SE Visible vs Semrush (2026): which should you pick?

Pick SE Visible if

• Fits if you need ChatGPT, Gemini and Google's AI answers checked daily in the US, UK, Canada or western Europe
• Works for teams that want to pull prompt and citation data into their own scripts through an API

Look elsewhere if

• Skip it if Perplexity or Claude matter, as neither is tracked yet
• Not for you if you sell outside its seven countries or work in a language beyond its five
• Too light for agencies wanting white-label, since the Agency Pack doesn't cover SE Visible yet
• Watch out: its pages list sentiment and local tracking as coming soon while also showing sentiment, so ask what's live
• Tight if you run more than 3 projects, as Core with 5 costs $151 a month billed yearly

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

SE Visible

• Only ChatGPT, Gemini, AI Mode and AI Overviews are tracked; the site says Claude is coming and lists sentiment and local tracking as coming soon.
• There is no free plan; the trial lasts 10 days.
• White labeling through SE Ranking's Agency Pack does not yet apply to SE Visible.
• Tracking is limited to seven countries and five languages.

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

SE Visible

Daily AI answer tracking

Each tracked prompt is checked every day on every covered engine, using real browser sessions rather than API answers.

Brand visibility dashboard

Shows visibility trends, sentiment and share of voice, filtered by date, topic and AI engine.

Source analysis

Lists the domains and URLs AI answers cite most, sorted into media, blogs and forums, to guide outreach.

Competitor benchmarking

Compares how often a brand appears against named competitors, with the tone of each mention.

Countries and languages

Tracks the US, UK, Canada, France, Germany, the Netherlands and Spain, in English, French, German, Dutch or Spanish.

API and exports

The API covers projects, prompts, mentions, sentiment, visibility metrics and cited sources; reports export to CSV.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

SE Visible

• Basic$79

  per month for 200 prompts, billed annually ($99 billed monthly)

  3 projects and about 30,000 AI answers analyzed a month across ChatGPT, Gemini, AI Mode and AI Overviews.

• Core$151

  per month for 450 prompts, billed annually ($189 billed monthly)

  5 projects and about 67,500 AI answers analyzed a month on the same four AI engines.

• Plus$284

  per month for 1,000 prompts, billed annually ($355 billed monthly)

  10 projects and about 150,000 AI answers a month. Started through a demo rather than a self-serve trial.

• CustomCustom

  A package built with the sales team for needs beyond the Plus plan.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

SE Visible

• Annual discount

  Save 20% with annual billing

  SE Visible's pricing section lists a 20% saving on annual billing: Basic is $79 a month instead of $99.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.