Addlly AI vs Profound (2026): which should you pick?
As of Oct 23, 2026, Profound grades higher than Addlly AI: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Addlly AI grades higher on value for money. Profound grades higher on the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Free trial · from $99/mo
Which one is for you
Pick Addlly AI if
- Fits if you'd rather have someone run your AI search work than learn a dashboard
- Works for online sellers who want citations checked page by page, which needs Pro
Look elsewhere if
- Not for you if you want to sign up and start today, as every engagement begins with a discovery call
- Skip it if you need a price up front: the audit and the monthly fee are only quoted by sales
- Too light for several markets or brands on Basic or Pro, which cover one market and five engines
- Pricey if your team needs training on Pro, a one-time add-on from $1,500
- Watch out: there's no free plan or trial of the platform, and no integrations are listed
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.0GPAAddlly AIFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CNo price is published. The audit is a one-time fee and monitoring a monthly fee, both scoped and only given on a discovery call. Team training for Pro is extra, from $1,500. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | DNo free plan or trial. The homepage offers a free GEO audit, but the platform itself, the managed audit and the monitoring after it, is paid. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | BIt covers the job and the work after it: an audit of citations, sentiment and rivals, monitoring of five engines including Google AI Overviews, 10 to 25 optimized pieces a month, and product page audits on Pro. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. Addlly builds the dashboard and query groups during the audit, so you don't set them up yourself, but nothing starts until after a discovery call. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | CWeb only, with no integrations listed. More markets, brands or engines need the Enterprise plan. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | enterprise brands wanting managed GEO work | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Addlly AI and Profound. How we grade
Where they differ
- Addlly AI also covers long-form writing, reports and schema markup.
- Profound also covers AI agents, web analytics and content optimization.
In commonWebAI search visibility
At a glance
| Addlly AI | Profound | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | Addlly AI Pte Ltd | Profound |
| Price read from | Not confirmed | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Addlly AI
- No dollar prices are published: the audit is a scoped one-time fee and monitoring a scoped monthly fee, confirmed after a discovery call.
- Basic and Pro cover one market and five engines; more markets, brands or engines need Enterprise.
- Team training for Pro is a one-time add-on from $1,500.
- The vendor says it holds SOC 2 Type II and ISO 27001 certification.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
Addlly AI
- Baseline GEO audit
- A one-time, managed audit sets up the dashboard and query clusters and measures sentiment, citations, competitor presence and an AI Visibility Score.
- Ongoing AI visibility monitoring
- Basic tracks up to 200 query checks and Pro up to 1,000 across any five engines, such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
- Optimized content each month
- Basic includes 10 optimized content pieces a month and Pro 25; Enterprise includes 25 or more per market or brand.
- Product page audits
- Pro audits citations at the product page level and optimizes 10 product detail pages.
- Enterprise content agents
- Enterprise adds schema audits, multi-market tracking and custom agents for YouTube scripts, Reddit and Quora content.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
Addlly AI
Pricing could not be confirmed. See addlly.ai.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, Addlly AI or Profound?
As of Oct 23, 2026, Addlly AI has no price we could confirm, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, Addlly AI or Profound?
As of Oct 23, 2026, neither Addlly AI nor Profound has a free plan. Profound has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.