Acuity Scheduling vs CoachAccountable (2026): which should you pick?

Pick Acuity Scheduling if

• Fits if you run a salon, studio, tutoring or coaching business and want clients to book and pay themselves
• Works for businesses that take a deposit or the full fee at booking to cut no-shows

Look elsewhere if

• Skip it if you want to start free: there's no free plan, and the trial lasts 7 days
• Pricey if you're one person who just needs a booking link, at $16 a month ($20 monthly) for one calendar
• Tight if you have staff or locations: Starter has 1 calendar, Standard 6 and Premium 36
• Watch out: text reminders, the waitlist, packages, memberships and gift certificates start on Standard at $27
• Pricey if you need a HIPAA BAA, the Acuity footer removed, or the custom API: all Premium only, at $49

Pick CoachAccountable if

• Fits if you coach a handful of clients and want billing and tracking in one place
• Works for coaches who want every feature on every plan

Look elsewhere if

• Pricey if you grow: $250 a month at 50 clients and $800 at 200
• Tight if you coach couples or groups, as each person counts as a separate client
• Watch out: SMS reminders work only in the US, Canada, the UK and Australia
• Not for you if you want an app, as the pages list no separate mobile apps

Acuity Scheduling

• There is no free plan. When the 7-day trial ends, a paid plan is needed to keep using the account.
• Plans are capped by calendars, which map to staff or locations: 1 on Starter, 6 on Standard and 36 on Premium.
• Text reminders, the waitlist, memberships, packages and gift certificates need Standard or Premium.
• Hiding the "Powered by Acuity Scheduling" footer, signing a HIPAA BAA, and custom API and CSS are Premium-only.

CoachAccountable

• Cost follows active clients; each person in a group or couple counts as a separate client.
• No discounts for nonprofits or schools: the page says one plan applies to everyone.
• SMS reminders are available in the US, Canada, the UK and Australia only.
• Works in a browser with no installation; the pages list no separate mobile apps.

Acuity Scheduling

Branded booking page

Clients self-schedule, reschedule or cancel on a page with your logo and colors. Share it as a link or QR code, or embed it in a Squarespace site or another website.

Payments, deposits and invoicing

Take full payment, a deposit or a card on file at booking through Stripe, Square or PayPal, and send invoices. The mobile app accepts in-person payments, including tap-to-pay.

Reminders and intake forms

Automated email confirmations, updates and reminders on every plan, with custom intake forms at booking. Text message reminders start on Standard.

Calendar sync and availability rules

Syncs with Google Calendar, Outlook and iCloud to block busy times. Set daily appointment limits, buffers between bookings and room or resource restrictions.

Classes, packages and memberships

Offer one-to-one services or group classes and workshops. Standard and Premium can sell appointment packages, subscriptions, memberships and gift certificates.

AI Booking Assistant

An AI chat bot that helps clients get booked on the scheduling page. It is available on the Premium plan only.

CoachAccountable

Scheduling

A booking widget, individual and group sessions, pre- and post-session forms, recurring appointments and sync with Google, Outlook and Apple calendars.

Client work between sessions

Action plans, metrics, worksheets, private and shared notes, and a client portal with SMS and email reminders.

Contracts and billing

Digital agreements with timestamps, recurring and installment invoices, packages and memberships paid through Stripe, Square or PayPal.

Courses

Self-paced, calendar-based and group courses with content drip and onboarding task automation.

Team management

Custom access roles, master coach permissions, coach oversight and engagement reports for coaching organizations.

Reporting

Invoicing, appointment, activity, follow-through and form-answer reports, filterable by group or company.

Acuity Scheduling

• Starter$16

  per month, billed annually ($20 billed monthly)

  1 calendar, payments through Stripe, Square, PayPal or Venmo, email reminders, custom client forms and automatic time zone conversion.

• Standard$27

  per month, billed annually ($34 billed monthly)

  Up to 6 calendars, plus text reminders, an appointment waitlist, memberships, packages and gift certificates.

• Premium$49

  per month, billed annually ($61 billed monthly)

  Up to 36 calendars, plus the AI Booking Assistant, a BAA for HIPAA compliance, logo removal, per-staff time zones, and custom API and CSS.

• EnterpriseCustom

  Unlimited calendars and scheduling instances, VIP account management, additional APIs and a central dashboard; priced through sales.

CoachAccountable

• Starter$20

  per month for up to 2 active clients

  Full system, unlimited coaches and administrators. Price rises with active clients.

• Level 2$70

  per month for up to 10 active clients

  The same features as every plan. Level 1 is $40 a month for 5 clients.

• Level 4$250

  per month for up to 50 active clients

  Level 3 is $120 a month for 20 clients, and Level 5 is $400 a month for 100.

• Level 6$800

  per month for up to 200 active clients

  Higher steps continue to $4,000 a month for 1,000 clients (Level 8).

Acuity Scheduling

• Annual discount

  Save 20% by paying annually

  Acuity's pricing page lists a 20% saving on annual billing: Starter is $16 instead of $20 per month, Standard $27 instead of $34 and Premium $49 instead of $61.

CoachAccountable

No public discounts listed.