Addlly AI vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, Addlly AI grades higher than Scrunch: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Addlly AI grades higher on value for money and features. Scrunch grades higher on the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Scrunch
AI search monitoring plus pages served to AI agents
Free trial · from $250/mo
Which one is for you
Pick Addlly AI if
- Fits if you'd rather have someone run your AI search work than learn a dashboard
- Works for online sellers who want citations checked page by page, which needs Pro
Look elsewhere if
- Not for you if you want to sign up and start today, as every engagement begins with a discovery call
- Skip it if you need a price up front: the audit and the monthly fee are only quoted by sales
- Too light for several markets or brands on Basic or Pro, which cover one market and five engines
- Pricey if your team needs training on Pro, a one-time add-on from $1,500
- Watch out: there's no free plan or trial of the platform, and no integrations are listed
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 2.0GPAAddlly AIFair | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | CNo price is published. The audit is a one-time fee and monitoring a monthly fee, both scoped and only given on a discovery call. Team training for Pro is extra, from $1,500. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | DNo free plan or trial. The homepage offers a free GEO audit, but the platform itself, the managed audit and the monitoring after it, is paid. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | BIt covers the job and the work after it: an audit of citations, sentiment and rivals, monitoring of five engines including Google AI Overviews, 10 to 25 optimized pieces a month, and product page audits on Pro. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. Addlly builds the dashboard and query groups during the audit, so you don't set them up yourself, but nothing starts until after a discovery call. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | CWeb only, with no integrations listed. More markets, brands or engines need the Enterprise plan. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | enterprise brands wanting managed GEO work | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Addlly AI and Scrunch. How we grade
Where they differ
- Addlly AI also covers long-form writing, reports and schema markup.
- Scrunch also covers site audit, web analytics and content optimization.
In commonWebAI search visibility
At a glance
| Addlly AI | Scrunch | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the Core plan |
| Web | ||
| Made by | Addlly AI Pte Ltd | Scrunch |
| Price read from | Not confirmed | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Addlly AI
- No dollar prices are published: the audit is a scoped one-time fee and monitoring a scoped monthly fee, confirmed after a discovery call.
- Basic and Pro cover one market and five engines; more markets, brands or engines need Enterprise.
- Team training for Pro is a one-time add-on from $1,500.
- The vendor says it holds SOC 2 Type II and ISO 27001 certification.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
Addlly AI
- Baseline GEO audit
- A one-time, managed audit sets up the dashboard and query clusters and measures sentiment, citations, competitor presence and an AI Visibility Score.
- Ongoing AI visibility monitoring
- Basic tracks up to 200 query checks and Pro up to 1,000 across any five engines, such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
- Optimized content each month
- Basic includes 10 optimized content pieces a month and Pro 25; Enterprise includes 25 or more per market or brand.
- Product page audits
- Pro audits citations at the product page level and optimizes 10 product detail pages.
- Enterprise content agents
- Enterprise adds schema audits, multi-market tracking and custom agents for YouTube scripts, Reddit and Quora content.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
Addlly AI
Pricing could not be confirmed. See addlly.ai.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Common questions
Which is cheaper, Addlly AI or Scrunch?
As of Oct 23, 2026, Addlly AI has no price we could confirm, and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, Addlly AI or Scrunch?
As of Oct 23, 2026, neither Addlly AI nor Scrunch has a free plan. Scrunch has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.