Addlly AI vs AthenaHQ (2026): which should you pick?
As of Oct 23, 2026, AthenaHQ grades higher than Addlly AI: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Addlly AI grades higher on value for money. AthenaHQ grades higher on the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AthenaHQ
Credit-based AI search tracking with content optimization agents
Free plan · from $245/mo
Which one is for you
Pick Addlly AI if
- Fits if you'd rather have someone run your AI search work than learn a dashboard
- Works for online sellers who want citations checked page by page, which needs Pro
Look elsewhere if
- Not for you if you want to sign up and start today, as every engagement begins with a discovery call
- Skip it if you need a price up front: the audit and the monthly fee are only quoted by sales
- Too light for several markets or brands on Basic or Pro, which cover one market and five engines
- Pricey if your team needs training on Pro, a one-time add-on from $1,500
- Watch out: there's no free plan or trial of the platform, and no integrations are listed
Pick AthenaHQ if
- Fits if you want to look at real AI answers about your brand before paying anything
- Works for shops checking their products in ChatGPT, AI Mode and Gemini shopping results
Look elsewhere if
- Pricey if you outgrow the free credits, as the next step is $245 a month on yearly billing
- Tight if you track lots of prompts every day, because every answer spends a credit
- Skip it if you need Claude, AI Mode or Grok on the free plan, as they start on Starter
- Watch out: the API and extra credits on Starter are add-ons priced only on request
- Not for you if you need SSO, audit logs or multi-region tracking without an Enterprise contract
How we grade them
| 2.0GPAAddlly AIFair | 2.2GPAAthenaHQFair | |
|---|---|---|
| Value for money | CNo price is published. The audit is a one-time fee and monitoring a monthly fee, both scoped and only given on a discovery call. Team training for Pro is extra, from $1,500. | DStarter is $245 a month billed annually, $295 monthly, for 3,600 credits. That sits in this category's dearest tenth, which starts at $129, and the API and extra credits are add-ons priced only on request. |
| Free plan and trial | DNo free plan or trial. The homepage offers a free GEO audit, but the platform itself, the managed audit and the monitoring after it, is paid. | CA free plan, Essential, with 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot and unlimited users. But one credit is one AI answer, so 10 prompts on 5 models spend 50 credits a run. You'll hit the wall fast. |
| Features | BIt covers the job and the work after it: an audit of citations, sentiment and rivals, monitoring of five engines including Google AI Overviews, 10 to 25 optimized pieces a month, and product page audits on Pro. | BUp to 11 models on Starter, Claude, AI Mode and Grok among them, with competitor benchmarks, sentiment and source insights. It adds an optimization agent, AI shopping results and robots.txt and llms.txt controls. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. Addlly builds the dashboard and query groups during the audit, so you don't set them up yourself, but nothing starts until after a discovery call. | CNo rating on record. Credits take some working out: there's a whole calculator just for estimating how prompts, locations, models and cadence add up. |
| Platforms and integrations | CWeb only, with no integrations listed. More markets, brands or engines need the Enterprise plan. | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, WordPress, Shopify and Webflow, and works inside ChatGPT or Claude over MCP. The API is a paid add-on. |
| Best for | enterprise brands wanting managed GEO work | a free start on credit-based AI answer tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Addlly AI and AthenaHQ. How we grade
Where they differ
- Addlly AI also covers long-form writing, reports and schema markup.
- AthenaHQ also covers AI agents and content optimization.
In commonWebAI search visibility
At a glance
| Addlly AI | AthenaHQ | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $245 per month, billed annually ($295 billed monthly) |
| Free plan | None | Essential plan: $25 of credit (300 credits, 1 credit = 1 AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited users. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Addlly AI Pte Ltd | AthenaHQ |
| Price read from | Not confirmed | athenahq.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Addlly AI
- No dollar prices are published: the audit is a scoped one-time fee and monitoring a scoped monthly fee, confirmed after a discovery call.
- Basic and Pro cover one market and five engines; more markets, brands or engines need Enterprise.
- Team training for Pro is a one-time add-on from $1,500.
- The vendor says it holds SOC 2 Type II and ISO 27001 certification.
AthenaHQ
- Everything runs on credits: 3,600 a month on Starter. A free credit calculator helps estimate use by prompts, locations, models and cadence.
- API access and extra credits on Starter are paid add-ons whose prices are given only on request.
- The free Essential plan covers 5 models; Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral need Starter.
- SSO, audit logs, multi-region tracking and BI dashboards come only with Enterprise.
Key features
Addlly AI
- Baseline GEO audit
- A one-time, managed audit sets up the dashboard and query clusters and measures sentiment, citations, competitor presence and an AI Visibility Score.
- Ongoing AI visibility monitoring
- Basic tracks up to 200 query checks and Pro up to 1,000 across any five engines, such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
- Optimized content each month
- Basic includes 10 optimized content pieces a month and Pro 25; Enterprise includes 25 or more per market or brand.
- Product page audits
- Pro audits citations at the product page level and optimizes 10 product detail pages.
- Enterprise content agents
- Enterprise adds schema audits, multi-market tracking and custom agents for YouTube scripts, Reddit and Quora content.
AthenaHQ
- AI answer monitoring
- Analyzes prompts and responses for brand mentions, competitor benchmarking and real-time sentiment across up to 11 models on Starter.
- Sources and citation intelligence
- Shows which sources AI answers draw on and where competitors are cited instead of you.
- Content optimization agent
- Recommends on-page and off-page actions and rewrites content against brand guidelines; drafts can be published to WordPress, Shopify and other CMSs.
- Shopping insights
- Shows how a site's products appear in AI shopping results in ChatGPT, AI Mode and Gemini carousels, with position and competitor pricing.
- AI crawler controls
- Manages AI crawler access through a generated robots.txt and llms.txt.
- MCP and analytics connections
- Connects Google Analytics and Search Console to tie AI visibility to traffic, and works inside ChatGPT or Claude through MCP.
Plans
Addlly AI
Pricing could not be confirmed. See addlly.ai.
AthenaHQ
Essential$0
300 credits on 5 models, unlimited users, prompt and source analysis, content recommendations and the Athena AI agent.
Starter$245
per month for 3,600 credits, billed annually ($295 monthly)
11 models including Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral; unlimited topics, prompts and competitors, CSV export and the optimization agent.
EnterpriseCustom
Custom credits and websites, API access, knowledge base and claim review, multi-region tracking, BI dashboards, SAML SSO, audit logs and a 2-hour SLA.
Ways to pay less
Addlly AI
No public discounts listed.
AthenaHQ
- Annual discount
17% off with annual billing
AthenaHQ's plans page takes 17% off for annual billing, described as two months free: Starter is $245 a month instead of $295.
Common questions
Which is cheaper, Addlly AI or AthenaHQ?
As of Oct 23, 2026, Addlly AI has no price we could confirm, and AthenaHQ starts at $245 per month, billed annually ($295 billed monthly).
Which has a free plan, Addlly AI or AthenaHQ?
As of Oct 23, 2026, only AthenaHQ has a free plan. Addlly AI does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.