LLMrefs vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than LLMrefs: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
LLMrefs
Keyword-based AI search visibility tracker with one flat plan
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick LLMrefs if
- Fits if you already track SEO keywords and want the same lists checked in AI answers
- Works for agencies, since projects and seats are unlimited on one plan
Look elsewhere if
- Skip it if you need daily data, as it refreshes about once a week per keyword
- Not for you if you need SSO, white-label reports or an enterprise tier, as none are listed
- Skip it if you need a price you can count on, as $79 is marked limited time only
- Watch out: no integrations are listed beyond the API and CSV export
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.2GPALLMrefsFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | C$79 a month for 500 prompts on every engine, with unlimited projects and seats. That's mid-range for this category, between $29 and $95. But the price is marked limited time only, with no end date or regular price given. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CNo free plan, but a 7-day free trial, and signing up needs no credit card. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CFan-out prompts built from your keywords, share of voice and position across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, and cited sources in 50+ countries. The gap: data refreshes weekly, not daily. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. Importing an SEO keyword list is a familiar start, but you still set up projects, countries and competitors before the rankings say much. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | BWeb only, with no desktop or phone app and no integrations on record. The one plan includes an API and CSV export. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | tracking AI visibility by keyword, not prompt | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LLMrefs and Otterly.AI. How we grade
Price against what you get
LLMrefs starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
They score the same, and Otterly.AI starts $54 a month lower. Of the other AI search visibility tools on the chart, 13 score higher than LLMrefs for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers site audit.
At a glance
| LLMrefs | Otterly.AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 500 prompts | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial; signing up needs no credit card | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | LLMrefs | OtterlyAI GmbH |
| Price read from | llmrefs.com | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
LLMrefs
- There is one plan; the $79 price is labeled limited time only, with no end date or regular price given.
- Dashboard data refreshes at least once a week per keyword, not daily.
- The pricing page lists no enterprise tier, SSO or white-label options.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
LLMrefs
- Keyword-based tracking
- Import SEO keyword lists; LLMrefs generates fan-out prompts for each keyword from real AI conversations and aggregates the answers.
- Share of voice rankings
- Ranks brands against competitors per keyword by share of voice and average position, weighted across every prompt.
- Source and citation lists
- Shows and filters the URLs AI engines cite when answering about your products, to find content and outreach targets.
- Countries and languages
- Geo-targeted tracking in 50+ countries and 20+ languages, filterable by engine and country.
- Agency projects
- Unlimited projects and seats under one subscription, with client dashboards and keywords spread across projects.
- Free AI SEO tools
- An AI crawlability checker, a Reddit threads finder and an llms.txt generator come with the plan.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
LLMrefs
All in One$79
per month for 500 prompts
All AI engines, weekly reports, citations, 50+ countries, unlimited projects and users, CSV export and API. Marked limited time only.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Common questions
Which is cheaper, LLMrefs or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $79 a month for LLMrefs. LLMrefs starts at $79 per month for 500 prompts, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, LLMrefs or Otterly.AI?
As of Oct 23, 2026, neither LLMrefs nor Otterly.AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.