Xofu review (2026): is the free plan enough?
Tracks whether AI recommends your brand on buyer shortlist prompts
Xofu report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for B2B brands tracking shortlist prompts
Xofu tracks the prompts buyers use to shortlist vendors, such as 'X for Y' picks and head-to-heads, across ChatGPT and Google's AI Overviews and AI Mode, and shows the sources cited when rivals appear and you don't. There's a free plan with 50 prompts per model. But reports are weekly unless you pay $999 a month, Perplexity and Claude aren't tracked, and its own pages disagree on Gemini and on its price tiers.
Who Xofu is for
- Fits if you sell B2B and need to show up when buyers ask AI to shortlist vendors
- Works for consultants reporting AI visibility for one or two clients
Who Xofu is not for
- Skip it if you need daily numbers without paying $999 a month
- Not for you if Perplexity, Claude or Copilot answers matter, as none are tracked
- Tight if you want help acting on results, which sister company Citation Labs sells separately
- Watch out: the pricing table puts Gemini on Agency plans only, while the plan cards say every plan has it
- Watch out: the knowledge base still lists older tiers and prices that differ from the pricing page
Why Xofu gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyConsultant is $99 a month for 200 prompts per model, reported weekly, at the start of this category's dearer quarter. Daily reports need Agency (Daily) at $999 a month.
- BFree plan and trialA free plan with 50 prompts per model, unlimited projects and weekly reports on ChatGPT, AI Overviews and AI Mode, enough for one person to keep tracking on.
- CFeaturesBuyer-prompt tracking, rival share over time, citation gap lists, flexible pay-once projects and shareable reports. The gaps: weekly reports on all but the $999 plan, no Perplexity, Claude or Copilot, and its table puts Gemini on Agency plans only.
- CEase of useNo rating on record. It generates the buyer prompts for you, but concierge setup only comes with the Agency plans.
- BPlatforms and integrationsWeb only, with an MCP server that works with ChatGPT, Claude and Cursor, and reports anyone can view without an account.
What these grades rest on. Graded from this listing, whose facts were read from Xofu's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/xofu#review"><img src="https://toolgpa.com/badge/xofu.svg" alt="Xofu: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Xofu stands among AI search visibility tools
Xofu's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20.
It stands best on free plan and trial (B, above 152 of 157) and worst on ease of use (C, above 0).
Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Xofu’s own letter is outlined.
- CValue for moneyAbove 19 of 157, level with 100
- BFree plan and trialAbove 152 of 157, level with 2
- CFeaturesAbove 6 of 157, level with 118
- CEase of useAbove 0 of 157, level with 145
- BPlatforms and integrationsAbove 51 of 157, level with 106
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Xofu, or make your own?
Keep it
The plain part of Xofu you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade. It costs $1,188 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Sharing with other people, which means accounts and invitations.
What this rests on. Xofu’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Xofu?
Xofu runs the prompts buyers use to shortlist vendors, such as 'best X for Y' and head-to-head comparisons, through ChatGPT, Google AI Overviews, AI Mode and Gemini on a schedule. It benchmarks your brand against competitors on each prompt, tracks share over time and shows which sources are cited when rivals appear and you do not. Its sister company, Citation Labs, sells hands-on services to act on the results, and Xofu itself has a free plan and an MCP server.
Worth knowing
- The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini.
- Reports refresh weekly on all plans except Agency (Daily) at $999 a month.
- The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page.
- Implementation work is sold separately through the sister company Citation Labs.
Key features
- Buyer-prompt tracking
- Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.
- Competitive benchmarking
- Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.
- Citation gap analysis
- Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.
- Pay-once projects
- A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date.
- Shareable reports
- Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output.
- Xofu MCP
- Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat.
Xofu pricing
As of Oct 23, 2026, Xofu has a free plan, and paid plans start at $99 per month for 200 prompts per model, reported weekly.
- Starts at
- $99 per month for 200 prompts per model, reported weekly
- Free plan
- 50 prompts per model, unlimited projects, weekly reports with view-only sharing, on ChatGPT, Google AI Overviews and AI Mode.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup. |
| Consultant | $99per month for 200 prompts per model, reported weekly | For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing. |
| Agency (Weekly) | $499per month for 500 prompts per model, reported weekly | Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup. |
| Agency (Daily) | $999per month for 200 prompts per model, reported daily | Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup. |
Read from xofu.com on Oct 23, 2026. Prices change, so confirm with Xofu before you buy.
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Common questions
Does Xofu have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Xofu is listed for Web.
Does Xofu have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Xofu is listed for Web.
Is Xofu open source?
Xofu is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.