Adaptify SEO vs Outrank (2026): which should you pick?
As of Oct 23, 2026, Adaptify SEO and Outrank share a 2.2 GPA, neither has a free plan, and Outrank starts cheaper, at $99 a month against $499 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Adaptify SEO
Automated SEO content, PR backlinks and AI visibility, per site
Outrank
Autopilot SEO blog writer that publishes daily and trades backlinks
Which one is for you
Pick Adaptify SEO if
- Fits if you run SEO for several client sites and want content and links produced for you
- Works for Webflow sites that want articles published without copying them in
Look elsewhere if
- Pricey if you have one site, at $499 a month, or $999 for 3 client sites
- Not for you if you want a free plan, as there's only a 7-day trial
- Watch out: its terms say all sales are final, with no refunds unless the law requires one
- Watch out: PR backlinks vary from 1 to 20 a month per site, and unlimited articles fall under a fair use policy
- Watch out: the pages don't name which AI engines the AI visibility tracking covers
Pick Outrank if
- Fits if you run one business site and want an article posted to it every day without writing it
- Works for agencies running several sites, as the bill drops 10% to 20% across 2 to 25 sites
Look elsewhere if
- Pricey if you pay monthly, at $99 for one site against $999 for a whole year
- Watch out: backlinks are a swap, so your own articles carry links to other customers' sites
- Tight if you need more than 30 articles a month, as 60 or 90 cost $85 or $160 a month on top
- Watch out: human editing is a separate $1,399 a month, and extra backlink plans run $199 to $1,899
- Watch out: the trial's length isn't stated, and articles written during it carry an Outrank watermark
How we grade them
| 2.2GPAAdaptify SEOFair | 2.2GPAOutrankFair | |
|---|---|---|
| Value for money | D$499 a month for 1 site. It's a service, so it's set against its listed alternatives: about five times Outrank's $99. What the extra buys is 1 to 20 PR backlinks a month and unlimited articles and seats. Three sites are $999. | D$99 a month for one site and 30 articles, which is where this category's dearest tenth starts. Paying $999 for the year brings it to about $83.25 a month, the dearer quarter. 60 or 90 articles cost $85 or $160 a month more. |
| Free plan and trial | CNo free plan, but both plans have a 7-day free trial. After it, the way in is $499 a month. | CNo free plan. You can sign up and see the keyword research and articles before paying, but the trial's length isn't stated and trial articles carry an Outrank watermark. |
| Features | BKeyword clusters and a content calendar, AI articles published to the site, PR backlinks, AI visibility and prompt tracking, technical and local SEO, and reports. It covers the whole job, though the AI engines tracked aren't named. | BKeyword research with live volume and difficulty, a 30-day plan, a daily article with images, publishing to seven CMSs, backlink swaps and flags on articles that need a rewrite. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. The work is done for you, but there's a site to connect, keywords and client approvals to review, and a dashboard to learn. | CNo rating on record. You connect a CMS or a webhook and look over a 30-day plan, and the backlinks depend on hosting other sites' links in your posts. |
| Platforms and integrations | BWeb, publishing to Webflow, WordPress, Shopify, Squarespace, HubSpot CMS and Duda, and working with Yoast SEO and Rank Math. No phone or desktop app. | BWeb only, with no desktop or phone app. It publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost, or through a webhook, and has an API. |
| Best for | done-for-you SEO content and links for agencies | a blog that posts an article a day for you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adaptify SEO and Outrank. How we grade
Where they differ
- Adaptify SEO also covers reports, AI search visibility and link outreach.
- Outrank also covers image generation and internal linking.
At a glance
| Adaptify SEO | Outrank | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $499 per month for 1 site, billed monthly | $99 per month for 30 articles, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial on both plans | Free trial before subscribing; trial articles carry an Outrank watermark |
| Web | ||
| Made by | Adaptify Ltd. | Outrank SAS |
| Price read from | adaptify.ai | outrank.so |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Adaptify SEO
- There is no free plan, only a 7-day free trial, and one site costs $499 a month.
