 2026
- Meta selects Zapier as named Connector inside Muse · Sep 29, 2026
- New: Stream real-time log activity to your SIEM · Aug 17, 2026
- ZoomInfo data just got easier to use in Zapier · Aug 7, 2026
Read on Oct 18, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Part 05 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
24/40
Other automation tools it is graded above
Zapier's GPA of 2.6 is higher than 24 of the 40 other automation tools we grade, and level with 7.
It stands best on features (A, above 38 of 40) and worst on free plan and trial (C, above 2).
Its paid plans start at $19.99 a month, against a middle price of $18.50 for the category: 17 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 41 automation tools we grade, cut by the letter each got. Zapier’s own letter is outlined.
- CValue for moneyAbove 10 of 40
- CFree plan and trialAbove 2 of 40
- AFeaturesAbove 38 of 40
- CEase of useAbove 3 of 40
- BPlatforms and integrationsAbove 10 of 40
Price against what you get
Each dot is one of 33 automation tools. Further left costs less; higher up scores better on features, ease of use and platforms. Zapier is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Zapier you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $239.88 a year.
What you could not
- Connections to other products, each kept working as those products change.
- Databases with views, filters and links between them.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: single sign-on and SCIM.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. Zapier’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 06 · Refunds
After you pay
Getting your money back, getting out, and getting help
What happens once you have paid: whether you can get your money back, how to leave, and how to reach a person when something goes wrong. Each is graded from Zapier’s own terms and help pages.
Refunds and cancelling
Ordinary · checked Oct 12, 2026
All sales are final at Zapier, and its refund policy means it: monthly plans, yearly plans and renewals are each named, and a broken app or a missing feature doesn't change the answer. Nothing we read promises a reminder before a yearly renewal, so set one yourself. What you do get is the ordinary way out: you leave by yourself at any time, keep what you paid for to the end of the cycle, and the account carries on with the Free plan. That's a C.
- Refund window
- No set window
- How you cancel
- Yourself, in settings
- Getting your money back
The refund policy says all sales are final: monthly and annual plans, plan upgrades, renewals and add-ons are non-refundable, and a charge is not refunded once processed. Charges after a trial ends are included, and a temporary app issue or a missing feature is described as typically non-refundable. The terms make fees non-refundable except as they expressly state or as the law requires.
Stated on help.zapier.com- How to cancel Zapier
There is no separate cancel button: you cancel by selecting the Free plan on the Billing and usage page, at any time. Its page on downgrades says the change is only scheduled once you finish the checkout step. The terms add that an email, chat or phone request does not count as cancelling, nor does removing your payment method. Add-ons are cancelled separately.
- Open the Billing and usage page
- Click the Manage button
- Select Zapier's Free plan
- What you keep afterwards
You keep the paid plan's features until the end of the billing cycle, monthly or annual, and the account then becomes a free Zapier account instead of closing. On the Free plan, Zaps with more than one action step are turned off and premium apps stop working, but existing data is not lost. Deleting the account is a separate step, which its own help article says cannot be undone.
Stated on help.zapier.com- Renewals
The terms say a subscription renews automatically for another term of the same length unless you downgrade or cancel before the renewal date, at the fees then current. The refund policy lists renewals among the charges that are not refunded and asks you to review your billing and renewal settings regularly. Neither page mentions a reminder before a renewal.
Stated on zapier.com
In your favour
- You can leave on your own at any time, from the Billing and usage page.
- You keep the paid features until the cycle you paid for ends.
- The account drops to the Free plan instead of closing, and your existing data stays.
- The 14-day trial for new users needs no card, so it can't bill you by surprise.
Watch out for
- All sales are final, and that includes a yearly renewal you forgot about.
- No reminder before a renewal is promised. The policy tells you to watch your own billing settings.
- There's no cancel button. You pick the Free plan and finish checkout, or nothing is scheduled.
- Asking support by email or chat to cancel doesn't count as cancelling, the terms say.
Customer support
Good · checked Oct 12, 2026
Pay Zapier anything and you can email a support team it says is there around the clock, which is more than most tools put in writing. Live chat with a real person exists too, on weekdays, but only from Professional's 2,000-task tier up. Smaller Professional plans write in, free users get the community forum, and no page gives a reply time. That's a B.
Ways to get help
Live chat
Live chat is described as real-time support from a person, 12 or more hours a day, 5 days a week. It starts at the Professional plan's 2,000-task tier and is included in Team and Enterprise.
Stated on zapier.comEmail
Paid plans include email support from the technical support team, 24 hours a day, 7 days a week. The comparison table shows it as not included in the Free plan.
Stated on zapier.comContact form or ticket
The Get Help page takes support requests. It asks you to log in first, so the support system can see your Zaps, or lets you continue without logging in.
Stated on zapier.comAccount manager
Enterprise can come with a Technical Account Manager, reached by email or on calls. The pricing page says one is included at a set threshold or as an optional add-on.
Stated on zapier.comHelp centre
The Help Center has written articles on getting started, plans and billing, Zaps, apps and the other Zapier products, open to everyone.
Stated on help.zapier.comCommunity or forum
The Zapier Community is a public forum with sections for how-to questions, troubleshooting, and code and webhooks. Zapier's help page on the Free plan names it as the help that plan includes.
Stated on community.zapier.com
Not listed on Zapier’s pages: phone.
- When people answer
The pricing page says email support runs 24 hours a day, 7 days a week. Live chat is described as 12 or more hours a day, 5 days a week, and screen sharing on Enterprise as Monday to Friday, 6am to 6pm EST.
