Otterly.AI vs Rankscale AI (2026): which should you pick?
As of Oct 24, 2026, we pick Rankscale AI: it is first in our ranking of AI search visibility tools, and it grades higher too, 3.0 against 2.4.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Rankscale AI grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Rankscale AI
Credit-based AI visibility tracker covering 17+ AI engines
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Rankscale AI if
- Fits if you want 17+ AI engines on one plan and can do the credit sums
- Works for brands where local results matter, as it shows your place in AI map packs
Look elsewhere if
- Tight if you track a lot every day, since monitoring pauses when the credits run out until renewal or a top-up
- Skip it if you want the cheapest plan paid monthly, as Essentials is yearly only and the trial is for Pro
- Pricey if you need the REST API, which starts at Pro+ for $229 a month, or white label at $385
- Watch out: Claude costs 2 credits a run against 0.25 for ChatGPT, so Essentials' 120 credits go fast
- Watch out: extra brand dashboard slots are bought separately in the app
How we grade them
| 2.4GPAOtterly.AIFair | 3.0GPARankscale AIVery good | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | A$17 a month on yearly billing is just under $17.40, the line for an A in this category. But Essentials' 120 credits cover about five prompts a day on ChatGPT, Gemini and Perplexity at 0.25 a run. Pro, at $99 a month for 1,200 credits, is where daily tracking gets room. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CNo free plan, just a 7-day trial of Pro with a limited credit allowance. Enough to see how fast credits drain, not much more. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | AAll 17+ engines on every plan, Claude and DeepSeek included, with visibility, sentiment, citations and query fan-out, plus things few rivals track: your place in AI local and map packs, and the questions ChatGPT asks before it recommends brands. Page audits cover what to fix. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. A run costs 0.25 to 2 credits depending on the engine, and tracking pauses when credits run out, so there are sums to do before you set a schedule. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with no desktop or phone app. Looker Studio, Google Sheets, Cloudflare and an MCP server for Claude, ChatGPT and Cursor, with the REST API from Pro+ at $229. |
| Best for | daily brand and citation checks in AI search | 17+ AI engines from $17 a month |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Rankscale AI. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Rankscale AI starts at $17 a month and scores 3.0.
Rankscale AI scores higher and starts $8 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and none scores higher than Rankscale AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers site audit.
- Rankscale AI also covers web analytics.
At a glance
| Otterly.AI | Rankscale AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $17 per month, billed yearly only (Essentials) |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | 7-day free trial of the Pro plan with a limited credit allowance |
| Web | ||
| Made by | OtterlyAI GmbH | Rankscale GmbH |
| Price read from | otterly.ai | rankscale.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Rankscale AI
- Tracking is limited by credits, not prompts: each engine run costs 0.25 to 2 credits, and monitoring pauses when credits run out until renewal or a top-up.
- Essentials is sold on yearly billing only; the 7-day trial is for Pro.
- The REST API starts at Pro+ ($229 a month); white-label dashboards start at Growth.
- Extra brand dashboard slots are bought separately in the app.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Rankscale AI
- Wide engine coverage
- All plans can query 17+ engines, from ChatGPT, Gemini and Perplexity at 0.25 credits a run to Claude at 2 credits, on schedules from hourly to monthly.
- Visibility, sentiment and citations
- Tracks a visibility score over time, benchmarks competitors, analyzes sentiment and shows which sources AI engines cite.
- Query fan-out and ChatGPT follow-ups
- Shows the internal searches AI engines run while answering, and the clarifying questions ChatGPT asks before recommending brands.
- Shopping, ads and local results
- Analyzes shopping cards and sponsored ads in ChatGPT, AI Mode and Copilot, and brand placement in AI local and map packs.
- AI visits from Cloudflare
- A read-only Cloudflare connection reports AI crawler and assistant visits, top pages and the 404 errors AI bots hit.
- Sharing, API and MCP
- Shareable dashboard links, CSV and Google Sheets exports, Data Studio, an MCP server for AI assistants and, from Pro+, a REST API.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Rankscale AI
Essentials$17
per month for 120 credits, billed yearly only
For individuals and startups: 2 brand dashboards and 10 page audits a month. Shown as $20 crossed out.
Pro$99
per month for 1,200 credits, billed monthly
Up to 4,800 AI answers a month, 10 brand dashboards, 50 page audits, Looker Studio and MCP. Unused credits roll over up to 2x.
Pro+$229
per month for 3,000 credits, billed monthly
Up to 12,000 answers, 25 brand dashboards, 100 page audits, REST API access and 5 prompt researches a month.
Growth$385
per month for 5,500 credits, billed monthly
For agencies: up to 22,000 answers, 50 brand dashboards, 200 page audits, white-label dashboards and the agency program.
Enterprise$780
per month for 12,000 credits, billed monthly
Up to 48,000 answers, 100 brand dashboards, REST API access, a dedicated partner, and credit rollover up to 3x.
Custom PlanCustom
Built around credit volume and team size, with options such as SSO, custom API work, SLA guarantees and a success manager.
Ways to pay less
Otterly.AI
No public discounts listed.
Rankscale AI
- Annual discount
15% off with yearly billing
Rankscale's pricing FAQ says yearly billing is 15% cheaper than monthly, paid 12 months upfront, with credits still renewing each month.
Common questions
Which is cheaper, Otterly.AI or Rankscale AI?
As of Oct 23, 2026, Rankscale AI is cheaper to start with: $17 a month, against $25 a month for Otterly.AI. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Rankscale AI starts at $17 per month, billed yearly only (Essentials).
Which has a free plan, Otterly.AI or Rankscale AI?
As of Oct 23, 2026, neither Otterly.AI nor Rankscale AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.