- Adaptify's terms say all sales are final, with no refunds unless the law requires one or the company chooses to give one.
- The pages do not name which AI engines the AI visibility tracking covers.
- The number of PR backlinks varies from 1 to 20 a month per site, and unlimited articles are subject to a fair use policy.
Outrank
- The plan covers 30 articles a month for one site; 60 or 90 articles cost $85 or $160 a month more.
- Backlinks work as an exchange: your own articles host links to other sites. Extra backlink plans cost $199 to $1,899 a month.
- Human editing of every article is a separate service at $1,399 a month.
- The trial length is not stated, and articles written during the trial carry an Outrank watermark.
Key features
Adaptify SEO
- Keyword strategy
- Analyzes the site and its competitors, groups keywords into clusters and turns them into a content calendar; you can add your own keywords too.
- Articles published to Webflow
- Writes articles with AI, adds images and infographics, links them to each other and publishes them straight to the site. Volume is unlimited under a fair use policy.
- PR backlinks
- Pitches the site to news and PR outlets for backlinks: 1 to 20 a month per site, at an average domain rating of 45.
- AI visibility and prompt tracking
- Tracks how the site appears in AI search answers and turns tracked prompts into new content.
- Technical and local SEO
- Includes an SEO readiness report, technical SEO improvements, automated indexing, local SEO and live monitoring.
- Reporting and client portal
- One dashboard for content, links and rankings; Multi-Site adds white-label reports with AI summaries and a branded portal on your own domain.
Outrank
- Daily article autopilot
- Builds a 30-day content plan from your niche and competitors, then writes and publishes one article a day with titles, meta descriptions and images.
- Keyword research
- Unlimited keyword research on autopilot or in chat, with live search volume and difficulty, dropped straight onto the content calendar.
- Automated backlinks
- Places links to your site inside relevant articles on other blogs and checks each one. You earn the credits by hosting links in your own articles.
- Publishing and a free blog
- Publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost or a webhook, or to a free Outrank-hosted blog on your own domain.
- Brand voice and 150+ languages
- Matches the style of articles you have already published and writes in more than 150 languages, with in-article images and YouTube videos.
- Review and refresh
- Scheduled articles can be generated up to 7 days early for review, and underperforming articles are flagged for a rewrite.
Plans
Adaptify SEO
Single Site$499
per month for 1 site, billed monthly
Unlimited articles and seats, publishing to the site, 1 to 20 PR backlinks a month, keyword research, technical and local SEO, AI visibility and prompt tracking.
Multi-Site$999
per month for 3 sites ($333 a site), billed monthly
Everything in Single Site plus a white-label client portal, client approvals and white-label reports. The price rises with the number of client sites.
Outrank
Organic Growth$99
per month for 30 articles, billed monthly
One website, 30 articles a month, unlimited users, keyword research, automated backlinks and every integration. Shown as reduced from a crossed-out $199.
Ways to pay less
Adaptify SEO
No public discounts listed.
Outrank
- Annual discount
$999 a year with yearly billing
Outrank's pricing page offers the Organic Growth plan at $999 a year, which it says saves $189 against paying $99 monthly.
- Other savings
Up to 20% off for several websites
Volume discounts apply to the whole subscription: 10% for 2 to 4 sites, 15% for 5 to 19 and 20% for 20 to 25. Over 25 sites is quoted on request.
Common questions
Which is cheaper, Adaptify SEO or Outrank?
As of Oct 23, 2026, Outrank is cheaper to start with: $99 a month, against $499 a month for Adaptify SEO. Adaptify SEO starts at $499 per month for 1 site, billed monthly, and Outrank starts at $99 per month for 30 articles, billed monthly.
Which has a free plan, Adaptify SEO or Outrank?
As of Oct 23, 2026, neither Adaptify SEO nor Outrank has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.