RivalSee vs Xofu (2026): which should you pick?

Pick RivalSee if

• Fits if you think in customer types rather than keyword lists, and weekly data is enough
• Works for agencies that pitch clients with co-branded reports, on the Enterprise / Agencies plan

Look elsewhere if

• Skip it if you need daily numbers, as it refreshes weekly on Startup or twice a week on Pro
• Not for you if reports must stay private without you changing a setting, as they're public links by default
• Pricey if you run lots of sites, at $59.99 a month for each extra one, or $109.99 on Pro
• Watch out: there's no free plan or trial, only one baseline scan with a single persona on ChatGPT and Gemini
• Watch out: the FAQ says plans start at $59, but the pricing table shows $69.99, and no integrations or API are listed

Pick Xofu if

• Fits if you sell B2B and need to show up when buyers ask AI to shortlist vendors
• Works for consultants reporting AI visibility for one or two clients

Look elsewhere if

• Skip it if you need daily numbers without paying $999 a month
• Not for you if Perplexity, Claude or Copilot answers matter, as none are tracked
• Tight if you want help acting on results, which sister company Citation Labs sells separately
• Watch out: the pricing table puts Gemini on Agency plans only, while the plan cards say every plan has it
• Watch out: the knowledge base still lists older tiers and prices that differ from the pricing page

RivalSee

• Data refreshes weekly on Startup and twice a week on Pro, not daily.
• Reports are public, shareable links by default; paid plans can switch them to private.
• There is no ongoing free plan; paid plans carry a 7-day money-back guarantee.
• The homepage FAQ says plans start at $59 a month, but the pricing table shows $69.99 for the first site.

Xofu

• The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini.
• Reports refresh weekly on all plans except Agency (Daily) at $999 a month.
• The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page.
• Implementation work is sold separately through the sister company Citation Labs.

RivalSee

Automatic personas

Reads your site to create customer segments and personas, then has each persona ask questions in its own context instead of using a keyword list.

Multi-model tracking

Scans ChatGPT (standard and Search mode), Google AI Overviews, Claude, Perplexity and Gemini, with share of voice and trends over time.

Competitor benchmarks

Tracks top competitors automatically, with win/loss analysis and the pages and sources AI cites when it recommends them.

Content recommendations

Flags prompts where you are missing, the pages models favor, the web searches AI runs and the content gaps to fill.

Agency Mode

Manages many client sites in one dashboard, with co-branded reports, shareable public links and view-only client access.

Xofu

Buyer-prompt tracking

Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.

Competitive benchmarking

Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.

Citation gap analysis

Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.

Pay-once projects

A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date.

Shareable reports

Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output.

Xofu MCP

Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat.

RivalSee

• Startup$69.99

  per month for 1 site, checked weekly

  3 customer segments, 6 personas and 150+ queries per analysis across several AI models. Extra sites $59.99 a month each.

• Pro$129.99

  per month for 1 site, checked twice a week

  5 segments, 10 personas and 250+ queries per analysis, historical tracking and priority support. Extra sites $109.99 a month each.

• Enterprise / AgenciesCustom

  Custom tracking cadences, Agency Mode for many client sites, white-label reporting and dedicated support.

Xofu

• Free$0

  50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup.

• Consultant$99

  per month for 200 prompts per model, reported weekly

  For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing.

• Agency (Weekly)$499

  per month for 500 prompts per model, reported weekly

  Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup.

• Agency (Daily)$999

  per month for 200 prompts per model, reported daily

  Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup.