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最佳邮件营销与订阅通讯(2026):我们从28个里排出的前3名

截至2026年10月17日,我们的首选是Mailchimp(GPA 2.8),然后是Sender和Zoho Campaigns。

ToolGPA于2026年10月17日排名 · 条目核对至2026年10月18日

给你的名单发通讯和营销邮件,带注册表单、自动邮件,还能数有多少人打开了。

邮件营销和订阅通讯工具的免费指南

我们评出的邮件营销和订阅通讯工具前三名

Mailchimp comes first because it covers the whole job on the web, iPhone and Android, and its app has far more ratings than any other on record here, though it costs more as a list grows. Sender is second for anyone who wants to pay nothing, with automations free up to 2,500 subscribers. Zoho Campaigns is third, with the higher grade and a $3 starting price, held back by a free plan without workflows. MailerLite narrowly missed: it costs less than Mailchimp, but its free plan stops at 250 subscribers. Kit's free plan takes 10,000 but has no automations.

  1. 第一: Mailchimp

    免费套餐 · $13/月起

    适合:Most small businesses

    Mailchimp covers campaigns, sign-up and popup forms, landing pages, automated flows and an SMS add-on, and runs on the web with iPhone and Android apps that can build and send an email. It connects to Shopify, WooCommerce, Square, Wix, Squarespace, Stripe, Canva and Zapier. Its iPhone and iPad app averages 4.85 from about 51,700 ratings. Know the limits: the free plan stops at 250 contacts and 500 sends a month, Essentials at $13 a month for 500 contacts allows only 4-step flows, and full automations need Standard at $20. Prices climb with the list, to $110 a month on Essentials at 10,000 contacts, and passing a limit bills overages automatically.

    iPhone 和 iPad 应用:在App Store上得4.9分(满分5分)

    Mailchimp的价格和详情
  2. 第二: Sender

    免费套餐 · $9/月起

    适合:Anyone who wants to pay nothing

    Sender's Free Forever plan covers 2,500 subscribers and 15,000 emails a month, with automation workflows, pop-ups, forms, 10 landing pages and transactional email, where Mailchimp's free plan stops at 250 contacts and has no flows. Paid plans start at $9 a month for 500 subscribers and reach $69 a month at 10,000, against $110 on Mailchimp Essentials. It is second because it reaches less far: it runs only in a browser, with no phone app, and free emails, forms and pages carry Sender branding. SMS credits are bought separately and priced by country, and the 30% yearly discount covers a new customer's first year only.

    Sender的价格和详情
  3. 第三: Zoho Campaigns

    免费套餐 · $3/月起

    适合:Small budgets, and businesses already on Zoho

    Zoho Campaigns' Standard plan is $3 a month for 500 contacts, billed yearly ($4 monthly), with unlimited emails, 10 users, A/B tests and workflows, and it is $49 a month billed monthly at 10,000 contacts. The Forever Free plan covers 2,000 contacts, 6,000 emails a month and 5 users. It syncs with Zoho CRM, Bigin, Desk and Books, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier. It is third because the free plan has no automated workflows, cart and purchase emails and pop-ups need Professional at $4.50 a month billed yearly, it runs only in a browser, and texts and WhatsApp are paid for with separate credits.

    Zoho Campaigns的价格和详情

2026年10月17日排的名,依据各条目显示的内容和人们对这个工具的说法,不是我们自己测试出来的。 我们怎么排名

价格与所得

哪些邮件营销和订阅通讯工具最划算?

Going by our grades, Constant Contact and Zoho Campaigns give the most for the money among email marketing and newsletter tools: no tool on this chart scores higher without costing more.

在图表上看全部27个

留着还是自己做

你能自己做一个吗?

A mailing list at its plainest is a table of addresses and a form to join it. Getting thousands of emails into inboxes rather than spam, and staying within the law on consent and unsubscribing, is a service, not an app.