Stated on zapier.com- How fast it says it replies
Its pages do not say.
- What depends on your plan
Free has no email support and relies on the community. Professional adds email support, and live chat from its 2,000-task tier upwards. Team and Enterprise add priority support, described as faster, prioritised responses. Enterprise adds screen sharing through live chat, and a Technical Account Manager at a set threshold or as an add-on.
Stated on zapier.com
In your favour
- Email support is stated as 24 hours a day, 7 days a week, on every paid plan.
- Live chat is with a person, 12 or more hours a day on weekdays.
- Team and Enterprise get priority support, which moves them up the queue.
- The Help Center and the Community forum are open to everyone, paying or not.
Watch out for
- Live chat only starts at Professional's 2,000-task tier, so the smallest paid plan is email only.
- Free users get no email support at all, just the community forum.
- No reply time is stated for anyone. Priority support is only described as faster.
- Screen sharing and a Technical Account Manager are Enterprise extras.
What these two grades rest on. Read on 12 October 2026: Zapier's terms of service, its refund policy, its help articles on cancelling, downgrading, deleting an account and the Free plan, its pricing page with the support comparison, and its Get Help page. Nobody here cancelled a plan or contacted its support. They are graded apart from the five that make the GPA. How we grade refunds and support.
Part 07 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Make, n8n and IFTTT
The 3 tools Zapier is most often weighed against, with where each one differs from it.
- 2.8GPA
Make
Free plan · from $9/mo
Visual automation builder for multi-step scenarios and AI agents.
- Only Zapier lists a browser extension.
- Only Make lists iOS and Android apps.
- Zapier also covers databases.
- 2.4GPA
n8n
Free plan · from €20/mo
Workflow automation and AI agents you can self-host.
- Only Zapier lists a browser extension.
- n8n is self-hostable, according to its own site.
- Zapier also covers databases.
- 3.0GPA
IFTTT
Free plan · from $2.99/mo
Simple trigger-and-action automations for apps and smart devices.
- Only Zapier lists a browser extension.
- Only IFTTT lists iOS and Android apps.
- Zapier also covers databases.
Part 08 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
19
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Zapier free?
Zapier has a free plan. 100 tasks a month for 1 user, limited to two-step Zaps, with unlimited Zaps, Tables and Forms.
How much does Zapier cost?
Zapier lists 4 plans. Free: $0.
What platforms does Zapier work on?
Zapier is available on Web. It also has a browser extension.
Does Zapier offer any discounts?
Zapier publicly lists the following: 33% off with annual billing; Extra 15% off for nonprofits.
Does Zapier have an Android app?
No Android app was listed when its pages were read on Oct 9, 2026. Zapier is listed for Web.
Does Zapier have an iPhone app?
No iPhone app was listed when its pages were read on Oct 9, 2026. Zapier is listed for Web.
Is Zapier open source?
Zapier is not described as open source on its own site, as read on Oct 9, 2026.
Does Zapier have an API?
Yes. Zapier offers a public API, according to its own site.
What does Zapier integrate with?
Zapier's listing names Google Sheets, Gmail, Slack, Google Calendar, HubSpot, Notion, Mailchimp and Stripe.
Does Zapier have a free trial?
Yes. 14-day free trial of Professional, no credit card required.
Who makes Zapier?
Zapier is made by Zapier, Inc. Privately held.
What are the alternatives to Zapier?
The closest alternatives to Zapier in our directory are Make, n8n and IFTTT.
Does Zapier give refunds?
The refund policy says all sales are final: monthly and annual plans, plan upgrades, renewals and add-ons are non-refundable, and a charge is not refunded once processed.
How do I cancel Zapier?
There is no separate cancel button: you cancel by selecting the Free plan on the Billing and usage page, at any time.
What happens to my data if I cancel Zapier?
You keep the paid plan's features until the end of the billing cycle, monthly or annual, and the account then becomes a free Zapier account instead of closing.
How do I contact Zapier support?
Zapier's pages list these ways to get help: live chat, email, contact form or ticket, account manager, help centre and community or forum.
How does Zapier compare with other automation tools?
Zapier's GPA of 2.6 is higher than 24 of the 40 other automation tools we grade, and level with 7.
Is Zapier good value for money?
ToolGPA grades Zapier C for value for money. Its paid plans start at $19.99 a month, against a middle price of $18.50 for the category: 17 of the 29 others that charge start lower.
Could I make my own version of Zapier?
To replace Zapier you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Zapier’s own pages on Oct 9, 2026, and the grades were given on Oct 10, 2026. Based on Zapier's pricing, task rates, workflows, apps and help pages as of 9 October 2026 and Hacker News threads about it. It has no App Store listing. Also tested with a demo account on 2026-06-11.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Zapier, Inc. Prices change, so check zapier.com before you buy.
Part 09 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Zapier, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/zapier
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Zapier: The Insider's Guide", checked Oct 9, 2026. https://toolgpa.com/tools/zapier
Know someone choosing between automation tools?
Send them this guide: toolgpa.com/tools/zapier/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded automation tools after Zapier, each with an Insider's Guide of its own.
- Automation Insider's GuideEvery one of the 41 automation tools we grade, compared
- IFTTT Insider's GuideSimple trigger-and-action automations for apps and smart devices3.0 GPA
- Node-RED Insider's GuideOpen-source, flow-based programming tool for event-driven apps3.0 GPA
- Ui.Vision Insider's GuideOpen-source browser and desktop automation with computer vision3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Zapier’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Zapier is a trademark of its owner, and this guide is not made, paid for or approved by Zapier, Inc. Prices and plans change: check zapier.com before you buy.