Koala vs Outrank (2026): which should you pick?
As of Oct 23, 2026, Koala grades higher than Outrank: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Koala grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Koala
AI article writer with SERP analysis, internal links and an SEO agent
Outrank
Autopilot SEO blog writer that publishes daily and trades backlinks
Which one is for you
Pick Koala if
- Fits if you run a blog or affiliate site and publish articles in volume
- Works for WordPress and Shopify sites that want drafts sent straight to the site
Look elsewhere if
- Not for you if you want a free plan, as the free allowance is one-time
- Watch out: word allowances assume one model, and the others count double or triple
- Tight if you lean on the SEO agent, at 25 messages a month on Starter and 50 on Professional
- Pricey if you write for several brands, as each extra one is $29 a month
- Watch out: refunds come only within 15 days, and only if under 15,000 words and 100 credits were used
Pick Outrank if
- Fits if you run one business site and want an article posted to it every day without writing it
- Works for agencies running several sites, as the bill drops 10% to 20% across 2 to 25 sites
Look elsewhere if
- Pricey if you pay monthly, at $99 for one site against $999 for a whole year
- Watch out: backlinks are a swap, so your own articles carry links to other customers' sites
- Tight if you need more than 30 articles a month, as 60 or 90 cost $85 or $160 a month on top
- Watch out: human editing is a separate $1,399 a month, and extra backlink plans run $199 to $1,899
- Watch out: the trial's length isn't stated, and articles written during it carry an Outrank watermark
How we grade them
| 2.4GPAKoalaFair | 2.2GPAOutrankFair | |
|---|---|---|
| Value for money | CStarter is $25 a month for 45,000 words and 500 credits, between this category's cheaper quarter ($20) and its middle ($45). The SEO-scored editor, the Search Console dashboard and Deep Research start at Professional, $49. | D$99 a month for one site and 30 articles, which is where this category's dearest tenth starts. Paying $999 for the year brings it to about $83.25 a month, the dearer quarter. 60 or 90 articles cost $85 or $160 a month more. |
| Free plan and trial | CNo ongoing free plan. A new account gets a one-time 5,000 words and 25 credits with no card, which is enough for a look and not much more. | CNo free plan. You can sign up and see the keyword research and articles before paying, but the trial's length isn't stated and trial articles carry an Outrank watermark. |
| Features | BAn article writer working from the ranking pages, an SEO agent that plans from Search Console, automatic internal links, publishing to four CMSs, Amazon affiliate articles, an API and an MCP server. The whole job, though the scored editor starts at Professional. | BKeyword research with live volume and difficulty, a 30-day plan, a daily article with images, publishing to seven CMSs, backlink swaps and flags on articles that need a rewrite. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. There's Brand DNA to set up, Search Console and a CMS to connect, and words and credits counted separately. | CNo rating on record. You connect a CMS or a webhook and look over a 30-day plan, and the backlinks depend on hosting other sites' links in your posts. |
| Platforms and integrations | BWeb, publishing to WordPress, Shopify, Webflow and Ghost, with Zapier, Make, Search Console, Analytics, an API and an MCP server. No desktop or phone app. | BWeb only, with no desktop or phone app. It publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost, or through a webhook, and has an API. |
| Best for | AI blog articles published straight to your CMS | a blog that posts an article a day for you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Koala and Outrank. How we grade
Price against what you get
Koala starts at $25 a month and scores 2.7 out of 4 on features, ease of use and platforms. Outrank starts at $99 a month and scores 2.7.
They score the same, and Koala starts $74 a month lower. Of the other SEO content tools on the chart, 1 scores higher than Koala for less, and 1 scores higher than Outrank for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Koala also covers content optimization.
At a glance
| Koala | Outrank | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed monthly | $99 per month for 30 articles, billed monthly |
| Free plan | None | None |
| Free trial | Free account with a one-time 5,000 words and 25 credits, no credit card required | Free trial before subscribing; trial articles carry an Outrank watermark |
| Web | ||
| Made by | F5 Media, LLC | Outrank SAS |
| Price read from | koala.sh | outrank.so |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Koala
- There is no ongoing free plan; new accounts get a one-time 5,000 words and 25 credits.
- Word allowances assume the GPT-6 Luna model; GPT-6.1 Sol and Claude Sonnet 5 count double and Claude Opus 5.5 triple.
