Convert Experiences vs Wingify (2026): which should you pick?

Pick Convert Experiences if

• Fits if you run A/B tests on a site with a team that can set them up
• Works for stores that test on Shopify

Look elsewhere if

• Pricey if you're small, at $299 to $399 a month with no free plan
• Watch out: overuse costs $399 per extra 100K tested users on Growth
• Tight if you test a lot, with 5 projects and 5 active experiences each
• Watch out: multivariate, full-stack and flags need Pro at $420
• Not for you if you want development help, as no plan includes it

Pick Wingify if

• Fits if your growth team runs website tests every week
• Works for online shops that test product and checkout pages

Look elsewhere if

• Skip it if you want to see a price before talking to sales
• Not for you if you just want recordings and heatmaps, which free tools cover
• Tight if you need SSO, the API or approval workflows, which are Enterprise features
• Watch out: recordings and heatmaps are kept 30 days on Growth and 60 on Pro, and multivariate tests start on Pro
• Watch out: VWO and AB Tasty agreed to merge in 2026; the announcement says existing contracts stay unchanged

Convert Experiences

• There is no free plan; the entry price is $399 a month, or $299 billed annually.
• Overuse is billed: $399 per extra 100K tested users on Growth and $699 per 250K on Pro.
• Growth caps projects at 5 and active experiences at 5 per project; multivariate and full-stack testing need Pro.
• The pricing page says none of the plans include development support.

Wingify

• No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
• Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
• Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
• VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.

Convert Experiences

A/B and split URL testing

Runs A/B and split URL or redirect tests with targeting and goals; the vendor says its snippet renders variations without flicker.

Full-stack experimentation

Server-side testing with SDKs for PHP, Python, Ruby, iOS, Android and JavaScript, plus feature flags on the Pro plan.

Advanced test types

Multivariate, multipage and multi-arm bandit tests and sequential testing are on Pro and Enterprise rather than Growth.

Shopify testing

The pricing page lists Shopify price testing, shipping testing and theme testing among its features.

Heatmaps and quality checks

Includes heatmaps, a QA wizard and a sample ratio mismatch check to catch broken test setups.

MCP server and AI workflows

A scoped-access MCP server lets testers operate Convert Experiences from an AI assistant; the vendor describes the AI features as optional.

Wingify

A/B, split URL and multivariate tests

Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.

Test statistics and guardrails

Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.

Heatmaps and session recordings

Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.

Personalization and feature rollouts

Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.

Wingz AI

An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.

Convert Experiences

• Growth$299

  per month for 100K tested users, billed annually ($399 billed monthly)

  5 projects, 5 active experiences per project, 10 domains, A/B and split URL testing, heatmaps and an MCP server. $3,588 billed yearly.

• Pro$420

  per month for 100K tested users, billed annually ($599 billed monthly)

  Adds multivariate and multipage testing, full stack and feature flags, SSO and phone support. 30 projects. $5,040 billed yearly.

• EnterpriseCustom

  1M tested users a month, unlimited projects, data segregation, custom contracts and an SLA. Annual billing only.

Wingify

Pricing could not be confirmed. See wingify.com.

Convert Experiences

• Annual discount

  25% off Growth and 30% off Pro, billed yearly

  Paying the full year up front saves 25% on Growth ($3,588 against $399 a month) and 30% on Pro ($5,040 against $599 a month).

Wingify

• Nonprofit

  Preferential pricing for nonprofits

  Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.