Profound vs Xofu (2026): which should you pick?

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Pick Xofu if

• Fits if you sell B2B and need to show up when buyers ask AI to shortlist vendors
• Works for consultants reporting AI visibility for one or two clients

Look elsewhere if

• Skip it if you need daily numbers without paying $999 a month
• Not for you if Perplexity, Claude or Copilot answers matter, as none are tracked
• Tight if you want help acting on results, which sister company Citation Labs sells separately
• Watch out: the pricing table puts Gemini on Agency plans only, while the plan cards say every plan has it
• Watch out: the knowledge base still lists older tiers and prices that differ from the pricing page

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Xofu

• The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini.
• Reports refresh weekly on all plans except Agency (Daily) at $999 a month.
• The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page.
• Implementation work is sold separately through the sister company Citation Labs.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Xofu

Buyer-prompt tracking

Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.

Competitive benchmarking

Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.

Citation gap analysis

Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.

Pay-once projects

A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date.

Shareable reports

Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output.

Xofu MCP

Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Xofu

• Free$0

  50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup.

• Consultant$99

  per month for 200 prompts per model, reported weekly

  For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing.

• Agency (Weekly)$499

  per month for 500 prompts per model, reported weekly

  Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup.

• Agency (Daily)$999

  per month for 200 prompts per model, reported daily

  Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup.