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Otterly.AI review (2026): is it worth $25 a month, billed yearly?

Daily brand and citation tracking across AI search engines

Free trial · from $25/moAI VisibilityChecked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
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Otterly.AI report card

2.4GPA

Fair · out of 4.0 · graded Oct 23, 2026

Best for daily brand and citation checks in AI search

Otterly.AI checks your set questions every day in ChatGPT, Perplexity, Google AI Overviews and Copilot, and shows which pages each one cites, with prompt research, a GEO audit and crawler analytics from log files. Lite is $25 a month on yearly billing but holds 15 prompts and no API, and Standard jumps to $160. Gemini, AI Mode and Claude cost extra on every plan, from $9 to $439 a month each, and there's no white label.

Who Otterly.AI is for

  • Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
  • Works for agencies that brand client reports through Looker Studio, from Standard

Who Otterly.AI is not for

  • Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
  • Not for you if you need white-label reports, as there aren't any
  • Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
  • Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
  • Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
See the alternatives

Why Otterly.AI gets a 2.4

Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.

  • BValue for moneyLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra.
  • CFree plan and trialNo free plan, but a 7-day free trial with 50 prompts and no credit card needed.
  • CFeaturesDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label.
  • CEase of useNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files.
  • BPlatforms and integrationsWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush.

What these grades rest on. Graded from this listing, whose facts were read from Otterly.AI's own pages on 23 October 2026, with its prices read from its pricing page in a browser on 24 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.

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Where Otterly.AI stands among AI search visibility tools

Otterly.AI's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20.

It stands best on value for money (B, above 120 of 157) and worst on ease of use (C, above 0).

Its paid plans start at $25 a month, against a middle price of $59 for the category: 17 of the 128 others that charge start lower.

On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.

Each grade against the category

Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Otterly.AI’s own letter is outlined.

  • BValue for moneyAbove 120 of 157, level with 25
  • CFree plan and trialAbove 63 of 157, level with 88
  • CFeaturesAbove 6 of 157, level with 118
  • CEase of useAbove 0 of 157, level with 145
  • BPlatforms and integrationsAbove 51 of 157, level with 106

Price against what you get

Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessOtterly.AI

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart, and the best AI search visibility tools at every price

Keep Otterly.AI, or make your own?

Keep it

The plain part of Otterly.AI you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.

It is one of the better ones too: its GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade. It costs $300 a year.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
  • A crawler that checks every page of a site.
  • It plugs into other products, Google Looker Studio and Semrush among them, and has an API.

What this rests on. Otterly.AI’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

What is Otterly.AI?

Otterly.AI monitors how a brand and its website are mentioned and cited when people ask set questions in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, with Google AI Mode, Gemini and Claude as paid add-ons. It adds prompt research, a GEO audit of site pages and analytics on AI crawler visits. Plans are sold by the number of prompts tracked, with unlimited team members.

Worth knowing

  • Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
  • Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
  • Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
  • There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Key features

Daily prompt monitoring
Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
Link citation analysis
Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
AI prompt research
Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
GEO audit
A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
Agent Analytics
Reports AI agent and crawler visits to your site from server log files you upload.
API, MCP and Looker Studio
An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Otterly.AI pricing

As of Oct 23, 2026, Otterly.AI is a paid product with a free trial, starting at $25 per month, billed yearly ($29 billed monthly).

Starts at
$25 per month, billed yearly ($29 billed monthly)
Free plan
None
Free trial
7-day free trial with 50 prompts, no credit card required
Lite$25per month, billed yearly ($29 billed monthly)15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160per month, billed yearly ($189 billed monthly)100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422per month, billed yearly ($489 billed monthly)400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustomFrom 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Read from otterly.ai on Oct 23, 2026. Prices change, so confirm with Otterly.AI before you buy.

Pricing in detail

Works with

Otterly.AI alternatives

All Otterly.AI alternatives comparedAll AI search visibility tools

Common questions

Does Otterly.AI have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. Otterly.AI is listed for Web.

Does Otterly.AI have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. Otterly.AI is listed for Web.

Is Otterly.AI open source?

Otterly.AI is not described as open source on its own site, as read on Oct 23, 2026.

Does Otterly.AI have an API?

Yes. Otterly.AI offers a public API, according to its own site.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.