Profound review (2026): is it worth $99 a month?
AI search visibility tracking with an AI marketing agent built in
Profound report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for big brands tracking AI answers on many engines
Profound tracks answers daily on up to nine AI engines, with an AI Marketer that drafts and rewrites pages and analytics on AI crawler visits. But brands have no plan they can just buy: after the 7-day trial it's a custom Enterprise contract. The only self-serve plan is for agencies, with each client workspace $399 a month on top, and the trial's prompts can't be edited.
Who Profound is for
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Who Profound is not for
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Why Profound gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top.
- CFree plan and trialNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own.
- BFeaturesDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits.
- CEase of useNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise.
What these grades rest on. Graded from this listing, whose facts were read from Profound's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/profound#review"><img src="https://toolgpa.com/badge/profound.svg" alt="Profound: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Profound stands among AI search visibility tools
Profound's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
It stands best on features (B, above 125 of 157) and worst on value for money (D, above 0).
Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Profound’s own letter is outlined.
- DValue for moneyAbove 0 of 157, level with 18
- CFree plan and trialAbove 63 of 157, level with 88
- BFeaturesAbove 125 of 157, level with 31
- CEase of useAbove 0 of 157, level with 145
- BPlatforms and integrationsAbove 51 of 157, level with 106
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Profound, or make your own?
Keep it
To replace Profound you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $1,188 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Analytics, Google Search Console and Cloudflare among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Profound’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Profound?
Profound tracks how a brand and its competitors appear in AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews, including citations, sentiment and ranking. It adds an AI Marketer and reusable agents that draft and rewrite content, plus analytics on AI crawler traffic. Brands buy it through sales after a free trial; agencies have a self-serve plan.
Worth knowing
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Profound pricing
As of Oct 23, 2026, Profound is a paid product with a free trial, starting at $99 per month (Agency Growth, the self-serve plan for agencies).
- Starts at
- $99 per month (Agency Growth, the self-serve plan for agencies)
- Free plan
- None
- Free trial
- 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits
| Plan | Price | What you get |
|---|---|---|
| Agency Growth | $99per month for up to 10 pitch workspaces a month | For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra. |
| Enterprise | Custom | For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support. |
| Agency Enterprise | Custom | For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support. |
Read from tryprofound.com on Oct 23, 2026. Prices change, so confirm with Profound before you buy.
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Common questions
Does Profound have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Profound is listed for Web.
Does Profound have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Profound is listed for Web.
Is Profound open source?
Profound is not described as open source on its own site, as read on Oct 23, 2026.
Does Profound have an API?
Yes. Profound offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.