留着28看你0自己做0这些邮件营销和订阅通讯工具里没有一个是该自己做的。

价格
运行平台
必须是

28个工具

工具

  • ActiveCampaign

    邮件营销

    2.4GPA

    Email marketing and multi-step automation priced by contacts

    免费试用 · $15/月起网页版
  • AWeber

    邮件营销

    2.4GPA

    Email marketing for small businesses, with landing pages and a store

    免费套餐 · $12.50/月起网页版
  • beehiiv

    邮件营销

    2.4GPA

    Newsletter platform with paid subscriptions, ads, website and podcast

    免费套餐 · $49/月起网页版
  • Benchmark Email

    邮件营销

    2.2GPA

    Straightforward email campaigns with every feature on every plan

    免费套餐 · $16/月起网页版
  • Brevo

    邮件营销

    2.6GPA

    Email, SMS and WhatsApp marketing priced by emails sent, with a CRM

    免费套餐 · $9/月起网页版
  • Campaign Monitor

    邮件营销

    2.4GPA

    Email marketing for small businesses, nonprofits and agencies

    免费试用 · $11.70/月起网页版
  • Campaigner

    邮件营销

    2.4GPA

    Email marketing with multi-path workflows and audience insights

    免费试用 · $14/月起网页版
  • Constant Contact

    邮件营销

    2.6GPA

    Email, SMS and social marketing for small businesses

    免费试用 · $10.20/月起网页版 · iOS
  • Customer.io

    邮件营销

    2.2GPA

    Data-driven email, SMS, push and in-app messaging for product teams

    免费试用 · $100/月起网页版
  • Drip

    邮件营销

    2.0GPA

    Email automation and pop-ups for online stores

    免费试用 · $39/月起网页版
  • EmailOctopus

    邮件营销

    2.8GPA

    Simple, low-cost email marketing with a free plan for 2,500

    免费套餐 · $9/月起网页版
  • Encharge

    邮件营销

    2.2GPA

    Behavior-based email automation for SaaS and subscription businesses

    免费试用 · $79/月起网页版
  • Flodesk

    邮件营销

    2.4GPA

    Design-led email marketing and checkout for creators

    免费套餐 · $19/月起网页版
  • GetResponse

    邮件营销

    2.4GPA

    Email marketing with automation, webinars, courses and landing pages

    免费套餐 · $19/月起网页版 · iOS · Android
  • iContact

    邮件营销

    2.6GPA

    Email marketing for small businesses, with social posting built in

    免费试用 · $9/月起网页版
  • Kit

    邮件营销

    2.6GPA

    Email marketing and paid newsletters for creators

    免费套餐 · $33/月起网页版
  • Klaviyo

    邮件营销

    2.4GPA

    Email, text and push marketing built on online-store customer data

    免费套餐 · $20/月起网页版
  • Mailchimp

    邮件营销

    2.8GPA

    Email and SMS marketing with automations, priced by contact count

    免费套餐 · $13/月起网页版 · iOS · Android
  • Mailcoach

    邮件营销

    2.2GPA

    Email campaigns priced by emails sent, hosted or self-hosted

    免费试用 · $9.99/月起网页版
  • MailerLite

    邮件营销

    2.6GPA

    Email newsletters, automations, sites and paid subscriptions

    免费套餐 · $12/月起网页版 · iOS
  • Moosend

    邮件营销

    2.6GPA

    Low-cost email campaigns and automation priced by contacts

    免费试用 · $7/月起网页版
  • Omnisend

    邮件营销

    2.4GPA

    Email, SMS and push marketing for online stores, priced by contacts

    免费套餐 · $16/月起网页版
  • Privy

    邮件营销

    2.4GPA

    Pop-ups, email and SMS for small online stores

    免费试用 · $30/月起网页版
  • RGE Studio

    邮件营销

    2.0GPA

    Drag-and-drop email and landing page designer, formerly Beefree

    免费套餐 · $25/月起网页版
  • Sender

    邮件营销

    2.8GPA

    Email and SMS marketing with a free plan for 2,500 subscribers

    免费套餐 · $9/月起网页版
  • SendPulse

    邮件营销

    2.6GPA

    Email campaigns and automation in a wider multichannel suite

    免费套餐 · $9.60/月起网页版 · iOS · Android
  • Sendy

    邮件营销

    2.0GPA

    Self-hosted newsletter app that sends through Amazon SES

    一次性 $69起网页版
  • Zoho Campaigns

    邮件营销

    3.0GPA

    Email, SMS and WhatsApp campaigns that tie into Zoho's apps

    免费套餐 · $3/月起网页版

常见问题

最好的邮件营销和订阅通讯工具是哪些?

截至2026年10月17日,ToolGPA的排名是Mailchimp第一(适合:most small businesses), Sender第二(适合:anyone who wants to pay nothing), Zoho Campaigns第三(适合:small budgets, and businesses already on Zoho)。

ToolGPA怎么给邮件营销和订阅通讯工具排名?

依据每个工具自己页面上写的内容(价格、免费套餐、平台、功能和限制),以及公开的评测和讨论里人们怎么说。不是我们自己测试出来的。第一名给适合最多人的那个,第二和第三给它顾不上的那些读者的最佳选择。