- The SEO agent is capped at 25 messages a month on Starter and 50 on Professional; Boost removes the cap.
- Extra brands cost $29 a month each; refunds are given within 15 days only if under 15,000 words and 100 credits were used.
Outrank
- The plan covers 30 articles a month for one site; 60 or 90 articles cost $85 or $160 a month more.
- Backlinks work as an exchange: your own articles host links to other sites. Extra backlink plans cost $199 to $1,899 a month.
- Human editing of every article is a separate service at $1,399 a month.
- The trial length is not stated, and articles written during the trial carry an Outrank watermark.
Key features
Koala
- KoalaWriter
- Drafts articles that cover the entities and terms shared by the ranking pages, with Deep Research sources from Professional, AI images and a bulk mode.
- Brand DNA and SEO agent
- Reads your website or Google Maps listing once, then plans topics from your Search Console and Analytics with built-in keyword, backlink and SERP data.
- Automatic internal linking
- KoalaWriter indexes your site and places internal links in each article; KoalaLinks adds links and schema markup across existing pages from Professional.
- One-click publishing
- Publishes drafts or finished posts to WordPress, Shopify, Webflow and Ghost, or anywhere else through webhooks for Zapier and Make.
- Amazon affiliate articles
- Writes product roundups and single-product reviews from live Amazon data, including product details and customer reviews.
- API and MCP server
- Every paid plan can write by API or connect an AI assistant to 62 SEO tools; research calls cost 0.1 to 4 credits each.
Outrank
- Daily article autopilot
- Builds a 30-day content plan from your niche and competitors, then writes and publishes one article a day with titles, meta descriptions and images.
- Keyword research
- Unlimited keyword research on autopilot or in chat, with live search volume and difficulty, dropped straight onto the content calendar.
- Automated backlinks
- Places links to your site inside relevant articles on other blogs and checks each one. You earn the credits by hosting links in your own articles.
- Publishing and a free blog
- Publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost or a webhook, or to a free Outrank-hosted blog on your own domain.
- Brand voice and 150+ languages
- Matches the style of articles you have already published and writes in more than 150 languages, with in-article images and YouTube videos.
- Review and refresh
- Scheduled articles can be generated up to 7 days early for review, and underperforming articles are flagged for a rewrite.
Plans
Koala
Starter$25
per month for 45,000 words, billed monthly
500 credits a month, 1 brand, 25 agent messages, bulk writing, publishing integrations, the API and MCP server.
Professional$49
per month for 100,000 words, billed monthly
1,000 credits, 50 agent messages, Search Console and Analytics dashboard, SEO-scored editor, Deep Research and KoalaLinks for 50 sites.
Boost$99
per month for 250,000 words, billed monthly
2,500 credits a month, the full Brand DNA experience with no agent message cap, and content calendar autopilot.
Growth$179
per month for 500,000 words, billed monthly
Everything in Boost with 5,000 credits a month and 3 brands.
Elite$350
per month for 1,000,000 words, billed monthly
Everything in Boost with 10,000 credits a month and 7 brands.
Advanced$500
per month for 1,500,000 words, billed monthly
Everything in Boost with 12,500 credits a month and 12 brands. Scale plans go on up to $2,000 a month.
Outrank
Organic Growth$99
per month for 30 articles, billed monthly
One website, 30 articles a month, unlimited users, keyword research, automated backlinks and every integration. Shown as reduced from a crossed-out $199.
Ways to pay less
Koala
- Annual discount
Save 20% with annual billing
Koala's pricing page offers 20% off every plan with annual billing, with the whole year's words and credits given up front.
Outrank
- Annual discount
$999 a year with yearly billing
Outrank's pricing page offers the Organic Growth plan at $999 a year, which it says saves $189 against paying $99 monthly.
- Other savings
Up to 20% off for several websites
Volume discounts apply to the whole subscription: 10% for 2 to 4 sites, 15% for 5 to 19 and 20% for 20 to 25. Over 25 sites is quoted on request.
Common questions
Which is cheaper, Koala or Outrank?
As of Oct 23, 2026, Koala is cheaper to start with: $25 a month, against $99 a month for Outrank. Koala starts at $25 per month, billed monthly, and Outrank starts at $99 per month for 30 articles, billed monthly.
Which has a free plan, Koala or Outrank?
As of Oct 23, 2026, neither Koala nor Outrank has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.