AB Tasty vs Convert Experiences (2026): which should you pick?
As of Nov 13, 2026, Convert Experiences grades higher than AB Tasty: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
AB Tasty grades higher on value for money. Convert Experiences grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Convert Experiences
A/B testing and full-stack experimentation priced by tested users
Which one is for you
Pick AB Tasty if
- Fits if you run tests and personalisation on a busy site
- Works for teams that want testing and feature flags from one vendor
Look elsewhere if
- Skip it if you need a price first: none could be read
- Not for you if you want a free plan or trial, as none is on record
- Watch out: the documentation marks Flagship as deprecated
- Too heavy for a small site that just needs to count visitors
Pick Convert Experiences if
- Fits if you run A/B tests on a site with a team that can set them up
- Works for stores that test on Shopify
Look elsewhere if
- Pricey if you're small, at $299 to $399 a month with no free plan
- Watch out: overuse costs $399 per extra 100K tested users on Growth
- Tight if you test a lot, with 5 projects and 5 active experiences each
- Watch out: multivariate, full-stack and flags need Pro at $420
- Not for you if you want development help, as no plan includes it
How we grade them
| 1.6GPAAB TastyWeak | 2.2GPAConvert ExperiencesFair | |
|---|---|---|
| Value for money | CNo price could be read; the pricing page answered us with a bot check. With nothing to compare, it sits in the middle. | D$299 a month billed yearly ($399 monthly), at the dearest tenth of analytics tools, which start at $299. |
| Free plan and trial | FNo free plan or free trial is on record for it. | C15-day trial with no card. No free plan. |
| Features | CWeb experimentation, feature experimentation, commerce tools and AI features. The docs mark Flagship as deprecated. | BA/B and split URL tests, heatmaps, Shopify testing and an MCP server. Multivariate and full-stack testing wait for Pro. |
| Ease of use | CNo rating on record. You install a site tag and learn a dashboard. | CNo rating read. Tests, goals and tracking to build and set up. |
| Platforms and integrations | CWeb only, with no integrations named on the listing. | BWeb only, with Google Analytics, Mixpanel, HubSpot, Shopify and others. |
| Best for | A/B testing and personalisation for larger sites | A/B testing for websites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AB Tasty and Convert Experiences. How we grade
Where they differ
- Convert Experiences also covers dashboards.
At a glance
| AB Tasty | Convert Experiences | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $299 per month, billed annually ($399 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 15-day free trial, no credit card required |
| Web | ||
| Made by | AB Tasty | Convert Insights Inc. |
| Price read from | Not confirmed | convert.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
AB Tasty
- No prices could be read: the vendor's homepage and pricing page answered with a bot check.
- The product is used through a browser dashboard and a site tag; no desktop apps are documented.
- The documentation marks its Flagship product as deprecated.
Convert Experiences
- There is no free plan; the entry price is $399 a month, or $299 billed annually.
- Overuse is billed: $399 per extra 100K tested users on Growth and $699 per 250K on Pro.
- Growth caps projects at 5 and active experiences at 5 per project; multivariate and full-stack testing need Pro.
- The pricing page says none of the plans include development support.
Key features
AB Tasty
- Web experimentation and personalization
- Documented tools for running tests and personalized experiences on a website, installed with a tag.
- Feature experimentation and rollout
- Experiments and gradual rollouts of features, with an API and SDKs for developers.
- Commerce tools
- Recommendations, merchandising and search for online stores.
- Evi AI tools
- A suite of AI features that includes idea generation and analysis of test results.
- Widgets
- Ready-made on-site widgets for adding engagement elements to a page.
Convert Experiences
- A/B and split URL testing
- Runs A/B and split URL or redirect tests with targeting and goals; the vendor says its snippet renders variations without flicker.
- Full-stack experimentation
- Server-side testing with SDKs for PHP, Python, Ruby, iOS, Android and JavaScript, plus feature flags on the Pro plan.
- Advanced test types
- Multivariate, multipage and multi-arm bandit tests and sequential testing are on Pro and Enterprise rather than Growth.
- Shopify testing
- The pricing page lists Shopify price testing, shipping testing and theme testing among its features.
- Heatmaps and quality checks
- Includes heatmaps, a QA wizard and a sample ratio mismatch check to catch broken test setups.
- MCP server and AI workflows
- A scoped-access MCP server lets testers operate Convert Experiences from an AI assistant; the vendor describes the AI features as optional.
Plans
AB Tasty
Pricing could not be confirmed. See abtasty.com.
Convert Experiences
Growth$299
per month for 100K tested users, billed annually ($399 billed monthly)
5 projects, 5 active experiences per project, 10 domains, A/B and split URL testing, heatmaps and an MCP server. $3,588 billed yearly.
Pro$420
per month for 100K tested users, billed annually ($599 billed monthly)
Adds multivariate and multipage testing, full stack and feature flags, SSO and phone support. 30 projects. $5,040 billed yearly.
EnterpriseCustom
1M tested users a month, unlimited projects, data segregation, custom contracts and an SLA. Annual billing only.
Ways to pay less
AB Tasty
No public discounts listed.
Convert Experiences
- Annual discount
25% off Growth and 30% off Pro, billed yearly
Paying the full year up front saves 25% on Growth ($3,588 against $399 a month) and 30% on Pro ($5,040 against $599 a month).
Common questions
Which is cheaper, AB Tasty or Convert Experiences?
As of Nov 13, 2026, AB Tasty has no price we could confirm, and Convert Experiences starts at $299 per month, billed annually ($399 billed monthly).
Which has a free plan, AB Tasty or Convert Experiences?
As of Nov 13, 2026, neither AB Tasty nor Convert Experiences has a free plan. Convert Experiences has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.