17hats vs ShootProof (2026): which should you pick?

Pick 17hats if

• Fits if you are a freelancer or small studio who wants leads, contracts and invoices in one place
• Works for service businesses that book clients online

Look elsewhere if

• Pricey if you are solo: $60 a month is above most CRM tools
• Watch out: the pricing page also shows a comparison grid with three older plan levels that conflicts with the single plan
• Watch out: bank connect is $5 a month extra, and extra users and brands are bought separately
• Watch out: payments run through Stripe or Square only, and a 50% first-purchase discount is a sale banner

Pick ShootProof if

• Fits if you are a photographer who sells prints to clients
• Works for those starting on a 100-photo free plan

Look elsewhere if

• Tight if you stay free, as it stops at 100 photos and has no video or invoicing
• Too light for a general sales pipeline, as the CRM features are photographer-focused
• Watch out: the plan prices on the page were part of a sale ending 12/1/2026
• Watch out: storage runs from 20 GB on Starter up to unlimited photos plus 150 GB video on Premium

17hats

• The pricing page also shows a comparison grid with three older plan levels, which conflicts with the single plan shown above it; confirm the plan before buying.
• Bank connect is an extra $5 a month, and extra users and brands are bought separately.
• Payments run through Stripe or Square only.
• The pricing page shows a 50% discount on a first yearly or two-year purchase, which is a sale banner and may change.

ShootProof

• Plan prices could not be read reliably: the page runs a Cyber November sale (50% off) that expires 12/1/2026.
• The free plan stores 100 photos and has no video, invoicing, e-signed contracts or multiple brands.
• Storage tiers run from 20 GB on Starter to unlimited photos plus 150 GB of video on Premium.
• It is aimed at photographers; its CRM features are lighter than a general sales CRM.

17hats

Client and lead management

Contacts, projects, tags and custom fields, with lead capture forms and an auto-responder for new leads.

Contracts, quotes and invoices

Documents with e-signature, payment schedules and saved cards, paid through Stripe or Square.

Pipelines and workflows

Visual pipelines and automated workflows that trigger tasks and emails across a client's journey.

Online scheduling

Clients pick a service, date and time, with Zoom links and payment at booking on the advanced version.

SMS texting

Text clients from inside the CRM, which the vendor lists as a built-in feature.

Bookkeeping and reports

Transaction categorizing plus sales tax, profit and loss, and receivables reports.

ShootProof

Client galleries

Unlimited galleries with your logo and watermark, digital download controls, slideshows and reels.

Selling prints and downloads

Set your own prices, sell lab prints, products and videos, and keep sales commission-free.

Invoicing and contracts

Paid plans include invoices with customizable tipping and e-signed contracts; the free plan has neither.

Online booking

Clients can book sessions and pay online; the plan comparison lists booking as unlimited for a fee.

Email marketing and reports

Email campaigns and sales reports are listed on every plan, including the free one.

Branded mobile gallery app

Clients can view galleries in a custom app: up to 5 on the free plan and unlimited on paid plans.

17hats

• Monthly$60

  per month, billed monthly

  The one all-inclusive plan, billed every month. Bank connect costs $5 a month extra.

• Yearly$600

  per year

  Same plan billed yearly, which works out to $50 a month. The page also shows a first-purchase price of $300.

• Bi-Yearly$800

  for 2 years, billed every two years

  Same plan billed every two years, which works out to about $33 a month. The page also shows a first-purchase price of $400.

ShootProof

Pricing could not be confirmed. See shootproof.com.

17hats

• Annual discount

  Yearly and two-year billing

  The pricing page lists $600 a year or $800 for two years, against $60 a month.

• Other savings

  50% off a first purchase

  A sale on the pricing page shows a first yearly plan for $300 or a first two-year plan for $400, with no end date stated and a 30-day money-back guarantee.

ShootProof

• Other savings

  Cyber November sale: 50% off any plan

  ShootProof's plans page lists 50% off the first 12 months on monthly plans and the first year on annual plans, with the offer expiring 12/1/2026.