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Otterly.AI vs SE Visible (2026): which should you pick?

As of Oct 23, 2026, Otterly.AI grades higher than SE Visible: 2.4 against 2.2 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Otterly.AI

Daily brand and citation tracking across AI search engines

Free trial · from $25/mo

SE Visible

AI visibility tracker from SE Ranking for brands and agencies

Free trial · from $79/mo

Which one is for you

Pick Otterly.AI if

  • Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
  • Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

  • Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
  • Not for you if you need white-label reports, as there aren't any
  • Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
  • Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
  • Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick SE Visible if

  • Fits if you need ChatGPT, Gemini and Google's AI answers checked daily in the US, UK, Canada or western Europe
  • Works for teams that want to pull prompt and citation data into their own scripts through an API

Look elsewhere if

  • Skip it if Perplexity or Claude matter, as neither is tracked yet
  • Not for you if you sell outside its seven countries or work in a language beyond its five
  • Too light for agencies wanting white-label, since the Agency Pack doesn't cover SE Visible yet
  • Watch out: its pages list sentiment and local tracking as coming soon while also showing sentiment, so ask what's live
  • Tight if you run more than 3 projects, as Core with 5 costs $151 a month billed yearly

How we grade them

2.4GPAOtterly.AIFair2.2GPASE VisibleFair
Value for money
BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra.
CBasic is $79 a month billed annually, $99 monthly, for 200 prompts and 3 projects, which sits in this category's usual range. A fourth project means Core at $151 a month billed yearly.
Free plan and trial
CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed.
CNo free plan, but a 10-day free trial, a little longer than the usual week.
Features
CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label.
CDaily checks in real browser sessions, visibility, sentiment and share of voice, source analysis, competitor benchmarks and an API. The gaps the listing names: only four engines, with Claude still to come, and tracking in seven countries and five languages.
Ease of use
CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files.
CNo rating on record. You set up projects, prompts and competitors, and pick from seven countries and five languages.
Platforms and integrations
BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush.
BWeb only, with no desktop or phone app and no integrations on record. The API covers projects, prompts, mentions and sources, and reports export to CSV.
Best fordaily brand and citation checks in AI searchdaily checks on Google's and ChatGPT's AI answers

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and SE Visible. How we grade

Price against what you get

Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. SE Visible starts at $79 a month and scores 2.3.

They score the same, and Otterly.AI starts $54 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 13 score higher than SE Visible for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessOtterly.AISE Visible

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of AI search visibility tools, and the best at every price

Where they differ

  • Otterly.AI also covers reports and site audit.
In commonWebPublic APIAI search visibility

At a glance

Otterly.AISE Visible
PricingFree trialFree trial
Starts at$25 per month, billed yearly ($29 billed monthly)$79 per month for 200 prompts, billed annually ($99 billed monthly)
Free planNoneNone
Free trial7-day free trial with 50 prompts, no credit card required10-day free trial
Web
Made byOtterlyAI GmbHSER Acquisition Inc.
Price read fromotterly.aivisible.seranking.com
CheckedOct 23, 2026Oct 23, 2026

Worth knowing

Otterly.AI

  • Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
  • Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
  • Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
  • There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

SE Visible

  • Only ChatGPT, Gemini, AI Mode and AI Overviews are tracked; the site says Claude is coming and lists sentiment and local tracking as coming soon.
  • There is no free plan; the trial lasts 10 days.
  • White labeling through SE Ranking's Agency Pack does not yet apply to SE Visible.
  • Tracking is limited to seven countries and five languages.

Key features

Otterly.AI

Daily prompt monitoring
Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
Link citation analysis
Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
AI prompt research
Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
GEO audit
A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
Agent Analytics
Reports AI agent and crawler visits to your site from server log files you upload.
API, MCP and Looker Studio
An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

SE Visible

Daily AI answer tracking
Each tracked prompt is checked every day on every covered engine, using real browser sessions rather than API answers.
Brand visibility dashboard
Shows visibility trends, sentiment and share of voice, filtered by date, topic and AI engine.
Source analysis
Lists the domains and URLs AI answers cite most, sorted into media, blogs and forums, to guide outreach.
Competitor benchmarking
Compares how often a brand appears against named competitors, with the tone of each mention.
Countries and languages
Tracks the US, UK, Canada, France, Germany, the Netherlands and Spain, in English, French, German, Dutch or Spanish.
API and exports
The API covers projects, prompts, mentions, sentiment, visibility metrics and cited sources; reports export to CSV.

Plans

Otterly.AI

  • Lite$25

    per month, billed yearly ($29 billed monthly)

    15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

  • Standard$160

    per month, billed yearly ($189 billed monthly)

    100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

  • Premium$422

    per month, billed yearly ($489 billed monthly)

    400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

  • EnterpriseCustom

    From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

SE Visible

  • Basic$79

    per month for 200 prompts, billed annually ($99 billed monthly)

    3 projects and about 30,000 AI answers analyzed a month across ChatGPT, Gemini, AI Mode and AI Overviews.

  • Core$151

    per month for 450 prompts, billed annually ($189 billed monthly)

    5 projects and about 67,500 AI answers analyzed a month on the same four AI engines.

  • Plus$284

    per month for 1,000 prompts, billed annually ($355 billed monthly)

    10 projects and about 150,000 AI answers a month. Started through a demo rather than a self-serve trial.

  • CustomCustom

    A package built with the sales team for needs beyond the Plus plan.

Ways to pay less

Otterly.AI

No public discounts listed.

SE Visible

  • Annual discount

    Save 20% with annual billing

    SE Visible's pricing section lists a 20% saving on annual billing: Basic is $79 a month instead of $99.

Common questions

Which is cheaper, Otterly.AI or SE Visible?

As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $79 a month for SE Visible. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and SE Visible starts at $79 per month for 200 prompts, billed annually ($99 billed monthly).

Which has a free plan, Otterly.AI or SE Visible?

As of Oct 23, 2026, neither Otterly.AI nor SE Visible has a free plan. Both have a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade